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WIN-WIN STRATEGY

Accelerate your business with these expert tips on "win-win strategy" - take a look and discover this TIP!

The marketing strategy called "Win-Win", which translates into Spanish as "Ganar-Ganar" (Win-Win), is a marketing strategy that aims to benefit all parties. The parties involved include companies, distributors, sales channels and sales force and/or consumers.

This is one of the negotiation strategies more effective in the face of the realities we face, Win-Win". This theory focuses on redefining the problem or conflict by considering all affected parties. And their interests in order to establish options that benefit all parties.

Actions involved in the "Win-Win" strategy

  • Climate.

Development of a climate sincere and calm focused on solutions rather than conflict.

  • Message.

Communication is clear and objective(You try to be in the place of all parties when communicating).

  • Differences.

Identify differences that may cause future conflict or be opportunities for agreement in negotiation.

  • Broaden the negotiation.

Detect interests that are not the main target but can be part of the solutions.

Other marketing theories indicate that the Win-Win strategy would increase and reach its fullness the moment we think more globallyand we integrate into the "win-win" scenario.

Win - win" is a strategy popularised by Stephen Covey in his book "Win - win". "The 7 Habits of Highly Effective People"..

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  1. Cobranding What is it and How to Apply it? * FireUnit

    [...] in a kind of win-win exchange, where the companies involved offer the best of themselves and in this way, in addition to [...]

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