RESUMEN:

La internacionalización es una estrategia clave para empresas en busca de crecimiento, ofreciendo acceso a nuevos mercados y la posibilidad de aumentar la base de clientes y la rentabilidad. Este proceso no solo diversifica riesgos y mejora la imagen de marca, sino que también potencia la eficiencia productiva mediante la optimización de costes y el aprovechamiento de economías de escala. Con la globalización y el avance digital, acceder a la información y analizar mercados extranjeros se ha vuelto más sencillo, abriendo puertas a oportunidades globales para las empresas.

Tomar la decisión de internacionalizar implica considerar aspectos estratégicos, financieros y culturales, adaptando el modelo de negocio a las necesidades de cada mercado objetivo. Este paso hacia la expansión global no solo se centra en exportar, sino que también incluye una serie de movimientos estratégicos que buscan posicionar a la empresa en el liderazgo mundial. Las empresas que logran internacionalizarse tienden a ser más competitivas y productivas, lo que se traduce en un mayor crecimiento y capacidad para atraer talento cualificado.

SOME REASONS TO INTERNATIONALISE

1. Increase the independence of local market business cycles.
2. Accessing a wider market.
3. Improve the image.
4. Get more cost-effectiveness.
5. Increase the production capacity.
6. Diversify commercial and procurement risks.
7. Cut costs increasing production efficiency.

In any case, being an internationalised company is a key tool for competitiveness. Often, internationalisation is often a result of competition forcing us because we are not able to increase market share or to take advantage of opportunities offered by globalisation and the ease of use of the internet. At other times, it is the investors and funds that finance us that force us to go abroad as a necessary condition to obtain their financing.

ADVANTAGES OF INTERNATIONALISATION:

• Diversifying risks, increasing markets, increasing the portfolio of customers.
• It can be a source of comparative advantage over my competitors.
• You can improve competitiveness of the product you offer, by entering more demanding markets.
• You can acceleration in your company's innovation process.
• The increase in sales provides you with more resources to invest in R&D.
• Improvement of brand image in the market.

With the rise of the Internet, the internationalisation process has become simpler for companiesThe information needed to develop an appropriate strategy is more accessible.

BENEFITS OF INTERNATIONALISATION

Companies that go abroad are generally, and because of all that it entails, more competitive companies (+). They tend to have higher productivity rates and higher turnover. All of this means that more qualified profiles are needed and, normally, better paid. The diversification implied by internationalisation makes them less sensitive to external factors on a global basis and able to withstand more significant changes (such as economic crises). Companies that venture into internationalisation, in addition, have greater potential for growth. Finally, these companies can take advantage of economies of scale.

But far from the quick judgement of thinking that the internationalisation of a company is nothing more than exporting products or services to new markets, we find ourselves with a series of essential strategic moves that, if done with all the professionalism required and with the best team, can lead us to world leadership. In order to undertake the internationalisation of a company, it is therefore necessary to take the following steps, strategic decisions that come after the analysis of our own offer.

To find out if it makes sense in the country where we are going to land or if we can adapt it to the new market:

• From studying our financial provisionThe resources are being used to make sure that we have the necessary resources available.
• From commitment of our team to carry out the internationalisation process.
• From the understanding of the existing cultural differenceswhich is a fundamental axis for making this type of decision.
• If you have a experienced human resources department at the international level.

INTERNATIONALISATION TO BOOST YOUR COMPETITIVENESS:

• FIRST OF ALL

internationalisation can promote a cost reduction. The company can find cheaper supplies in international markets. Or it can relocate part of its production process to locations with better cost conditions (first and foremost labour costs; this has been the key reason for the relocation of many industrial companies in recent decades, which moved their production to China, Morocco and other developing countries).

• SECONDLY

The increase in production volume that exporting represents can enable your company to exploiting economies of scaleproducing at lower unit costs.

For example:

By producing a larger volume of goods, and thus needing a larger volume of inputs, the company has greater bargaining power to obtain better prices from its suppliers. Producing in large series can allow the introduction of technology and machinery that would not be profitable in small production series.

• IN THIRD PLACE

internationalisation involves submit to the discipline of international marketsThis provides incentives for efficiency improvements. You no longer have to compete only with companies in your own country, but with companies all over the world. This forces your company to look for improvements in its operation, to innovate in its management procedures, to look for cheaper inputs. It is not the same to compete at a national level as it is to compete with companies from all over the world. The pressure to innovate, to be more competitive, to improve organisation and management, is much greater.

• IN FOURTH PLACE

This is an issue that is perhaps not sufficiently taken into account internationalisation is a way to learn from companies in other countries. On the one hand, from the customers or suppliers themselves. The company that goes out to international markets has the opportunity to learn how companies in very different parts of the world work, and can draw useful lessons from this knowledge.

Reasons to internationalise a company

In this case, ChatGPT can help the entrepreneur to delve deeper into each of these reasons and determine which ones are most relevant to their particular business.

For example, if John is interested in improving his brand image and increasing his profitability through internationalisation, he can ask ChatGPT specific questions such as: "What marketing strategies are effective to improve brand image in new international markets?" and "How can I establish a competitive pricing structure to increase profitability in foreign markets?

ChatGPT can provide relevant information on these specific questions and help Juan to make informed decisions on how to address these key aspects of his internationalisation plan. In addition, ChatGPT can help John to consider other reasons for internationalisation, such as risk diversification and improving production efficiency, and provide relevant information to support these decisions.

In short, ChatGPT can help the entrepreneur to delve deeper into the reasons to internationalise and provide relevant information to address each of these reasons.

By asking specific and detailed questions, the entrepreneur can obtain accurate and relevant answers that complement his or her own knowledge and analysis, which in turn will enable him or her to develop a comprehensive and effective internationalisation plan.