PEGASUS STARTUPS
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Pegasos startups are start-ups that have achieved significant and sustainable growth over time, without the need for major financial backing from external investors. The term refers to companies that have achieved impressive success through sound financial and operational management and a well thought-out business strategy. Unlike startups that rely heavily on external funding for growth, Pegasus startups have often grown organically and achieved a leading position in their market through a well-conceived business strategy and careful management of their resources.
These companies often take a long-term view and focus on building long-lasting relationships with their customers and on building a strong and recognised brand in the market. They have been able to scale sustainably and often have a healthy profitability and efficient cost structure. Although Pegasus startups are less well known than startups that have achieved large external funding, they can be an attractive option for investors looking for startups with a proven track record of sustainable growth and profitability.
You are at startups (+) skips the financing rounds (+) avoiding significant dilution in the early stages. They can do this simply because they have staggering revenue figures and growth rates thanks to their product and business model (+), while keeping a small, well-paid team and their costs well under control. Dyn.com, Kickstarter and Calm are examples of pegasus.
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