SEO (SEARCH ENGINE OPTIMISATION) NATURAL OR ORGANIC POSITIONING

Accelerate your business with these tips "SEO (Search Engine Optimization). Natural or organic positioning". Analyse and discover this TIP!

Natural SEO, also known as organic positioning, is a digital marketing strategy that seeks to improve the visibility and traffic of a website through techniques and actions aimed at increasing its positioning in the search results of Google and other search engines. The purpose of SEO is to make a company's website appear in the top search results for the keywords or phrases that users use to search for products or services related to the business. This is achieved through the optimisation of the contents of the website, the improvement of the structure and navigation of the site, the generation of quality links and other actions that improve organic positioning.

The advantages of natural SEO positioning for a company include

• Improved website visibility and traffic.
• Increasing the company's authority and reputation.
• Lead generation and business opportunities.
• Reduced advertising and marketing costs.

However, it is important to keep in mind that SEO is an ongoing process and requires time and effort to achieve results. In addition, Competition in search results is increasing, so it is important to have a solid and up-to-date SEO strategy in order to stand out in search results.

NATURAL SEO POSITIONING in new companies

SEO (Search Engine Optimisation) natural positioning is essential for new businesses as it allows them to improve their visibility in search engines and attract qualified traffic to their website organically.

Here are some reasons why SEO is important for start-ups:

1. Increased visibility: SEO helps new businesses improve their visibility in search engines, allowing them to reach a wider audience and increase their reach.
2. Attracting qualified traffic: SEO allows new businesses to attract traffic from people who are looking for products or services related to their business, which increases the likelihood that they will become customers.
3. Reputation enhancement: SEO helps new businesses establish themselves as leaders in their industry by improving their online reputation and increasing their presence in search results.
4. Cost effective: Compared to other forms of advertising, SEO can be a more cost-effective option for new businesses, as it does not require a large initial investment and can generate long-term results.

To implement an effective SEO strategy in a new business, it is important:

1. Identify relevant keywords: it is important to identify keywords relevant to the business and use them in the content of the website.
2. Optimise website content: the content of the website should be well structured and optimised for the relevant keywords.
3. Build quality links: building quality links from relevant websites can improve the website's ranking in search engines.
4. Ensure the accessibility and usability of the website: the website should be user-friendly and accessible to users on all devices and browsers.

In short, SEO is an essential strategy for start-ups as it allows them to improve their visibility, attract qualified traffic, enhance their online reputation and be profitable in the long run.

How to apply seo in a new company?

To implement SEO in a new company, it is important to follow the following steps:

1. Conduct a keyword analysis: research keywords related to the business and relevant to your target audience. It is important to choose the right keywords to include in your SEO strategy.
2. Create quality content: Content is an essential part of SEO. Create relevant and useful content for the user, ensuring that keywords are in the title, description and content of the article.
3. Optimise the website: the website must be easy to navigate and optimised for search engines. This includes loading speed, website structure and image optimisation.
4. Create external links: Having links from relevant and quality websites pointing to the website is important to increase visibility and improve search engine rankings.
5. Use analysis tools: use analytics tools such as Google Analytics and Google Search Console to monitor and evaluate website performance and SEO strategy.

It is important to remember that SEO is an ongoing process and requires time and effort to see results. It is important to be patient and maintain a solid and well-planned SEO strategy.

Practical examples of SEO in start-ups

Here are some practical examples of how SEO can be applied in a new business:

1. Keyword optimisation: A gardening services company may choose to optimise its website for specific keywords such as "gardening services in my city" or "residential gardening" to improve its ranking in search results.
2. Creation of relevant content: A fashion company can create relevant content for its audience, such as articles on fashion trends, style tips and opinions from industry experts, to improve its ranking in search results and attract its target audience.
3. Quality backlinks: a new software company can get quality backlinks from relevant and authoritative websites, which can improve its domain authority and ranking in search results.
4. Technical optimisation: An e-commerce company can ensure that its website has a clear structure and is optimised for search engines, which can improve its ranking in search results and increase the visibility of its products.
5. Use of social networks: A catering company can use social media to share relevant content, interact with its audience and increase its online visibility, which can improve its ranking in search results.

In general, it is important that new businesses understand SEO practices and work to implement effective strategies to improve their online visibility and attract their target audience.

SEO for companies wishing to go in-house

SEO can be a key tool for companies wishing to internationalise, as it will allow them to reach a global audience and increase their visibility in search engines in different languages and countries.

Below are some SEO strategies that companies can use in their internationalisation process:

1. Keyword research in different languages and countries: It is important to identify keywords that are used in different languages and countries in order to optimise the company's content. Keyword research tools such as Google Keyword Planner or SEMrush can be useful to find relevant keywords in different languages.
2. Tailor content to local audiences: When going international, it is important to take into account cultural differences and the needs of local audiences. It is important to adapt website content and SEO campaigns to meet the needs of local consumers.
3. Optimisation of the website structure: The structure of the website is important for SEO. It is important to make sure that the website is optimised for different languages and countries, using hreflang tags, subdomains or subfolders.
4. Creation of international links: International link building can be an effective way to increase search engine visibility in different languages and countries. It is important to create an effective link strategy for each target market.
5. Use of data analysis tools: Data analytics tools, such as Google Analytics or Search Console, can help businesses measure and analyse their website traffic and the performance of their SEO campaigns. It is important to use these tools to make informed decisions and adjust SEO strategy according to the results.

In short, SEO is a an important tool for companies wishing to internationalise, as it allows them to reach a global audience and increase their visibility in search engines in different languages and countries. It is important to research keywords, adapt content to local audiences, optimise website structure, build international links and use data analysis tools to measure and adjust SEO strategy.

SEO tools and techniques

There are several SEO tools and techniques available that can help improve a website's ranking.

Here are some examples:

1. Key words: Identify and use relevant and targeted keywords in website content, titles, meta descriptions, tags and URLs.
2. Quality content: Create original, relevant and high quality content that responds to user queries and provides value to users.
3. On-page optimisation: Ensure that the website is technically optimised for search engines, including site structure, loading speed and HTML code quality.
4. Link Building: Create a quality and relevant link profile to the website. High quality external links can improve the domain authority and visibility of the site in search results.
5. Competitive analysis: Analyse and study competitors' SEO strategy to identify opportunities and improve your own SEO strategy.
6. Analysis tools: Use tools such as Google Analytics and Google Search Console to monitor and analyse website performance and make adjustments to improve SEO strategy.
7. Creation of content for social networks: Create quality and relevant content for social media with links to the website.
8. Comments and opinions: Encourage user reviews and comments on the website to increase engagement and improve domain authority.
9. Inclusion in directories: Include the website in directories specialised in the company's sector to increase the visibility of the website and improve its positioning in search engines.
10. Mobile optimisation: Ensure that the website is optimised for mobile devices to improve user experience and ranking in mobile search results.

SEO is an acronym, from the abbreviation "Search Engine Optimisation". It is about search engine optimisation in Spanish and is a synonym for web positioninga term that is used very frequently. As has been the case in many areas of online marketing, SEO positioning has been has sparked a revolution over the years.. In the past, web positioning techniques were very primitive and were based on repeating a few specific keywords, whereas nowadays the user experience is much more highly valued. Although there are thousands of factors that a search engine uses to rank one page or another, there are two basic factors.

THOSE FACTORS ARE: AUTHORITY AND RELEVANCE

• The authority is the popularity of a website. The more popular it is, the more valuable the information it contains. This factor is what a search engine takes more into account since it is based on the user's own experience. The more a piece of content is shared, the more users have found it useful.
• Relevance is the relationship that a page has to a given search. This is not simply that a page contains a lot of times the search term (as it did before) but that a search engine relies on hundreds of on-site factors to determine this.

Why is SEO important for your website?

Understanding SEO and implementing a good strategy is critical to the future of your brand:

#1. Increases visibility

Imagine that you get positioning your website for a term with 500,000 monthly searches. If the first result that appears in the search engines gets 20 % of the clicks, you would be getting 100,000 organic visits per month, i.e. they do not represent any additional cost to you.

#2. Web enhancement

Web positioning techniques not only improve your website for search engines, but also for the users themselves. And improve the user experience means improving your results.

#3. Long-term investment

Optimising your website has certain upfront costs but, if you manage to position yourself in the top positions, you will have a fantastic source of quality traffic at no cost.

#4. Profitability of your website

If you make a valuable investment in money, time and resources to build a website that represents your brand, the logical thing to do is to make the website visit the largest number of users possible to make the most of this investment.

#5. Increases the impact on RRSS.

Web positioning creates synergies with social mediabecause, the links that are shared on the networks make use of the titles and descriptions that you will have optimised as part of your SEO strategy.

#6. Build trust and credibility

When your website appears among the first search results, users know that it is a site containing the information you are looking for and which has been approved by many users. In short, it gives them the confidence they need to convert.

#7. Measurable and optimisable

It is possible to evaluate the results of all techniques and factors that are involved in your SEO. To see which ones are giving the best results and correct the course if necessary.