Marketplace

MARKETPLACE

Accelerate your business with these expert tips on "Marketplace" - take a look and discover this TIP!

A Marketplace is a platform that allows both sellers and buyers to interact with each other in order to carry out a commercial transaction. On such platforms, buyers and sellers remain in the technical and commercial environment of the industry until the transaction is finalised. Son an intermediary, the digital equivalent of a shopping mall.

They make interaction between customers and sellers is much easier and more convenient, as they serve as a "showcase" in which many products and services are presented. These platforms generally provide the supplier with everything needed to sell: product sheets, analytical tools, technical support, paid advertising, etcetera.

Marketplaces may vary according to the type of offer:

  • Marketplaces of products - Aliexpress.
  • Marketplaces of services - Trivago.
  • Marketplaces of works - JobToday.

Advantages of buying on Marketplace:

MARKETPLACES ARE VERY CONVENIENT FOR BUYERS FOR SEVERAL REASONS:

  • Les allow a huge variety of products or services to be found in a single place.. The possibility to easily find the products you need, filter them and compare prices is quite convenient.
  • They can access very convenient and secure purchasing conditions.. Many people have more confidence in marketplaces than in an unknown e-commerce. They know that if something goes wrong, Amazon, eBay, or the marketplace they have bought from, will vouch for them against the seller.
ADVANTAGES OF SELLING ON A MARKETPLACE:
  • Firstly, for suppliers it is the possibility of accessing a level of much higher traffic than with its own ecommerce. Both nationally and internationally.
  • On the other hand, the sale of products and services through marketplaces provides access to a new channel for saleand even position itself as a leader in a specific product or service. In this sense, the seller's reputation on the platform is key.
  • And finallymarketplaces usually take care of many aspects "secondary", such as payment, the UX of your site, and so on.
DISADVANTAGES OF SELLING ON MARKETPLACES:

One of the main disadvantages of marketplaces is, that you have to pay a commission for each sale. In your own e-commerce you are lord and master of your income, but not here.

  • Conflict/cannibalisation of traditional channels: Today, for many vendors, it is almost mandatory to be on these platforms. However, marketplaces such as Amazon impose a price war that can cause conflict with other channels. For many sellers, it is almost impossible to match their prices in physical shops to the prices offered online.
  • Monopolistic practices: The big marketplaces are taking the whole market. This is of concern to many sellers, who are tied to the impositions imposed on them by these platforms.
  • Sale of illegitimate products: It is quite normal for them to appear copies of your products and that you cannot compete with them if the price they offer is competitive.
  • Privacy and consumer data protectionWhen selling on a third-party platformyou lose control of the information of your consumer. You have to give it to the marketplace.

APPLY THIS TIP TO YOUR PROJECT

TASK

Now that you have read this TIP, answer these questions:

  • What is a marketplace and what does it allow you to do?

THINK ABOUT YOU

THINK ABOUT HELPING OTHERS

COMPARTE

Facebook
Twitter
LinkedIn
Pinterest
WhatsApp
Picture of Jaime Cavero

Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
COMENTARIOS
Todos los Comentarios
COMENTARIOS

  1. Ariannys

    Hello I want to start my own business

    1. Jaime Cavero

      Carolina sign up for mentorday and complete an acceleration programme.

Tabla de contenidos

mentorVIRTUAL

¡Hola! Soy tu buscador de subvenciones y ayudas por IA. Indícame en qué región vas a realizar tus inversiones, el tamaño de tu empresa (Pyme o Gran empresa), el sector/actividad y cuál es tu propósito y trataré de mostrarte líneas e ideas que pueden ayudarte a poner tu proyecto en marcha.

Rate this TIP!

Tu opinión es importante para ayudarnos a mejorar

Nº votos «10" - Average " - Average4.7"

No votes yet, be the first to vote!

We are sorry you did not find it useful.

Help us improve this TIP!

Leave us a comment and tell us how you would improve this TIP

Ir al contenido