Information search for internationalisation

INFORMATION SEARCH FOR INTERNATIONALISATION

Accelerate your business with these expert tips on "Finding information for internationalisation". Analyse and discover this TIP!

The best way to find information about markets in different countries is to type the following into the Google search bar

doing business +(name - Country)

Sector-specific market studies

This information will serve, in a first phase, to identify the priority markets and to have a basic knowledge of the market for the company's product in these markets:

  • What the supply is like (local and from competitors in other countries).
  • Demand (the characteristics of consumers).
  • The most commonly used marketing channels.
  • What are the most important fairs.
  • The technical and administrative barriers that may be encountered.
  • The technical, labelling, etc. requirements that the product must meet in order to be marketed.

Recommended magazines and newsletters to keep you up to date

Santander Trade. A demo that allows entrepreneurs to test different markets to see what they face in them, learning about their possibilities, new suppliers and customers. To reduce the main problem in taking the step towards internationalisation, reducing distrust or lack of knowledge of the market.

If a company wants to go international, it can search for information on markets in different countries using various sources.

THE FOLLOWING ARE SOME SUGGESTIONS AND RESOURCES THAT CAN HELP THE COMPANY BROADEN ITS KNOWLEDGE OF INTERNATIONAL MARKETS:

  1. Use the Google search bar to search for information on markets in different countries. Type "doing business +(name - Country)" in the search bar to get information about markets and business opportunities in the country you are interested in.
  2. Seek information about the culture of the country you are interested in. A country's culture can have a significant impact on business practices and customer expectations. You can find information about a country's culture by using the "+" symbol and the word "here" in Google.
  3. Look for country-specific reports and guides. You can find detailed information on markets in different countries using reports and guides published by governmental and private organisations.
  4. Use the DHL website for international trade and international shipping information.
  5. Use SimilarWeb to study competing companies. SimilarWeb provides information on website traffic, search rankings and traffic sources to help companies identify their competitors.
  6. Conduct market research on specific sectors. Market research can help companies identify priority markets and understand the markets for the company's products in those markets. Market research can include information on supply, demand, marketing channels, trade fairs, technical and administrative barriers, and technical and labelling requirements.
  7. Check out recommended magazines and newsletters to stay up to date on international markets. Some of these publications include Santander Trade, TARIC, ICEX, International Chamber of Commerce, INCOTERMS, Tax Agency, European Union, Food and Drug Administration, CITES, World Trade Organization, Chambers of Commerce, World Bank, International Monetary Fund and International Trade Organization.
  8. Search for information on key agencies in Spain and the information they provide. Key agencies can provide valuable information on international markets and business opportunities.

How to use Inteligencia Artificial (IA) to search for information to internationalise?

YOU CAN USE CHATGPT TO SEARCH FOR INFORMATION ON INTERNATIONALISATION AS FOLLOWS:

  1. Ask a clear question about internationalisation in the chat box. For example: "What are the main factors to consider when internationalising a company?
  2. ChatGPT will provide a response based on its prior knowledge and ability to process natural language. The response may include general information on key factors that companies need to consider when going international, such as the culture and values of the target market, trade regulations and standards, labelling and packaging requirements, taxes and tariff barriers, among others.
  3. For more detailed information on a specific topic related to internationalisation, you can ask ChatGPT more specific questions, such as "What are INCOTERMS and how can they help companies to internationalise?"
  4. ChatGPT can also help you find useful resources and tools for internationalisation, such as foreign trade websites, export guides, market reports and specialised publications.

Remember that ChatGPT is an automated tool that provides general information and cannot replace the knowledge and experience of international business experts. Therefore, it is always important to seek professional advice and conduct thorough research before making important decisions about the internationalisation of your company.

TO SEARCH CHATGPT FOR INFORMATION ON THE SELECTED COUNTRIES TO INTERNATIONALISE YOUR COMPANY, YOU CAN FOLLOW THESE STEPS:
  1. Log in to ChatGPT chat.
  2. Ask a clear and specific question about the country you are interested in. For example: "What are the trade regulations in India?" or "What are the main challenges for doing business in Brazil?
  3. Wait for ChatGPT to provide you with a response based on your prior knowledge and ability to process natural language. The response may include general information about business regulations, challenges, opportunities and resources available in the country you are interested in.
  4. If you want more information on a specific country-related topic, you can ask ChatGPT more specific questions, such as "What are the import taxes in Colombia?" or "How do labour costs compare in China and the United States?
  5. In addition to using ChatGPT, it is important to conduct more detailed research and seek information from reliable sources, such as government websites, specialised publications and business organisations, to gain a more complete understanding of the target markets.

Remember that the information provided by ChatGPT is a general guide and cannot replace the knowledge and experience of international business experts. It is always important to seek professional advice and conduct thorough research before making important decisions about the internationalisation of your company.

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CASE STUDY

The company "Tech Solutions" is a software company that develops technology solutions for companies of all types. The company has been selected to participate in an acceleration programme for startups, which provides mentoring and training to help companies grow and expand.

After a successful acceleration programme, Tech Solutions has decided to internationalise and expand into new markets abroad. The company has identified Latin America as a potential market and is now seeking information on how to enter these markets and what factors to consider in doing so.

TO SEARCH FOR INFORMATION, THE COMPANY FOLLOWS THE FOLLOWING STEPS:
  1. Use the Google search bar to find information on markets in Latin America. Type in "doing business + (country name)" and "export to Latin America" to get information about markets and business opportunities in the countries you are interested in.
  2. Search for information on Latin American culture and business practices. Use the "+" symbol and the word "here" in Google to find useful information about culture and business practices in Latin America.
  3. Conducts market research on specific sectors in Latin America. They study supply, demand, marketing channels, technical and labelling requirements to ensure that your product is compatible with the target market.
  4. Consult recommended magazines and newsletters to stay up to date on international markets, such as Santander Trade and Cámara Internacional del Comercio, for information on trade opportunities and trade regulations in Latin America.
  5. Use ChatGPT to ask specific questions about markets in Latin America and get additional information on technical requirements and trade regulations.

By following these steps, Tech Solutions has been able to gain valuable information about the markets in Latin America and has begun to prepare to enter those markets. The company has identified key opportunities and challenges and is working to develop a sound strategy to enter target markets.

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Picture of Jaime Cavero

Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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