ONLINE digital marketing
RESUMEN
El marketing digital online es fundamental para el crecimiento y la visibilidad de las empresas en la era actual. Utiliza internet y tecnologías digitales para captar clientes a través de medios más económicos y efectivos que el marketing tradicional. Involucra desde la creación de sitios web y blogs hasta el posicionamiento en buscadores mediante SEO y SEM, y la generación de contenido relevante para atraer tráfico. Las campañas de marketing digital ofrecen ventajas significativas como costes asequibles, segmentación precisa, mayor control y flexibilidad, además de permitir una medición exacta de los resultados. Para implementar estrategias de marketing online con éxito, es crucial empezar con inversiones moderadas en diversos canales, evaluar su efectividad y ajustar según sea necesario. Participar en talleres especializados y buscar asesoramiento de expertos pueden optimizar el rendimiento de estas estrategias, haciendo del marketing digital un pilar esencial para la expansión de cualquier negocio en el mercado digital.
Tabla de contenidos
Digital marketing or online marketing encompasses all those actions and advertising or commercial strategies that are executed in the media and internet channels to reach your business. customer segment (+). Online marketing strategies allow you to attract customers by bringing them your products and services. value proposition, through, digital media (internet...) less expensive than those used by traditional marketing (radio, TV, magazines, newspapers, etc.).
Various platforms and online tools are used to ensure that your digital marketing strategy is effective and you can grow fast. It is a very similar concept to marketing in general, but implementing all the possibilities offered by the internet and the latest technologies.
Online Marketing Tools
- The first step is usually always the creation and development of your website and/or bloga Lang page with your value proposition.
- The positioning of your website on Google: SEO (natural by keywords...), SEM (paid).
- Getting from traffic to your websitecreating content (INBOUND), social media presence.
- To ensure that the traffic becomes a customer, funnel conversion, loyalty and engagement.
- Other forms of online marketing: affiliate, relationship, experiential, influencers...
Advantages of digital marketing
- Affordable costs
Online marketing is affordable for your business in terms of budget, especially when compared to traditional marketing channels such as TV, radio or print.
- Allows for a segmentation very specific, personalised and precise.
In an online marketing campaign, the company can segment its campaigns taking into account the socio-demographic and psychological data of the users, as well as their behaviour on the internet.
- Increased ability to monitor, optimise and correct campaigns due to the collection and possibility of real-time consultation of the results obtained, moreover, in an accurate manner.
- High flexibility and dynamism.
With the possibility to test and make changes on the fly depending on the results obtained and the behaviour of users with respect to a campaign.
- Allows for a exact measurement of the campaign.
Results obtained, benefits, return on investment (ROI), etc.
HOW CAN YOU APPLY ONLINE MARKETING SUCCESSFULLY IN YOUR PROJECT?
We recommend you to go slowly, identifying those channels that allow you to reach your customer segment the fastest while investing the least amount of money (the lowest CAC). Invest the same amount in different channels and compare the results to find out which one you are most interested in.
To contact directly with the best experts who can help you, you can use the MentorAdvisor (consult+).
We recommend the sales workshop we hold every monthand the meeting with 15 marketing and sales experts at Speed mentoring.
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TASK
Now that you have read this TIP, answer these questions:
- How are you taking advantage of digital marketing?
QUIZ
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[...] common function is the payment method, or the transport, etc. But do they allow you to do the digital marketing you need? And orders, collections, or cybersecurity, [...]
Support tool for a clearer customer focus
It is very basic but as an introduction it is fine. I particularly liked: "We recommend you to go slowly, identifying those channels that allow you to reach your customer segment the fastest while investing the least amount of money (the lowest CAC)".
And there are acceleration programmes that tell you to start creating your social media pages at a "joint" while I am of the opinion that when you have few resources you will have to focus only on those social networks that have the most impact: the most precious asset an entrepreneur has is time!
Marketing is something that I am very passionate about read a lot about it these classes have given me another mental parameters... Thank you very much.