I also found the B2B2C approach interesting. Instead of trying to reach every client directly, trusted partners can become an important route to the right people. For my business, this opens ideas around referrals, local networks, collaborations, and creating a simple explanation of my offer that other people can easily share.

The part about protecting the founder’s time also stood out to me. Clear boundaries, deposits, checklists, fewer unnecessary exceptions, and a defined end to the working day are practical ways to protect both the quality of the work and the sustainability of the business.