CROWDFUNDING OF PRE-SALES OR REWARDS

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Pre-sales crowdfunding is a a crowdfunding model used to raise funds for a particular project or product through the pre-sale of that project or product. This model is based on the idea that a group of people are willing to finance a project or product they are interested in, in exchange for receiving a version of it before it is launched on the market. In pre-sale crowdfunding, the creator of the project or product sets a funding target and offers different pre-sale options, which include different benefits or incentives for backers. These incentives can range from discounts on the price of the product to special editions, exclusive access to additional content, among others.

The backers of the project or product make an advance purchase of the product through a crowdfunding platform, which establishes different deadlines for the delivery of the product and specifies the conditions of the pre-sale. Once the set funding target is reached, the project or product is implemented and the pre-sales are delivered to the backers. Pre-sales crowdfunding is an effective way of financing projects and products, as it allows creators to obtain the necessary funds to carry out their idea, without having to resort to loans or external investors. In addition, this model also allows backers to be part of the process of creating a product or project they are interested in, and to receive exclusive benefits in exchange for their support.

However, it is important to note that pre-sale crowdfunding involves risk for backers, as there is no guarantee that the project or product will be completed or delivered on time. For this reason, it is important to research the project or product carefully before making an advance purchase and choose reliable and recognised crowdfunding platforms.

Reward Crowdfunding

In the case of the crowdfunding As a reward scheme, the entrepreneur can publish the detailed project of his good or service on the Internet to spread it among the crowd and check the interest it arouses among potential customers, even before it is manufactured. Thus, crowdfunding is used to confirm that there are customers interested in the product the company wants to market, who may pay upfront to be the first to have it.

How to validate hypotheses with pre-sales crowdfunding?

Pre-sales crowdfunding is an excellent way to validate hypotheses, as it allows entrepreneurs to get feedback and validation of their idea, while at the same time raising funds to finance their project or product. Here are some steps to validate hypotheses with pre-sales crowdfunding:

1. Identify your hypothesis: Before launching a pre-sales crowdfunding campaign, you must have a clear hypothesis about your idea, product or project. This implies having a solid understanding of your objectives, your target audience, your competitors and the needs of your market.
2. Design your pre-sales crowdfunding campaign: Once you have a clear hypothesis, you need to design your pre-sales crowdfunding campaign. This includes setting a funding goal, determining rewards for your backers, developing a marketing strategy and defining a launch schedule.
3. Launch your pre-sales crowdfunding campaign: Once you have designed your campaign, you need to launch it and start promoting it. It is important to use different marketing channels to attract the attention of your audience, including social media, email, online advertising, among others.
4. Analyse the results: During the pre-sale crowdfunding campaign period, you should analyse the results on a regular basis to understand how your strategy is working and whether your objectives are being met. It is important to keep an eye on key metrics such as the number of backers, the amount raised, the conversion rate and the level of participation.
5. Make adjustments and improvements: Based on the results of your analysis, you should make adjustments and improvements to your pre-sale crowdfunding strategy. This may involve changing the way you are promoting yourself, improving the rewards for your backers, or adjusting the funding goal.
6. Evaluate the final results: Once the pre-sales crowdfunding campaign is over, you should evaluate the final results and compare them with your initial goals. This will allow you to understand if your hypothesis has been validated and if you have enough resources to move forward with your project or product.

In short, pre-sales crowdfunding is an excellent tool to validate hypotheses and get feedback on your idea, product or project. To achieve this, you must clearly identify your hypothesis, design your crowdfunding campaign, launch it and analyse the results. With this information, you will be able to make adjustments and improvements to enhance your strategy and evaluate the final results.