Social entrepreneur

SOCIAL ENTREPRENEUR

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A social entrepreneur is one that pursues undertake with the objective of solving a social problem.

"A social enterprise is an operator in the social economy whose aim is to generate social (and environmental) impact, rather than profit for its owners and shareholders".

The social entrepreneurship is a business model that combines innovation, resources and the opportunity to address critical social and environmental issues. A as opposed to the traditional business approachwhich places a strong emphasis on cost-effectiveness, social entrepreneurship prioritises social impact without neglecting financial sustainability.

Characteristics of Social Entrepreneurs:

  • Primary Social Impact: The main metric of success is the degree of social and/or environmental impact.
  • Financial sustainability: Although the primary objective is not financial profit, a social enterprise needs to be financially sustainable in order to continue to operate and generate impact.
  • Innovation: Social entrepreneurs are often innovators, developing new and effective solutions to social or environmental problems.
  • Accountability and Transparency: Governance is transparent and often includes the participation of the stakeholders served.
  • Scalability and Replicability: The business model must be such that it can grow and/or be replicated to increase impact.

Social Entrepreneurship in Spain:

The overview of social entrepreneurship in Spain is diverse and growing. According to the European Social Enterprise Monitor 2021-2022 reportthe Most of them are SMEs and there is a diversity of legal forms which includes Limited companies, partnerships, associations, foundations and cooperatives. In addition, there is a significant representation of women in foundational and leadership rolesThis is encouraging.

With the optimism in the sector and with financial supportor as the MicroBank's social loan, the opportunities for social entrepreneurs in Spain are promising.

In a nutshell, the social entrepreneur is a agent of change which uses the business to solve social and environmental problems. With its unique combination of entrepreneurial audacity, concern for social impact and the ability to innovate, social entrepreneurs are at the forefront of the at the forefront of improving human well-being and the environment.

Practical examples of social entrepreneurship that illustrate the diversity and scope of such initiatives:

  1. Tom's Shoes
    Sector: Fashion/Footwear
    Social Impact: For every pair of shoes purchased, another pair is donated to a child in need.
    Business Model: Retail sale of footwear.
    Sustainability: Self-sufficient through sales.
  2. Grameen Bank
    Sector: Finance
    Social Impact: Provides microcredit to low-income people without collateral.
    Business Model: Microcredit bank.
    Sustainability: Loans are repaid at low interest rates, making the model sustainable.
  3. Fairphone
    Sector: Technology
    Social Impact: Promotes ethical and sustainable smartphone manufacturing.
    Business Model: Sale of smartphones.
    Sustainability: Sales and strategic partnerships.
  4. Sanergy
    Sector: Sanitation
    Social Impact: Provides accessible and affordable sanitation facilities in informal settlements.
    Business Model: Sanitation franchise; waste collection and processing.
    Sustainability: Income from sales of by-products (such as fertilisers).
  5. Khan Academy
    Sector: Education
    Social Impact: Provides free, high quality education for everyone, everywhere.
    Business Model: E-learning platform.
    Sustainability: Funded by donations and grants.
  6. Vicente Ferrer Foundation
    Sector: Community Development
    Social Impact: Improvement of living conditions in disadvantaged communities in India.
    Business Model: NGO that carries out development projects.
    Sustainability: Funding through donations and grants.
  7. AUARA
    Sector: Water and Sustainability
    Social Impact: Sells bottles of water in Spain to finance projects for access to drinking water in developing countries.
    Business Model: Sale of bottled water.
    Sustainability: Sales and partnerships with companies.

These examples show how social entrepreneurship can address a range of social and environmental problemsfrom poverty and education through to sustainability and sanitation. They also demonstrate the feasibility of combining a social mission with a sustainable business model.

What is a social entrepreneur?

According to the European Commissionsocial enterprise is "a social economy operator whose main objective is to generate a social impactThe majority of these profits are held by the company itself, rather than by its owners or shareholders; that it has most of these profits at its disposal. benefits to achieve their social objectives, and that it manages in an accountable, transparent and innovative way, involving its workers, customers and shareholders involved in their business activity".

Thus, the social entrepreneur is the person who runs one of these companies which are characterised in particular by its non-economic objectivesi.e. by their eagerness to provoke a particular social impact.

The non-economic objective of the social entrepreneur

The main objective of a company is usually of economic nature, for example, achieving a a certain benefit in the future. However, the social entrepreneur has as its main goal on social welfare. Where appropriate, economic profit is a secondary goal that you will make it possible to carry out the first. That is to say, a lever for change.

In this way, the social entrepreneur not only strives to obtain economic benefits, but also seeks to promoting progress and the improvement of the quality of life in society.

In fact, they often the economic benefits generated by the social entrepreneur through his or her project. end up in the hands of a disadvantaged group or social project. It is quite common for social enterprises donate capital to various causes or form part of broader projects that act as an umbrella for social sectors. It is also that they establish mutual aid relations.

CASE STUDY "EcoThreads: Fashion with Impact".

Background: María es una joven emprendedora de Canarias que acaba de participar en el programa de aceleración de mentorDay. A lo largo del programa, María ha adquirido habilidades y herramientas que ahora quiere aplicar para crear una empresa social llamada «EcoThreads».

Its mission is to address both environmental and social issues by producing sustainable and ethical clothing. In addition, part of the profits will go to training programmes for women in vulnerable situations, with the aim of empowering them to enter the labour market.

Characteristics of Entrepreneurship:

  • Primary Social Impact: Empowering women in vulnerable situations and promoting sustainable fashion.
  • Financial sustainability: Online and in-store sales, collaborations with influencers committed to sustainability.
  • Innovation: Use of recycled and eco-friendly materials, full traceability of the supply chain.
  • Accountability and Transparency: Annual reports on social impact and carbon footprint, stakeholder involvement in company decisions.
  • Scalability and Replicability: Plans to expand to other cities and countries, and to offer entrepreneurship training kits to other women.

Business Plan:

  • Market and Competition: Maria has identified a growing demand for ethical and sustainable clothing, as well as a lack of opportunities for women in vulnerable situations.
  • Production: All clothing will be produced locally in the Canary Islands, using recycled materials and with a transparent supply chain.
  • Revenue Model: EcoThreads will generate income through the sale of clothing, and also through workshops and trainings on sustainability and entrepreneurship.
  • Marketing and Sales: Social media and content marketing will be key. Collaboration with influencers who share the same brand ethos and values.
  • Funding: Maria plans to apply for MicroBank's social loan and look for investors interested in social impact.

Impact Measurement:

  • Number of women trained and employed through the project.
  • Kilograms of recycled material used in production.
  • Reduced carbon footprint compared to traditional garment production methods.
Challenges and Solutions:
  1. Challenge 1: Compete with low fast-fashion prices. Solution: Focus marketing on the added value of buying ethical and sustainable clothing.
  2. Challenge 2: Accurately measure social and environmental impact. Solution: Collaborate with NGOs and experts in the field to develop effective metrics.
  3. Challenge 3: Maintaining financial sustainability. Solution: Diversification of income sources, such as workshops and trainings, in addition to clothing sales.

Maria presents her proyecto final en mentorDay, receives positive feedback and feels ready to take "EcoThreads" to the next level. With its multifaceted approachis convinced that it can make a significant change and create a model for future social entrepreneurs.

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Picture of Jaime Cavero

Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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