SOFTLANDING

Accelerate your business with these expert tips on "Softlanding" - take a look and discover this TIP!

Softlanding refers to the business strategies necessary for a company to establish itself in a foreign country. The expression is intended to indicate a "soft landing" through the possible aid that may be received.

Benefits of softlanding

• Economic risk mitigation

Expansion plans require a significant initial investment and the lack of international experience and the costs of accessing foreign markets are often obstacles. This is why having reliable information and support from specialists in the target market allows you to know all aspects from the beginning, reducing the risks of economic investment in expansion. Personalised support and guidance is a great advantage for taking the first step towards internationalisation without the feeling of jumping into an unknown world with your eyes closed.

•  Internationalise your business faster

It can take a long time between the establishment of an expansion plan in a new market and its implementation. This time depends on each company's level of preparation and knowledge of market entry barriers, experience in foreign trade, risk aversion, commitment and other factors. Softlanding's service allows companies to quickly establish a legal, operational and commercial structure. The companies offering this service have local resources and provide companies with all the basic information and contacts necessary to carry out the investment process efficiently. The big advantage here is to gain time over the whole process, as we know that "time is money".

• Benefit from expert knowledge about the country, culture and business practice.

Benefit from the knowledge of market experts. In order to start your first activities successfully, you have to take into account not only the economic side, but also information about the country, its culture and the business practices used. These are decisive points when interacting with the actors in this new market. The way of doing business changes from one country to another, it is just as important how you greet your interlocutor as how you close a contract. Therefore, good advice on the customs of the target country can be the key to your success.

• Leverage a network of potential customers and boost your company's growth.

In addition to mitigating foreign investment risks, companies that receive Softlanding's service can also count on a network of appropriate contacts with people such as institutions, local companies, and a network of potential clients for the achievement of goals in the new market. This advantage allows for better integration from the start and thus to have the crucial support to start your activities with less risk.

DO YOU HAVE A START-UP COMPANY AND WANT TO GROW IN EUROPE, AFRICA OR THE AMERICAS?

The mentorDay accelerator, one of the first in Spain according to FUNCAS study (+)organises an intensive two-week softlanding programme every month: during the first week, you will meet individually with 70 experts selected according to your needs who will help you in landing your company. And during the second week you will have business meetings with potential clients to close sales. Places are limited only to the companies selected through this inscription (+), who must first travel to  Santa Cruz de Tenerife and complete the programme in person. Companies that start their internationalisation process from the Canary Islands can take advantage of the best taxation and financing in Europe and the lowest implementation costs.

The programme has a cost of 4,000 euros per company. This is covered in some cases by foreign promotion agencies in each country with which we have collaboration agreements and in other cases by sponsors. Each company has to cover its own travel and accommodation costs. The programme has been organised for more than 40 editions, accumulating extensive experience in the promotion of more than 350 companies from 17 countries, which have already landed in the following countries. successfully (+)

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