WHY ARE YOU INTERESTED IN COLLABORATING WITH CORPORATIONS? BENEFITS AND OBJECTIVES

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BENEFITS OF COLLABORATION

During these collaborations you will benefit from several aspects that you would take a long time to achieve on your own without the collaboration:

• Instant access to the Knowhow of that Industry/Market/Segment acquired over years of operation and millions of Euros invested.
• Support during the test or Pilot of your product/service with Time and Resources from others: Human Resources and Capital, in this case of the corporation.
• Unexpected discoveries that may become the key to your solution or create new functionalities or complementary or parallel products/services.

OBJECTIVES TO COLLABORATE:

The objectives may be different depending on the maturity of your venture.

THESE ARE SOME OF THEM:

• EARLY STAGE:

The main goal is to learn and pivot your solution on the basis of this learning. Another The objective is to validate your solution in the real market and to understand in which industries, sectors it has a place and how it behaves.

Finally, you can add experiences and "logos" of real companies that have already trusted your solution. This will give you access to larger corporations and increase the confidence of early stage investors.

• RUNNING AND SCALE UPS:

The main objective validate your solution, offering structure, functionalities, flexibility, business model... find gaps and solve them. In addition, you will be able to incorporate new functionalities or by-products to your core solution. It will help you to find business development models and growth drivers for your solution.

Reputation. With the right strategy you will be able to expand your solution into clients that interest you to address the business sizes, industries and territories that interest you in your expansion plan. This enhances your reputation and gives you access to better customers and better contracts.

In a nutshell, if your target customer is a corporationyour main aim is to collaborate with as many as you can from the very beginning of your venture. Of course there are techniques and strategies to do this in a structured way and under a planning oriented to achieve specific results: Learning, Discovery, Penetration, Saturation, Reputation, etc?

Are you already clear about the benefits of collaborating with corporations?

BENEFITS OF COLLABORATION:

1. Access to Industry Knowhow: By collaborating with corporations, you will have instant access to the knowledge accumulated over years of operation and millions of euros invested in that industry. This will allow you to learn from their experience and apply that know-how to your own venture.

Practical example: A startup that develops artificial intelligence solutions collaborates with a leading healthcare corporation to gain specific expertise in medical diagnostics. This collaboration allows it to access medical expertise and accelerate the development of its product.

2. Support during the Pilot: Corporations can provide support in both human and financial resources during the testing or pilot phase of your product or service. This will allow you to have the backing of an established structure and accelerate the validation and improvement of your solution.

Practical example: A mobility startup collaborates with a public transport corporation to pilot test its new ridesharing application. The corporation provides access to its network of users and financial resources to run the pilot efficiently.

3. Unexpected discoveries: By working with corporations, you can discover insights and unexpected aspects that may be key to the success of your solution. These discoveries can help you improve your product, add new functionalities or even generate ideas for new complementary products or services.

Practical example: A software startup collaborates with a logistics corporation and discovers that its route optimisation algorithm can also be applied to inventory control. This unexpected revelation allows it to expand its offering and win new customers in the logistics sector.

OBJECTIVES TO COLLABORATE:

1. Early Stage: In the early stages of your venture, the main objectives of collaborating with corporations are to learn, to validate your solution in the real market and to gain the trust of other corporations and investors.

Practical example: A tech startup collaborates with a leading corporation in its industry to get feedback and validate its product in a real-world environment. As it gains experience and achieves successful collaborations, it can use those achievements to attract larger corporations and obtain investment.

2. Running and Scale-ups: As your venture grows, the objectives of collaborating with corporations are to validate and improve your solution, expand your reputation and access better clients and contracts.

Practical example: A scale-up software solutions developer collaborates with several leading corporations in different industries. Through these collaborations, it continuously validates and improves its product, expands its customer base and enhances its reputation in the market.

In a nutshell, collaborating with corporations offers a number of benefits and objectives for an entrepreneur.

The benefits include access to industry knowledge, support during the pilot and the discovery of new opportunities. The objectives vary according to the stage of the venture and include learning, validating, improving and expanding the reputation and reach of the business.