A podcast is an audio piece (audios with still photo montages can also be considered podcasts) with a defined periodicity and a vocation of continuity that can be downloaded on the internet.
Social marketing is the process by which commercial marketing techniques are applied to modify a voluntary behaviour of our target. The aim is to improve personal and societal well-being.
Neuromarketing is the study of your customer during the buying and decision-making process or before, during and after the purchase. It is a discipline based on getting inside the consumer's head in order to understand them in depth and be able to
Youtube is one of the most used and important platforms on the internet. It is a corner of the digital ocean dedicated solely and exclusively to video content, allowing users to both publish and consume audiovisual content.
It is the strategy, or set of strategies, used to get the audience to talk about a company, its products, its services, its qualities or any other point of interest.