ENTREPRENEURS' BLIND SPOT BIASES

It is very common for us to go reacting on the basis of automatisms without stopping to understand that reality is not as we see it, but much more wide-ranging and complex. These primary automatisms prevent us from seeing our own prejudices.

How to combat it

Reflecting honestly on one's actions and decisions, she advises. In the beginning, It can be hard to face this exercise of awareness, but with a little training it will be easier and more rewarding.

Oddly enough, the fact that you consider that you do not have these biases, and that your judgement is in fact objective and clean is a bias in itself (although you are certainly able to detect them clearly in others).

It's not a question of whether you have them or not, it's about how you will be able to detect their appearance next time and therefore not be influenced by them.