CASE STUDY GILLETTE Gillette is a company dedicated to the manufacture and sale of personal care products, especially blades and razors. Its business model is based on the sale of high quality products at premium prices, and it has focused on the

CASE STUDY AMAZON Amazon is probably the largest growing company in terms of marketing products and services worldwide. But what is the key to the success of this retail giant? We analyse its Canvas canvas to find out. Origin of Amazon The idea of Amazon came about in the

CANVAS CASE STUDY CANVAS CASE STUDY NESPRESSO Nespresso is one of the benchmark brands in the coffee market, specifically in the relatively new market of coffee capsules for domestic machines. It is a revolution in the coffee beverage sector, which has changed the way coffee is consumed. Without

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