CASE STUDY ACCELERATING ENTREPRENEURSHIP THROUGH AN OPEN INNOVATION PROCESS WITH A CORPORATION

Name of entrepreneur: Juan Pérez

Startup name: TechSolutions

• PHASE 1. UNDERSTANDING CORPORATIONS:

Juan Pérez, founder of TechSolutions, is an entrepreneur dedicated to the development of innovative technological solutions for the logistics sector. He wants to accelerate the growth of his company and take advantage of opportunities to collaborate with corporations.

During this phase, Juan conducts extensive research on how corporations work and the benefits of collaborating with them. He understands that working with corporations can provide access to resources, expertise and increased visibility in the market. He also identifies key criteria for selecting the right corporation that can complement his startup's strengths.

• PHASE 2. GETTING CLOSER TO CORPORATIONS:

Juan prepares to present his proposal to relevant corporations in the logistics sector. He delivers a persuasive pitch that highlights TechSolutions' innovative solutions and how they can benefit corporations. He recognises the differences between selling to a customer and selling to an investor, tailoring his approach and message accordingly.

After researching and analysing different corporations, Juan identifies a leading company in the logistics sector that could benefit from his startup's technology. He carefully plans his approach, establishing contacts with key executives and making sure to address common barriers that may arise during the sales process.

• PHASE 3. COLLABORATING WITH CORPORATIONS:

After several successful meetings and presentations, Juan succeeds in establishing a partnership with the corporation. Both parties agree on the terms and conditions of the relationship, including the commitments and responsibilities of each party.

During the collaboration, TechSolutions works closely with the corporation to develop customised solutions that address the specific challenges of the logistics sector. The startup demonstrates its ability to innovate and adapt quickly to the corporation's changing needs.

Through this collaboration, TechSolutions gains access to additional resources, industry knowledge and increased market visibility. The corporation benefits from the startup's innovative technology solutions, which improve its operational efficiency and give it a competitive advantage in the market.

In short, Juan Perez succeeds in accelerating TechSolutions' growth by going through all phases of an open innovation process with a corporation. He seizes opportunities for collaboration, builds a strong relationship and creates customised solutions that benefit both his startup and the corporation.

IN EACH OF THE PHASES OF AN OPEN INNOVATION PROCESS, THE ARTIFICIAL INTELLIGENCE (SEE+ TIP) CAN PROVIDE ASSISTANCE AND SUPPORT IN DIFFERENT ASPECTS:

• PHASE 1. UNDERSTANDING CORPORATIONS:

  • Artificial intelligence can provide detailed information on the functioning of corporations, their organisational structures, decision-making processes and criteria for selecting partnerships.
  • It can offer practical examples of successful cases of collaboration between startups and corporations, providing inspiration and insights to guide the research of entrepreneurs like Juan Pérez.

• PHASE 2. GETTING CLOSER TO CORPORATIONS:

  • You can help Juan refine his presentation pitch, providing suggestions on how to effectively communicate his startup's strengths and value propositions.
  • He can provide insight into the key differences between selling to customers and selling to investors, which helps Juan tailor his approach and message to capture the interest of corporations.
  • It can provide guidance on how to research and select suitable corporations to collaborate with, providing advice on how to identify those that have needs and objectives aligned with the startup's value proposition.

• PHASE 3. COLLABORATING WITH CORPORATIONS:

  • In this phase, artificial intelligence can provide insights into the different types of relationships and collaborations between startups and corporations, providing examples and best practices to guide Juan in defining the terms and conditions of the collaboration.
  • He can help Juan understand his startup's role and responsibilities during the relationship with the corporation, providing recommendations on how to maximise the value and impact of the collaboration.
  • Artificial intelligence can offer advice on how to maintain effective communication and ensure the long-term success of the relationship with the corporation, including the measurement of key performance indicators (KPIs) (see+ TIP) and objectives and key results (OKR) (see+ TIP) to assess the progress and results of the collaboration.

In short, artificial intelligence can provide information, guidance and practical recommendations at every stage of the open innovation process, helping entrepreneurs to better understand the corporate environment, refine their presentation approach, identify opportunities for collaboration and establish successful relationships with corporations.