{"id":53955,"date":"2022-01-03T13:11:00","date_gmt":"2022-01-03T13:11:00","guid":{"rendered":"https:\/\/mentorday.es\/wikitips\/?p=53955"},"modified":"2026-01-15T10:27:57","modified_gmt":"2026-01-15T10:27:57","slug":"modelo-ingresos-gaming","status":"publish","type":"post","link":"https:\/\/mentorday.es\/wikitips\/modelo-ingresos-gaming\/","title":{"rendered":"Modelo de ingresos en gaming"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53955\" class=\"elementor elementor-53955\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42f3a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42f3a65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adc9f5c\" data-id=\"adc9f5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04ada0b elementor-widget elementor-widget-image\" data-id=\"04ada0b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/mentorday.es\/wikitips\/wp-content\/uploads\/2021\/11\/game-console-geb1db23e8_1920-1024x681.jpg\" class=\"attachment-large size-large wp-image-53957\" alt=\"\" srcset=\"https:\/\/mentorday.es\/wikitips\/wp-content\/uploads\/2021\/11\/game-console-geb1db23e8_1920-1024x681.jpg 1024w, https:\/\/mentorday.es\/wikitips\/wp-content\/uploads\/2021\/11\/game-console-geb1db23e8_1920-300x200.jpg 300w, https:\/\/mentorday.es\/wikitips\/wp-content\/uploads\/2021\/11\/game-console-geb1db23e8_1920-768x511.jpg 768w, https:\/\/mentorday.es\/wikitips\/wp-content\/uploads\/2021\/11\/game-console-geb1db23e8_1920-1536x1022.jpg 1536w, https:\/\/mentorday.es\/wikitips\/wp-content\/uploads\/2021\/11\/game-console-geb1db23e8_1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c6de6 elementor-widget elementor-widget-text-editor\" data-id=\"d8c6de6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>TIPOS DE MODELOS:<\/strong><\/h2><ul><li><h3><a href=\"https:\/\/mentorday.es\/wikitips\/modelo-freemium\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>Freemium<\/strong><\/span><\/a><\/h3><ul><li><span style=\"font-weight: 400;\">En el mundo del gaming es habitual modelos en los que el <strong>juego es gratuito pero si queremos acceder a funcionalidades avanzadas o comprar items o monedas debemos pagar.<\/strong><\/span>\u00a0<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li><span style=\"font-weight: 400;\">p.ej. <strong>Zynga.<\/strong><\/span><\/li><\/ul><\/li><\/ul><\/li><li><h3><a href=\"https:\/\/mentorday.es\/wikitips\/modelo-negocios-suscripcion-solido\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>Suscripci\u00f3n<\/strong><\/span><\/a><\/h3><ul><li><span style=\"font-weight: 400;\">Se trata de estrategias de ingresos en las que <strong>se paga una suscripci\u00f3n peri\u00f3dica por acceso al juego<\/strong> (lo que implica que son juegos online, habitualmente MMORPG).<\/span>\u00a0<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li><span style=\"font-weight: 400;\">p.ej. <strong>World of Warcraft<\/strong><\/span><\/li><\/ul><\/li><\/ul><\/li><li><h3><span style=\"font-weight: 400;\"><strong>Premium<\/strong><\/span><\/h3><ul><li><span style=\"font-weight: 400;\">Se trata de suscripciones que <strong>permiten el acceso a un cat\u00e1logo m\u00e1s amplio de juegos.<\/strong><\/span>\u00a0<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li><span style=\"font-weight: 400;\">p.ej. <strong>xBox games.<\/strong><\/span><\/li><\/ul><\/li><\/ul><\/li><li><h3><span style=\"font-weight: 400;\"><strong>DLC \u2013 (Downloadable Content, contenido descargable)<\/strong><\/span><\/h3><ul><li><span style=\"font-weight: 400;\">Son <strong>expansiones que pueden incluir nuevos escenarios, personajes, historias o armas dentro del juego,<\/strong> y que permiten <strong>extender el periodo de vida del juego<\/strong> y seguir monetiz\u00e1ndolo m\u00e1s all\u00e1 de su adquisici\u00f3n.<\/span>\u00a0<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li><span style=\"font-weight: 400;\">p.ej. <strong>Call of Duty.<\/strong><\/span><\/li><\/ul><\/li><\/ul><\/li><li><h3><a href=\"https:\/\/mentorday.es\/wikitips\/modelo-ingresos-publicidad\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>Soportado por anuncios<\/strong><\/span><\/a><\/h3><ul><li><span style=\"font-weight: 400;\">Se trata de plataformas que<strong> ofrecen juegos gratuitos<\/strong> (habitualmente juegos flash) y que monetizan su actividad mostrando<strong> publicidad a los usuarios,<\/strong> tanto en la plataforma como dentro del propio juego.<\/span>\u00a0<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul><li><span style=\"font-weight: 400;\">p.ej. <strong>addictinggames.computing, Kongregate<\/strong><\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aprende c\u00f3mo monetizar productos y servicios en la industria del gaming.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1162,997],"tags":[2317,2319,2155,2318,1529],"class_list":["post-53955","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-ajuste","category-modelo-de-negocio","tag-microtransacciones","tag-modelo-digital","tag-monetizacion","tag-suscripciones","tag-videojuegos"],"_links":{"self":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts\/53955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/comments?post=53955"}],"version-history":[{"count":4,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts\/53955\/revisions"}],"predecessor-version":[{"id":135044,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/posts\/53955\/revisions\/135044"}],"wp:attachment":[{"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/media?parent=53955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/categories?post=53955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mentorday.es\/wikitips\/wp-json\/wp\/v2\/tags?post=53955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}