Contribution margin

CONTRIBUTION MARGIN

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Contribution margin

The contribution margin is the amount of money a product or service generates over and above its variable costs. In other words, the contribution margin, is the revenue generated for each unit sold, after subtracting from the unit selling price the unit variable costs associated with the production and sale of the product. The contribution margin is calculated by subtracting the variable costs of a product or service from its total revenue. Variable costs are those that vary directly with the level of production or sale of the product, such as the cost of materials, the cost of direct labour and shipping costs. Fixed costs, on the other hand, do not vary with the level of production or sale of the product and must be paid regardless of the quantity produced or sold. Once the variable costs have been calculated, the contribution margin can be determined by subtracting the variable costs from the total revenue of the product or service. Contribution margin is a key indicator of the profitability of a product or service and is commonly used to make pricing and production decisions.

It is important to note that the contribution margin does not include the fixed costs associated with the production and sale of the product, such as factory rent, salaries of indirect employees, marketing and advertising costs, among others. These fixed costs must be covered by the profit margin, which is the amount that remains after subtracting the fixed costs from the contribution margin. In short, the contribution margin, is a valuable tool for business decision-making, since, enables managers and entrepreneurs to determine the profitability of a product or service and to make informed pricing and production decisions. When calculating the contribution margin, it is important to take into account both the variable costs and the fixed costs associated with the production and sale of the product or service.

Practical example of contribution margin calculation

Suppose a company sells a product for $100 and the variable costs per unit are $50, while the total fixed costs are $5,000 per month.

To calculate the contribution margin, the following steps should be followed:

  1. Calculate the contribution margin per unit:
    Selling Price - Variable Cost = Contribution Margin
    $100 – $50 = $50
    Therefore, the contribution margin per unit is $50.
  2. Calculate the total contribution margin:
    Contribution margin per unit x Number of units sold = Total contribution margin
    Suppose 200 units are sold per month:
    $50 x 200 = $10,000
    Therefore, the total contribution margin is 1TP4Q10,000.
  3. Calculate the break-even point (+):
    Break-even point in units = Total fixed costs / Contribution margin per unit
    $5,000 / $50 = 100 units
    Therefore, the break-even point in units is 100 units.
    Break-even point in dollars = Total fixed costs / Contribution margin per unit
    $5,000 / $50 = $100
    Therefore, the break-even point in dollar terms is $100.

This example shows how the contribution margin is calculated and how it is used to determine a company's break-even point. With this information, informed decisions can be made about pricing, costs and expenses, and the level of sales needed to achieve adequate profitability.

More types of margins

There are several types of margins used to assess the profitability and operating efficiency of a company.

Here are some of the most common types of margins:

  1. Gross margin: Gross margin is the amount of profit the company makes after deducting the cost of goods sold. It is calculated by subtracting the cost of goods sold from total sales and is expressed as a percentage. Gross margin can be useful in assessing the company's operating efficiency and its ability to generate profits from sales.
  2. Operating margin: operating margin is the amount of profit the company makes after deducting operating expenses such as rent, payroll and marketing costs. It is calculated by dividing operating profit by total sales and is expressed as a percentage. The operating margin can be useful in assessing the efficiency of the company's cost management and its ability to generate profits from its operations.
  3. Net margin: the net margin is the amount of profit the company makes after deducting all expenses, including taxes and interest. It is calculated by dividing net profit by total sales and is expressed as a percentage. The net margin can be useful in assessing the overall profitability of the company and its ability to generate profits after all expenses.
  4. Profit margin: Profit margin is the amount of profit the company makes after deducting all costs, including sales costs and operating costs. It is calculated by dividing net profits by total sales and is expressed as a percentage. Profit margin can be useful in assessing the overall profitability of the company and its ability to generate profits over the long term.

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Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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