Mobile sales revenue model

MODELO DE INGRESOS POR VENTA A TRAVÉS DEL MÓVIL

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TYPES OF MODELS

Paid App downloads

  • The traditional payment model in the mobile environment, a fee is paid for the download of the application without no fee for its use. 
    • e.g. WhatsApp, Line.

In-app purchases

  • It is a revenue strategy in which within the application itself (often cheaper or free) you can buy articles, new modules, functionalities... etc.
    • e.g. Dragonvale, Clash of Clans.

Subscriptions within the App (In-app)

  • These are models in which the client, from within the app itself, can subscribe to content access. 
    • e.g. NY Times app.

Announcements

  • One of the most common forms of monetisationwhere the application is offered free of charge to the user but money is earned through advertising. 
    • e.g. Flurry, AdMob.

Digital-to-physical

  • These are companies that base their activity on converting and selling something digital (photographs, drawings...) into something physical (postcards, dolls...). 
    • e.g. Red Stamp, Postagram, Child's own studio.

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Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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Modelo de ingresos por venta a través del móvil

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