A podcast is an audio piece (audios with still photo montages can also be considered podcasts) with a defined periodicity and a vocation of continuity that can be downloaded on the internet.

Social marketing is the process by which commercial marketing techniques are applied to modify a voluntary behaviour of our target. The aim is to improve personal and societal well-being.

The term used to designate the government service responsible for administering legislation relating to the import and export of goods, applying any duties and taxes levied on them.

Price is one of the most important elements of the Marketing Mix (MM) as it is the only one that generates revenue for the company.

Find out how to adapt your product to international markets and increase your chances of success in global trade. Tips

This is a type of online advertising that has emerged from new technologies, media and digital platforms. It consists in the fact that, contrary to the way it has been done until now, the advertiser buys audiences and not spaces. It is a type of advertising that is based on Big Data to segment the audience.

Learn about legal personality and how it affects your business. Discover the advantages and responsibilities of having a legal entity.

Find out what a Permanent Establishment is and how it affects companies in terms of taxation and fiscal matters - enter our WikiTips and

Identifying your key activities needed in your project to focus on what is important is an essential part of creating your project.

CHANNELS TO REACH YOUR CUSTOMER Accelerate your business with these expert tips on "Channels to reach your customer". Analyse and discover this TIP! Canvas communication channels are those means that are used to communicate a company's value proposition to its customers.