{"id":53925,"date":"2022-01-04T20:58:00","date_gmt":"2022-01-04T20:58:00","guid":{"rendered":"https:\/\/mentorday.es\/wikitips\/?p=53925"},"modified":"2026-01-15T10:27:20","modified_gmt":"2026-01-15T10:27:20","slug":"modelo-ingresos-ventas-movil","status":"publish","type":"post","link":"https:\/\/mentorday.es\/wikitips\/modelo-ingresos-ventas-movil\/","title":{"rendered":"C\u00f3mo Generar Ingresos Vendiendo en Plataformas M\u00f3viles"},"content":{"rendered":"\t\t
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TIPOS DE MODELOS<\/strong><\/h2>

Descargas de App de pago<\/strong><\/span><\/h3>
  • El modelo tradicional de pago<\/strong> en el entorno m\u00f3vil, se paga un precio por la descarga de la aplicaci\u00f3n sin ning\u00fan tipo de pago por su uso.<\/strong><\/span>\u00a0<\/strong><\/li><\/ul>
      • p.ej. WhatsApp, Line.<\/strong><\/span><\/li><\/ul><\/li><\/ul>

        Compras dentro de la App (In-app)<\/strong><\/span><\/h3>
        • Se trata de una estrategia de ingresos<\/strong> en las que dentro de la propia aplicaci\u00f3n (a menudo m\u00e1s barata o gratuita) se pueden comprar art\u00edculos, nuevos m\u00f3dulos, funcionalidades…etc.<\/b><\/span><\/li><\/ul>
            • p.ej. Dragonvale, Clash of Clans.<\/strong><\/span><\/li><\/ul><\/li><\/ul>

              Suscripciones dentro de la App (In-app)<\/strong><\/span><\/h3>
              • Son modelos en los que el cliente desde dentro de la propia app puede suscribirse a un acceso a contenido.<\/strong><\/span>\u00a0<\/li><\/ul>
                  • p.ej. NY Times app.<\/strong><\/span><\/li><\/ul><\/li><\/ul>

                    Anuncios<\/strong><\/span><\/h3>
                    • Una de las formas de monetizaci\u00f3n m\u00e1s habituales<\/strong>, en las que la aplicaci\u00f3n se ofrece gratuitamente al usuario pero se gana dinero a trav\u00e9s de la publicidad.<\/span>\u00a0<\/li><\/ul>
                        • p.ej. Flurry, AdMob.<\/strong><\/span><\/li><\/ul><\/li><\/ul>

                          Digital-a-f\u00edsico<\/strong><\/span><\/h3>
                          • Se trata de empresas que basan su actividad en convertir y vender algo digital<\/strong> (fotograf\u00edas, dibujos..) en algo f\u00edsico<\/strong> (postales, mu\u00f1ecos\u2026).<\/span>\u00a0<\/li><\/ul>
                              • p.ej. Red Stamp, Postagram, Child\u2019s own studio.<\/strong><\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                Monetiza apps y ecommerce aplicando estrategias m\u00f3viles efectivas.<\/p>\n","protected":false},"author":6,"featured_media":71943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1162,997],"tags":[2240,3110,1618,2253],"class_list":["post-53925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modelo-de-negocio-ajuste","category-modelo-de-negocio","tag-clientes","tag-digital","tag-ecommerce","tag-ingresos"],"_links":{"self":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts\/53925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/comments?post=53925"}],"version-history":[{"count":4,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts\/53925\/revisions"}],"predecessor-version":[{"id":135041,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts\/53925\/revisions\/135041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/media\/71943"}],"wp:attachment":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/media?parent=53925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/categories?post=53925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/tags?post=53925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}