PINTEREST FOR ENTREPRENEURS

Accelerate your business with these expert tips on "Pinterest for entrepreneurs". Check it out and discover this TIP!

Pinterest is a an image-based social networking platform that allows users to save and share images, videos and other multimedia content organised into themed boards. Here are some marketing tactics for entrepreneurs to use Pinterest to promote their products or services and increase their online presence.

MARKETING TACTICS

1. Create thematic boards: Create themed boards related to your company, product or service. Include high quality images and detailed descriptions so that users are attracted to the content.
2. Use keywords: Use relevant keywords in the descriptions of your boards and pins so that users can easily find you in Pinterest searches and search engines.
3. Share quality content: Share quality content related to your company or industry. Include pins of your products or services, as well as interesting and useful content that can attract users.
4. Participate in the community: Participate in the Pinterest community by commenting on and sharing content from other users. This can help you build relationships with other users and increase your visibility on the platform.
5. Conduct competitions: Run contests where users can share your pins or create their own pins related to your company. This can help you increase your online presence and attract new followers.
6. Integrate Pinterest into your website: Integrate Pinterest buttons on your website so users can share your images on their Pinterest boards. You can also embed Pinterest boards on your website to showcase your Pinterest content on your website.
7. Promote your pins: Use Pinterest's pin promotion feature to reach a wider audience and increase the visibility of your pins. This feature allows you to pay for the promotion of your pins to reach specific users on the platform.

In a nutshell, Pinterest can be a valuable tool for entrepreneurs to promote their products or services and increase their online presence. By creating themed boards, using relevant keywords and sharing quality content, entrepreneurs can attract new followers and increase their company's visibility on the platform.

What does a Pinterest user profile look like?

Pinterest users are predominantly female (around 70%), with an average age between 25 and 45. They tend to be people interested in decoration, fashion, cooking, beauty, graphic design and photography, although there are also users interested in topics such as technology, sport, music, travel and education. In general, they are people looking for inspiration, ideas and practical solutions for their daily lives and personal projects.

What kind of advertising can be done on Pinterest?

Different types of advertising can be done on Pinterest, including:

1. Promoted Pins: The most common ads on Pinterest, Promoted Pins are advertising pins that appear in users' feeds and are designed to look like organic pins. Promoted Pins can be targeted based on interests, location, keywords and other criteria.
2. Promoted Video Pins: These are video ads that play automatically when a user sees them in their feed. As with Promoted Pins, they can be targeted by interests, location, keywords and other criteria.
3. Promoted App Pins: These are advertisements that promote mobile applications. When a user clicks on a Promoted App Pin, they are redirected to the app shop to download the app.
4. Promoted Carousel Pins: These are ads that allow advertisers to display up to five images on a single pin. Each image can be linked to a different landing page, allowing advertisers to display a variety of products or features.
5. Promoted Shopping Pins: These are ads that allow advertisers to display specific products directly on the pin. Users can click on the pin to learn more about the product or to make a purchase.
6. Buyable Pins: These are pins that allow users to buy products directly from Pinterest, without having to leave the platform. Buyable Pins are blue in colour and have a "Buy Now" button that allows users to add the product to their shopping cart and checkout directly from Pinterest.

Success stories of start-ups using Pinterest

Here are some examples of successful start-ups using Pinterest:

1. Hubble Contacts: This monthly contact lens company has used Pinterest to reach new customers and increase sales. Hubble Contacts creates boards that showcase lifestyle and fashion images that fit their target audience, and link to their contact lens products. As a result, Hubble Contacts has seen a significant increase in website traffic and sales.
2. Wayfair: is an online furniture and home decor retailer. They use Pinterest to showcase their products in complete decorating environments, and to give customers design ideas and inspiration for their homes. They also use the platform to promote sales and special offers. Wayfair has achieved over 5 million followers on Pinterest and has seen an increase in sales thanks to the platform.
3. Simple Mills: is a health food company that has used Pinterest to increase brand awareness and generate sales. They have created boards that feature healthy food recipes that include their products, as well as lifestyle boards that feature inspirational and motivational images. As a result, they have increased traffic to their website and have seen an increase in sales of their products.
4. Studio McGee: is an interior design company that has used Pinterest to showcase their work and reach new clients. They have created boards that showcase images of their interior designs, as well as boards that showcase current decorating trends and styles. As a result, they have gained a large following on Pinterest and have been able to increase their reach and client base.

These are just a few examples of how start-ups have used Pinterest to achieve their business goals.

Practical examples of using Pinterest for start-ups

Of course! Here are some examples of how new businesses can use Pinterest to increase their online presence and attract their target audience.

HOW CAN THEY USE PINTEREST?

1. Create inspiration boards: If your company sells products that can be used for different occasions, such as clothing, jewellery or accessories, create inspiration boards that show how your products can be used in different situations. For example, if you sell yoga clothes, create a board that shows different yoga poses in which your clothes can be used.
2. Sharing tutorials: If your business offers products or services that require some kind of tutorial, such as beauty products, crafts or recipes, create boards that include tutorials and tips on how to use your products or services. For example, if you sell beauty products, create a board that shows different make-up tutorials.
3. Collaborate with influencers: Look for influencers on Pinterest who have a large number of followers and share your target audience. You can collaborate with them by offering them your products or services in exchange for featuring them on their boards.
4. Promote special offers: If you have a special offer on your website, promote it on Pinterest. Create a pin that includes an attractive image and a short description of the offer and be sure to include a link that leads directly to the offer on your website.
5. Publish behind-the-scenes content: If you want to humanise your brand and connect with your audience in a more personal way, post behind-the-scenes content that shows how your products are made or how your business works. For example, if you have a food business, post photos and videos of the process of preparing your dishes.

These are just a few examples of how new businesses can use Pinterest to increase their online presence and engage their target audience. Remember that it is important to maintain a consistent marketing strategy tailored to your target audience to achieve the best results.

Case study for an entrepreneur to use Pinterest in his start-up company

Suppose an entrepreneur is starting a company that sells beauty and personal care products.

To use Pinterest in your marketing strategy, you can follow the steps below:

1. Create a business account: The first thing you need to do is create a business account on Pinterest. This will give you access to advanced features such as statistics and advertising.
2. Create boards: Once the account is created, the entrepreneur must create boards related to his/her business. For example, they can create boards for make-up, skin care, hair care, among others.
3. Add content: After creating the boards, you need to add engaging and relevant content to each of them. You can share images of beauty products, tutorials, tips and tricks, among others.
4. Add detailed descriptions: In order for Pinterest users to find the entrepreneur's content, it is important that you add detailed descriptions to each of the images you share. These descriptions should include keywords related to your business.
5. Interacting with users: Pinterest is a social network and, as such, it is important to interact with users. The entrepreneur can answer questions, say thank you for comments and follow other users related to his or her niche.
6. Promote products: Finally, the entrepreneur can use Pinterest's advertising function to promote their beauty products. This option will allow you to reach a wider audience and increase sales for your business.

By following these steps, the entrepreneur can use Pinterest to promote his or her beauty business and reach more potential customers. At mentorDay we never get tired of making you suggestions for you to develop your entrepreneurial ideas and also to manage them appropriately. On Pinterest for entrepreneurs, you will find very useful information about a social network that by its nature can be a huge source of inspiration. It is by definition a social network in which the image is the undisputed protagonist. It doesn't matter what your interests, tastes, passions or expertise are. On Pinterest sou're sure to find what you're looking for... or what you don't know you're looking for: that image that like a spark from a spark plug triggers the idea that triggers your venture. That's why we're talking about Pinterest for entrepreneurs!!!

We could say that Pinterest is a mixture of a social network and an image search engine, and that it has important similarities with Instagram. It defines itself as a "visual discovery engine" for finding ideas - clearer than water! Welcome to the productive and fun world of Pinterest, 450 million users recognise its inspirational value.

Let's take a look at what Pinterest is all about, starting by familiarising ourselves with the basic concepts it uses:

Pin, start feed and boards:

The stuff that Pinterest for entrepreneurs feeds on are the so-called pins. Pins are much more than just images. Pinterest defines them as visual markers and interactive pins that allow access to a source website. Pins are added by people or organisations from their blogs, websites, etc. A home feed is a sort of personalised landing page where you find pins of people or organisations you follow, as well as suggestions of pins of people or brands you might like. This thanks to an artificial intelligence system that identifies your preferences. The boards are groups of pins that you create yourself with the different themes that interest you. This will help you to keep order at all times - bear in mind that you can have one pin on several boards!

Idea finder:

In addition to offering you a search engine for pins, boards or people, Pinterest offers you options inspired by your activity. Also, you attracts attention, about popular ideas that other people have been pinning on Pinterest. In its aim to give you more and more ideas, at the top of the board, you will be able to click on More ideas to discover new, personalised recommendations.

Pinterest for business:

• In case we are lacking reasons to talk about Pinterest for entrepreneurs, we recommend that you immerse yourself in the great possibilities that Pinterest offers to those who, like you, are in the process of searching for ideas.
• But at the same time you should be aware of the importance of Pinterest as a marketing tool for businesses. 

REASONS?

• 84% of users make their purchase decisions on Pinterest, 55% actively search for products.
• On the other hand, users have a willingness to learn about new brands, new products and services. It is therefore a suitable tool for gaining notoriety quickly.

In your future marketing plan, seriously evaluate the alternative of using Pinterest in your marketing mix.

We recommend these links to tutorials on the use and features of Pinterest:

• Pinterest for business, a complete guide
• The 38 most profitable businesses of the future.
• 5 ways to find business ideas.

PINTEREST ADS, HOW TO GET CUSTOMERS BY ADVERTISING?

Pinterest is an excellent platform for advertising your business. It offers different ways to do this, depending on your goals: brand awareness, traffic generation, conversions, subscriptions and offline sales. In the following link you will find complete information on how to take advantage of the advertising possibilities that Pinterest offers you.