WORD OF MOUTH MARKETING

Accelerate your business with these expert tips on Word of Mouth Marketing (WOMM). Check it out and discover this TIP!

It is a technique that consists of in taking advantage of the most powerful channel for publicising the benefits of a brand: conversations between people. It is the strategy, or set of strategies, used to get the audience to talk about a company, its products, its services, its qualities or any other point of interest.

On paper, it's a pretty interesting concept, and in practice too. However, getting that word of mouth is something that requires certain measures on the part of the marketing team trying to achieve that result. You have to show interest in your customers, with some form of compensation; elaborate some interesting story or detail about the brand; facilitate the dissemination of the content that explains it and reinforce everything that allows it to spread.

This type of marketing takes advantage of something traditional, yet effective. Conversations between consumers can be the best way to get the word out about what a company has to offer.

It serves to reinforce a brand's presence in different consumer circles. Getting them to expand through an effective outreach campaign is one of the priorities of any company, as it is the most effective way to achieve positive publicity.

The advantage of this marketing is that it does not It requires heavy investment and, moreover, can come about naturally by simply reinforcing a company's positive values. If a firm treats its clientele well and meets their needs correctly, it can make this happen without much effort. Of course, this translates into increased visibility to new customers through the satisfaction of existing customers.

Improve image, attract leads and generate revenue.

5 ways to implement word-of-mouth marketing in a simple way

1.- Exceed the expectations of your clients.

Word of mouth marketing is generated when we surprise the customer. Remember that it's not so much what you give away or what promotions you run, but rather how you treat and communicate.

2.- Play with the surprise factor

Brands not only have to satisfy the customer with the product or service, they have to surprise. How can they achieve this? By transforming a satisfying experience into a special experience. For example, if a hotel guest contracts the breakfast service, they can send them a handwritten note thanking them for their trust from the reception desk, thus generating the wow factor.

3.- Allow your customers to leave comments

When you want to start a word-of-mouth marketing campaign, the worst thing you can do is to make it difficult for customers to leave reviews about your company. You should make it easy for customers to leave comments and ratings about your brand. Make sure you allow on your Facebook (+) and others social networks (+) leave comments.

4.- Set measurable goals

Like any other marketing strategy, goals such as "get everyone talking about my brand" are too generic to be effective. Marketing plans need to set goals that are measurable. Each goal should have time and budget limits for its realisation.

5.- Promote your business through social networks.

Public relations is a very effective way to keep your brand in the public eye. An SME should foster relationships with local media, newspapers, and radio stations. In addition, social media are tools that will allow you to reach a large part of your audience (and for free).