Mock-Up

Explore the concept of mock-up and its relevance to product design and development. Find out how to use this tool
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MOCK-UP

Accelerate your business with these expert tips on "Mock-up" - take a look and discover this TIP!

A mock-up is a digital design of a website and/or application. The models are used in the initial design phase cThe aim is to visualise our ideas and concepts in order to test them with customers and to gather feedback.

They include the navigation structure, site and design elements in detail. A mock-up can be a template produced with image editing programs without functionality or designs that are created with special mock-up tools. And where the control elements are already linked to simple functions.

Benefits of Mock-up

They are used in the start-up phase web and application development for presentation and quality control. It is used to co-ordinate with the customer the ideas and requirements of the user interface with regard to the basic functions. (Navigation, content architecture and design). 

The models are used to usability testing without a great deal of prior programming effort. In this way, any problems are detected before the product or service is created. And, it is reduces the risk that a concept has to be, completely, revised midway through the development phase. In general, mockups can contribute to save time and money on your project!

How to use Mock-Up in your company?

  • We recommend you to contact the best developers, present each month in the DEV&TECH Mentor.
  • You can also contact directly one of the experts best rated by other entrepreneurs at MentorAdvisor (contact +).
  • To successfully launch your business, we recommend completing a week of acceleration with 70 experts in person or by distance learning. acceleration programme.

The mock-up is an important tool in the development of websites and applications, as it allows you to visualise and test the design before its final implementation.

Some key benefits of using mock-ups are:

  1. Presentation and quality control: Mock-ups are used early in the development phase to present and validate ideas with clients. This allows for the alignment of expectations and requirements for user interface design, such as navigation, content architecture and overall design.
  2. Usability testing: With mock-ups, usability testing can be performed without the need for complex programming. This allows usability problems to be detected and solved before investing time and resources in the full development of the product or service.
  3. Saving time and money: By using mock-ups, the risks of drastic design changes in the middle of the development process are reduced. This can save time and money by avoiding rework and late adjustments.

To use mock-up in your company, it is recommended to contact specialised developers or experts in interface design and development. You can also take advantage of acceleration and mentoring programmes that give you access to experienced professionals to guide you through the development process.

Remember that the mock-up is a useful tool to improve communication with clients, get their early feedback and ensure that the design meets their expectations before moving on to the implementation phase.

HERE ARE SOME PRACTICAL EXAMPLES OF MOCK-UP IN DIFFERENT CONTEXTS:
  1. Web design: A web designer creates a mock-up to present a client with what their website will look like before they start coding it. The mock-up will show the navigation structure, the layout of the home page, the layout of the elements and the colour palette.
  2. Design of mobile applications: A mobile app development team creates an interactive mock-up to show stakeholders how the app will work in terms of navigation and screen flow. The mock-up will allow usability testing and validation of the design before full development begins.
  3. User interface design: A user interface designer creates a mock-up to visually represent the appearance and behaviour of a software application. This may include the placement of buttons, input fields, drop-down menus and other interactive elements to show how users will interact with the application.
  4. Design of physical products: In the design of physical products, such as household appliances or electronic devices, mock-ups are used to simulate the appearance and functionality of the final product. This allows the design to be evaluated from different perspectives before going into production.
  5. Packaging design: A graphic designer creates a mock-up to show how a product's packaging will look, including logo placement, colours, artwork and other visual elements. This allows the design to be evaluated and adjusted before the final packaging is printed.

In all these cases, the aim of the mock-up is to provide a visual and functional representation of the design for early feedback, usability testing and informed decisions before investing resources in full development.

CHATGPT CAN HELP YOU CREATE A MOCK-UP IN SEVERAL WAYS:
  1. Generate ideas and concepts: You can ask Artificial Intelligence (AI) questions about features and elements that you could include in your mock-up. For example, you can ask for suggestions on the layout of elements, colours or interactions that might work well in your design.
  2. Provide examples and references: The AI can provide you with examples of existing mock-ups to give you ideas and serve as a starting point for your own design. You can describe the type of project you are working on and ask AI to show you related examples.
  3. Assist in visual creation: Although Artificial Intelligence (AI) cannot generate images or visual designs directly, it can provide you with descriptions and details about how certain elements might look in your mock-up. You can ask specific questions about sizes, styles, typography and other visual aspects to get guidance in creating the design.

Remember that even though Artificial Intelligence (AI) can provide ideas and suggestions, it is always important to have the right tools and graphic design programmes to create and visualise the mock-up.

APPLY THIS TIP TO YOUR PROJECT

TASK

NOW THAT YOU HAVE READ THIS TIP, YOU SHOULD BE ABLE TO ANSWER THESE QUESTIONS:

  1. Do you have activities that you can automate to make yourself scalable, things that you repeat manually that you can automate?
  2. What are your programming needs?
  3. Have you written the functional analysis of what you need?
  4. Do you have any IT specialists among the partners?
  5. Can you do the development with your own staff or do you need to outsource?

CASE STUDY

Name: Laura

Laura is an entrepreneur who is developing a mobile application to facilitate task and project management in work teams. Before starting with the full development of the application, she wants to create a mock-up to visualise and validate her ideas before investing time and resources in the full development.

  • STEP 1: DEFINE OBJECTIVES

Laura defines the goals of her mock-up: she wants to design an intuitive and easy-to-use interface that allows users to create and assign tasks, set deadlines, track progress and collaborate with other team members.

  • STEP 2: RESEARCH AND IDEA GATHERING

Laura conducts research on best practices in project management app design and draws inspiration from other similar apps on the market. She uses Artificial Intelligence (AI) to get recommendations on the key features and elements she should include in her mock-up.

  • STEP 3: CREATION OF THE MOCK-UP

Laura uses graphic design tools, such as Sketch or Figma, to create the mock-up of her application. She uses the knowledge gained during the research and suggestions from Artificial Intelligence (AI) to design the user interface, including the layout of elements, colours and font styles.

  • STEP 4: VALIDATION AND ADJUSTMENTS

Once Laura has created the mock-up, seek feedback from potential users and other entrepreneurs in the accelerator programme. She shares the mock-up in group meetings and solicits feedback on usability, functionality and overall design. Based on the feedback received, makes adjustments to the mock-up to improve the user experience and make necessary modifications.

  • STEP 5: SUBMISSION AND APPROVAL

Finally, Laura presents the mock-up to her development team and potential investors to get their approval and support to move on to the full development phase of the application. She uses the mock-up as an effective visual tool to communicate her vision and demonstrate the potential of her product.

Through the use of technology and the assistance of Artificial Intelligence (AI) in generating ideas and recommendations, Laura was able to create an effective mock-up that allowed her to validate her concept, make adjustments and gain the necessary support to confidently move forward with the development of her mobile application.

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Jaime Cavero

Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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