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The your company's business model is the way in which you create value and deliver it to the customer. A business model creates value when it is able to meeting customers' needs and desires efficiently, improving their experiences, solving their problems and making a positive difference to their lives. This is achieved through a combination of factorsThe company's business model is based on a number of factors, such as innovation, efficiency, scalability, profitability, customer satisfaction, among others. The entrepreneur's goal is identifying opportunities in the market, developing a value proposition (+) attractive to customers and creating a sound strategy to deliver that value effectively and profitably.

The business model is like the heart of any entrepreneurial enterprise; it is the mechanism through which the company creates, delivers and captures value.

Let us see how these aspects are articulated to create value in different dimensions:

Creating Value

Identification of Needs: The first step is to identify a need in the market that is not being effectively addressed. This can be done through market research, interviews with potential customers and trend analysis.

Innovation: Create a product, service or solution that addresses that need in a new or more effective way. The innovation may be in the product itself, in how it is delivered, or in how it is marketed.

Quality and Efficiency: The company must ensure that the products or services offered are of high quality and delivered efficiently.

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• Deliver Value
  • Distribution Channels: Choosing the right channel to reach customers is vital. It can be online, through physical shops, associations, etc.
  • Customer Relationship: Interaction with customers before, during and after the sale contributes significantly to perceived value.
  • Unique Value Proposition: This includes everything that makes your offer attractive to customers: quality, price, after-sales service, branding, etc.
• Capture Value
  • Profitability: Once value is created and delivered, the company must capture it in the form of revenues and, ultimately, profits.
  • Scalability: For a business model to be sustainable in the long term, it must be scalable. This means that it must have the capacity to handle an increasing volume of business without a proportional increase in costs.
  • Sustainability: In addition to being profitable and scalable, the business model must be sustainable over time, able to adapt to changes in the market environment and withstand competitive threats.
• Cross-cutting factors
  • Flexibility: The business model must be flexible to adapt to changes in the market or in customer behaviour.
  • Data Analysis: Use data to better understand customers and refine the value proposition.
  • Customer SatisfactionA satisfied customer is not only more likely to make a repeat purchase, but can also become a brand ambassador, providing incalculable value.

In short, the business model of a successful entrepreneur focuses on creating a balance between all these variables to create, deliver and capture value in a sustainable way. Each component feeds off the other, and the success in one area usually leads to improvements in others.

Here is a practical example that illustrates how a healthy food start-up creates, delivers and captures value:

"HealthyHabits A company that offers subscription boxes of healthy, balanced, ready-to-eat meals.

Creating Value

• Identification of Needs: After researching the market, the founders of HealthyHabits identify that there is a growing demand for healthy food options, especially among busy professionals who do not have time to cook.
• Innovation: They develop a solution that offers healthy and balanced meals, which are delivered to the customer's door. The meals are prepared by chefs and nutritionists to ensure quality and taste.
• Quality and Efficiency: They use high quality, organic ingredients. The production system is highly efficient, minimising food waste.

Deliver Value

• Distribution Channels: They use an easy-to-use website and mobile app where customers can subscribe, customise their menus and track their deliveries.
• Customer Relationship: They offer exceptional customer service, with live chat on their platform and a support team always ready to solve problems.
• Unique Value Proposition: The convenience of having healthy meals delivered to the door, menu customisation, and a focus on sustainability and food ethics.

Capture Value

• Profitability: Thanks to a subscription system, HealthyHabits guarantees a steady flow of revenue. In addition, they offer one-time purchase options for those who want to try the service.
• Scalability: They start in one city and then expand nationally. Their business model can be easily replicated in new locations.
• Sustainability: They offer a recycling programme for the packaging of their products, and their low-waste business model makes them an attractive option for environmentally conscious consumers.

In a nutshell, HealthyHabits identified a need in the marketplacecreated a innovative and high quality solution, the delivered effectively and efficiently to its customersand found ways to capturing value through sustainable revenue and growth. All of this, while maintaining the customer satisfaction at the heart of its business model.

Cadena de valor en Emprendimiento Sostenible

La captura de valor, esencial para la viabilidad económica de una empresa, se manifiesta como la porción del valor generado que la organización se apropia. Este proceso se materializa en la discrepancia entre el precio obtenido por la venta de productos/servicios y los costos de producción. De esta manera, la empresa no solo se vuelve económicamente viable, sino que también asegura su continuidad a largo plazo. En el entramado empresarial, la cadena de valor es la esencia misma de la viabilidad económica. Desde la perspectiva clásica, esta cadena se construye a partir de las relaciones comerciales, donde los ingresos por ventas superan los costos de producción, asegurando así la supervivencia a largo plazo de la empresa. Pero, ¿cómo evoluciona este concepto en el marco de emprendimientos sostenibles?

En este recorrido, nos adentraremos en una visión más holística de la cadena de valor, reconociendo que la empresa no solo recibe valor a través de transacciones comerciales, sino también de su interacción con el entorno. Esta relación recíproca implica que la empresa, además de contribuir al crecimiento económico, está inmersa en un tejido social, legal, democrático y tecnológico del cual obtiene beneficios tangibles.

En este contexto, surge la necesidad de una responsabilidad social empresarial, donde la empresa, como beneficiaria de su entorno, retribuye a la sociedad. Exploraremos cómo estas dinámicas se entrelazan, formando una cadena de valor que va más allá de lo meramente comercial, construyendo cimientos sólidos para emprendimientos sostenibles y socialmente responsables.

La perspectiva clásica, visualiza la captura de valor como el fruto de las relaciones comerciales con los clientes. Los ingresos derivados de la producción y comercialización constituyen el sustento económico de la empresa, dependiendo su estabilidad de la capacidad para retener clientes existentes y atraer nuevos. La obtención de ingresos superiores a los costos es crucial para generar un margen de beneficio que contribuya al valor empresarial.

Sin embargo, esta perspectiva comercial se revela insuficiente en el contexto del emprendimiento sostenible. La empresa no solo obtiene valor a través de transacciones comerciales; también lo recibe por su interacción con el entorno, justificando así la adopción de responsabilidad social. Esta relación mutua entre la empresa y su entorno genera impactos positivos y negativos en ambas direcciones. La empresa se beneficia del entorno educativo, legal, democrático, económico y tecnológico, mientras que, a su vez, debe retribuir parte de sus beneficios a la sociedad, asumiendo una responsabilidad social específica. Este vínculo simbiótico con el entorno no solo define el contexto de operación de la empresa, sino que también establece las bases para un emprendimiento sostenible y socialmente responsable.

¡Acompáñanos en este viaje hacia una comprensión más completa de la cadena de valor empresarial!

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