BRAINSTORMING

Accelerate your business with these expert tips on "Brainstorming. Brainstorming. Analyse and discover this TIP!

What is brainstorming?

Brainstorming is a group brainstorming technique that aims to produce as many solutions to a problem as possible in a creative and non-critical environment. The idea is that all participants contribute their ideas without judging or criticising them, which encourages creativity and originality in the generation of ideas. During the brainstorming session, a problem or situation to be solved is set, and all participants are encouraged to contribute ideas without restrictions. All ideas are written down on a whiteboard or in a document for further consideration. Once enough ideas have been generated, the best ones are selected and refined to create an effective solution. Brainstorming is a tool widely used in the creation of new companies and in the resolution of business problems, as it allows teams to generate creative and original solutions.

Tips for an entrepreneur on how to apply brainstorming properly

Here are some tips that an entrepreneur can follow to apply brainstorming well:

1. Set a clear objective: Before starting a brainstorming session, it is important to set a clear and specific goal. This way, all participants will be on the same page and focused on the task at hand.
2. Establish ground rules: set ground rules for the brainstorming session. For example, make sure that all participants feel comfortable to share their ideas without fear of criticism. Also make sure that all ideas are heard without interruption.
3. Bring a diverse group together: bring together a diverse group of people with different skills and backgrounds. This increases the chances of generating a wide range of ideas and perspectives.
4. Establish a time frame: set a specific time frame for the brainstorming session. This can help keep participants focused and productive.
5. Avoid criticism: In a brainstorming session, it is important to avoid critiquing and evaluating ideas until the process is complete. Instead, all ideas should be recorded and then analysed once the brainstorming session is over.
6. Use lateral thinking techniques: use lateral thinking techniques to stimulate creativity and idea generation. For example, you can ask provocative questions or use analogies and metaphors to explore different perspectives.
7. Record all ideas: Record all the ideas generated during the brainstorming session. Write down everything from the most obvious to the most creative and out-of-the-box ideas. Even the craziest ideas can be useful later on.
8. Select and evaluate ideas: Once all the ideas have been registered, select the ones that seem most promising and assess their feasibility. Determine whether each idea is feasible and viable for the business, and select the best ones to move forward.

By following these tips, an entrepreneur can successfully apply brainstorming and generate a wide range of useful ideas for his or her business.

Benefits of brainstorming in business creation

Brainstorming is a creativity technique that can be very beneficial in business creation, as it allows entrepreneurs to generate a large number of ideas in a short period of time. Some of the specific benefits of brainstorming in business creation are:

1. Encourages creativity: brainstorming is a technique that seeks to stimulate creativity and imagination, which can lead to innovative and unusual ideas.
2. It accelerates the idea generation process: By allowing multiple people to contribute ideas, brainstorming can speed up the idea generation process and help identify business opportunities.
3. It helps to identify problems and opportunities: Through brainstorming, entrepreneurs can identify problems and opportunities in the market and in their industry.
4. It promotes participation and commitment: brainstorming can promote the participation and engagement of the whole team in the creation of the enterprise and in decision-making.
5. It encourages collaboration and teamwork: brainstorming is a collaborative technique that can foster teamwork and collaboration among team members.
6. Improve the quality of ideas: By encouraging the generation of a large number of ideas, brainstorming can also improve the quality of ideas by allowing less promising ideas to be discarded and the most viable ones to be focused on.

In short, brainstorming can be a very valuable tool in business creation, as it allows entrepreneurs to generate a wealth of ideas and foster creativity, collaboration and team commitment. It is a method of working in groups aimed at the generation of many innovative, problem-solving ideas, that to come up with new products or business models (+).

HAS GREAT VIRTUES:

1. Encourages teamwork.
2. Stimulates innovation.
3. Increases motivation and productivity.
4. It facilitates communication.
5. It boosts creative thinking.  

What aspects should be taken into account when setting up a brainstorming action?

PREPARATION

BASIC RULES:

• Define the objectives to be achieved with the session.
• Select the coordinator: must be a leader with a great capacity for dynamisation.
• No a priori critical assessments.
• Free thinking that opens doors to the impossible.
• Generate lots of ideas.
• Fostering the multiplier effect: the ideas of some stimulate new ideas in others.

Key figures in the brainstorming session:

• Moderator. This is the person in charge of leading the session. It is both moderator and facilitator.
• Secretary. Take note of the ideas, solves needs that may arise and may or may not be an additional participant.
• Participants. They must be people who are enthusiastic and involved in the problem to be elucidated. As for the number of participants, there is no set number and it will depend on the topic to be discussed. A excessive group can hinder the normal flow of ideas and the very small groups can translate into a shortage of ideas. ¡It is normal to determine which is the most common group size in your working environment and which is the most appropriate!

Choice of space

Space is a decisive element in the sessions of Brainstorming.

LET'S LOOK AT WHAT BRAINSTORMING MEETING ROOMS SHOULD LOOK LIKE:

1. Breadth. It contributes to greater fluency and creativity.
2. The furniture comfortable. The sessions are usually long and the participants must be at ease. 
3. Various media to record ideas: blackboard, computer or notebooks.
4. Good willingness de participantsone in front of the other, in order to facilitate communication and the generation of ideas.
5. Hydration with water and drinks high in sugar and caffeine, this way, the neurons are kept awake!

What the sessions should be like:

There is no doubt that at the ideation stage its use is more than appropriate.

IN THIS REGARD, THERE ARE SOME TIPS RELATED TO BRAINSTORMING MEETINGS:

• Sessions should be relaxed and fun without losing sight of the insight. 
• Motivational posters or serving food and drinks can be interesting.
• Avoiding judgements on the contributions of others.
• Do not overlap conversations.
• Assign a number to each idea.
• Graphing and making ideas tangible.
• Do not lose sight of the question for which we want to provide a solution.

It is a technique to stimulate creativity which, contrary to popular belief, is not based on chaotic chatter but is a structured technique. This does not mean that they cannot be fun!!!!

Let's look at what the sessions should look like

There is no doubt that in the ideation phase where its use is more than appropriate!

IN THIS REGARD, SOME TIPS RELATED TO BRAINSTORMING MEETINGS CAN BE GIVEN:

• Sessions should be relaxed and fun without losing sight of the insight. 
• Put up motivational posters.
• Serving food and drinks can be interesting.
• Do not interrupt others when they are speaking.
• Number each idea.
• Graphing and materialising ideas.
• Do not lose sight of the problem for which we are seeking a solution.