PROMOTE YOUR COMPANY ABROAD

ICEX offers you a wide range of instruments to make your company known in international markets and boost your exports, including

• Participation in international trade fairs.
• Trade missions to foreign markets.
• Fact-finding missions to new markets for to carry out a survey or investigation.
• Missions of foreign journalists or buyers to Spain, to get to know the local offer.
• Technical and commercial conferences.
• Media communication campaigns.
• Insertions of advertisements of Spanish companies in foreign specialised press.
• Public relations actions with opinion leaders, journalists, potential buyers, etcetera.
• Direct promotions: parades, tastings, thematic exhibitions, etc. (see+).

IN ORDER TO BRING THE SPANISH OFFER CLOSER TO FOREIGN COMPANIES AND TO PROMOTE ABROAD THE SECTORS WITH THE GREATEST CAPACITY TO GENERATE COUNTRY IMAGE, ICEX HAS DEVELOPED THE FOLLOWING ONLINE PORTALS:

• Spain Business (ver+)for companies that want to do business in Spain. 
• Food Wines From Spain (ver+)specialising in food products, wine and gastronomy.
• Interiors From Spain (ver+)the habitat portal.

Participate in sectoral plans 

They comprise three-year promotion actions in collaboration with companies in a specific sector, in order to encourage internationalisation. 

IN ORDER TO IMPLEMENT THE SECTORAL PLANS, PROEXCA CARRIES OUT VARIOUS ACTIONS:

• Promotional campaigns for Canarian products at points of sale in the main commercial chains in strategic markets. 
• Marketing and communication campaigns.
• Participation of Canary Islands companies in international fairs and events. 
• Reverse missions to the archipelago by potential international buyers. 
• Business forums and meetings in key strategic markets. 
• Business agendas between Canary Islands and international companies. 
• Seminars and information days. The sectoral plans it supports 

PROEXCA are: tomato, plants and flowers, cheese, bananas, ICT, aquaculture, audiovisual, construction and tourism services, renewable energy and water treatment, port services and logistics, agri-food and multi-sector.

Promoting a company in a foreign market requires a specific strategy that takes into account the cultural, linguistic and behavioural differences of the target market.

HERE ARE SOME SUGGESTIONS ON HOW TO PROMOTE YOUR COMPANY IN DIFFERENT INTERNATIONAL MARKETS:

1. Social networking: Social media is a powerful tool to promote your business. Every country has its own popular social network, e.g. China uses WeChat, Russia uses VKontakte and Japan uses Line. Research which are the most popular social networks in your target market and create an active presence on them.
2. Online advertising: Online advertising is an effective way to reach potential customers in foreign markets. Advertise on search engines such as Google and on popular social networks in the target market.
3. Content marketing: Content marketing is a strategy that involves creating quality and relevant content to attract potential customers. Create content in the language of your target market and publish on local social media and blogs.
4. Influencer marketing: Influencer marketing is an effective way to reach a targeted audience. Find influencers in your target market and work with them to promote your products or services.
5. Participate in fairs and events: Attending international trade fairs and events is an effective way to promote your company. Research events in your target market and participate to present your products or services.

Remember that each market is unique and requires a specific promotion strategy. Research and understand the target market before creating a promotion strategy.

PRACTICAL EXAMPLES OF HOW YOU CAN PROMOTE YOUR COMPANY IN DIFFERENT INTERNATIONAL MARKETS:

1. Social networking: Each country has its own social networks that are more popular. For example, WeChat is used in China, while Line is common in Japan. Research which are the most popular social networks in the markets you want to reach and create profiles on them. Post relevant content and adapt the tone and style to each culture.
2. Online advertising: Use advertising platforms such as Google Ads or Facebook Ads to promote your products or services in markets of interest. Adapt ads to the language and culture of the market.
3. Local SEO: Research the most used keywords in the search engines of the markets you want to reach and optimise your website to rank for them. Make sure you have a localised version of your website in the language of the market and include information relevant to the local audience.
4. Events and trade fairs: Attend events and trade fairs in your target markets. These events can be an excellent opportunity to meet potential customers, establish business contacts and promote your products or services.
5. Local influencers: Identify influencers in the markets you want to reach and collaborate with them to promote your products or services. Influencers can have a big impact on the perception and purchase decision of local consumers.
6. Content marketing: Create relevant content for local audiences in the form of blogs, videos or infographics. Be sure to adapt the content to the language and culture of the market. Content marketing can help you increase your visibility in international markets and build trust and credibility in your brand.
7. Strategic alliances: Look for local companies that offer complementary products or services to yours and establish strategic alliances to promote each other's businesses. This can help you increase your visibility and reach new potential customers.

How can the artificial intelligence (see+ TIP) to promote a company abroad?

AS A LANGUAGE MODEL, ARTIFICIAL INTELLIGENCE CAN PROVIDE SOME SUGGESTIONS ON HOW TO PROMOTE YOUR COMPANY ABROAD, FOR EXAMPLE:

1. Identify target markets: can help you research and analyse different markets to identify those that are most suitable for your business. It can provide information on economic, political and social conditions in different countries and regions, as well as on the demand for products or services similar to yours.
2. Recommend advocacy strategies: can suggest different promotional strategies for your company depending on the target market. It can provide information on the most effective marketing and advertising channels in different countries, as well as on how to reach your target audience through digital media.
3. Assist in the creation of content: can help you create engaging and relevant content for your target audience in different languages. He can provide suggestions on how to adapt your brand message and communication to the local market and how to translate your content to reach different audiences.
4. Analyse results: can help you measure the success of your overseas promotion strategy. It can analyse the results of your marketing and advertising campaigns and provide information on how to improve your strategy to achieve better results.

In a nutshell, Artificial intelligence can help you find the right markets, develop effective promotion strategies, create relevant content and analyse the results of your marketing campaigns to help you promote your company abroad.

PRACTICAL EXAMPLES OF HOW ARTIFICIAL INTELLIGENCE COULD HELP YOU PROMOTE YOUR COMPANY ABROAD:

1. Advice on digital marketing strategies: can provide you with valuable information on how to reach your target audience in different international markets through social media, email campaigns, online advertising and other digital marketing strategies.
2. Market research: can conduct market research to identify opportunities in different countries, including data on competition, market size, consumer trends and more.
3. Creation of multilingual content: can help you create quality content in different languages, including the translation of your website, product descriptions and online advertising.
4. Data analysis: can help you collect and analyse data on the performance of your marketing and advertising campaigns in different international markets, so you can make informed decisions on how to adjust your strategies in the future.
5. Multilingual customer support: can provide you with customer support in different languages, so you can interact with your international customers more effectively and provide better service.

In a nutshell, the intelligence artificial intelligence can be a great ally to help you promote your company abroad, providing you with valuable information, creating multilingual content, analysing data and providing customer support in different languages.