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Do you have a business idea and don't know how to take the next step? Find out how to share it and get feedback with this article.
Entrepreneurial competence that allows, through observation of the environment, to recognise situations that generate opportunities for the creation and acceleration of your company.
Find out how to identify your customers' needs and solve their problems with Maslow's Pyramid and the methodology
Discover in this article the importance of understanding customer needs and how to meet them to drive your business forward. Tips
Find out how focusing on customer needs can increase your share of pocket in this mentorDay article. Practical tips
Discover the different types of products and services that an entrepreneur can create. Get to know their characteristics and which is the most suitable one.
Learn all about consumer goods: what they are, their types and characteristics, how they are classified and how they influence the global economy.
Find out what substitute goods are and how they influence the economy. In this article we explain their definition, type and examples.
Find out what inferior goods are and how they affect consumer behaviour. Learn about examples of inferior goods and how they affect consumer behaviour.
Discover what luxury goods are and how they differ from other types of products. Learn about the consumer psychology of
