REMARKETING

Accelerate your business with these expert tips on Remarketing - take a look and discover this TIP!

Remarketing or retargeting consists in create personalised ad campaigns for users who have previously visited your website or other content. It is a solution associated with Google Adwords in order to achieve a better return on investment (ROI).

The usefulness of remarketing is that allows the user who has at some point visited an online shop or any other website to be re-reached. without actually completing the purchase or conversion process. What is achieved is to remember and re-offer the potential customer the product or service that, in some way, he or she has been interested in at some point.

The process can be summarised in three steps:

1. The user visit our website website or consume our branded content.
2. This user is marked with a cookie and is added to a remarketing list whose parameters we defined earlier.
3. An advertising campaign is carried out oriented to that list. This means that only users who are part of it will be able to see it.

How remarketing works:

When a user accesses a website it is detected internally by a cookie. Files created by a website containing small amounts of data sent between a sender and a receiver with a double purposeThe following is a list of the activities of each visitor: to identify each visitor and to have access to their activity history.

The information provided by the cookie makes it possible to add the user to a remarketing list, which will serve as a guideline for a Google Adwords Display campaign. which allows the creation of personalised advertisements based on the action the user has taken on the website.

ADVANTAGES OF REMARKETING FOR YOUR BRAND:

• Maximum personalisation of your audience. Customisation of remarketing lists offers plenty of options to take advantage of.
• Enlargement of the scope. Google's display network has more than two million websites and applications.
• Reminder of your brandHow many times have we visited a website and then forgotten about it? With remarketing, you can make sure that you stay in the memory of your visitors and potential customers and gradually nurture your relationship with them.
• Suitability to your marketing objectives. Thanks to the different options for list creation, user acquisition sites and ad display sites, remarketing can be adapted to a wide variety of situations and objectives.
• Increase in the conversions. This model makes it possible to reach users when they are most likely to convert, as they have already demonstrated their interest in the brand.