FALSE CONSENSUS EFFECT BIAS IN ENTREPRENEURSHIP

Very dangerous when it comes to decision making about our product or about the path we should follow, this is the cognitive bias which pushes us to overestimate when other people agree with you.

And, it is that, listening to what customers say is not the same as understanding what they really want, as we well know in the startup world... so regardless of whether you get great reviews, kind words or accolades, stick to facts, actions and data to make decisions.