Accelerate your business with these expert tips on the Elevator Pitch - take a look and discover this TIP!

The elevator Pitch is a speech where we can present a project or venture. In order to persuade to any potential customer or investor, but all in the time it takes for a lift ride. It is usually between 45 seconds and 1 minute.

The Elevator Pitch, Therefore, it is a summary of your business in less than a minute (the time you have in the course of a lift ride) with a clear, simple speech that engages the listener.

The concept was created around 1980 by Philip B. Crosby. It became popular in business education during the 1980s and 1990s. Today it is widely used in the corporate world as a strategic tool for new business. Even the Harvard Business School has discussed it extensively on its website  to help people create their elevator pitch and evaluate it.

Characteristics of an Elevator Pitch

  • Firstly, it must be clear and simple. No ideas that might be confusing for the viewer or receiver. The idea is follow a script easy to understand.
  • On the other hand, irrefutable. It is related to the previous work to be done before exhibiting. Try to respond first to the possible questions that may occur to the recipients of the message.
  • Thirdly, you must believe it. It is necessary to Passing on the passion and feeling with your words to convey them to the potential receiver.
  • And finally, arouses emotions. It is necessary to be capable of awakening emotions in the receiver. Try to avoid expectation, intrigue, surprise and passion.


  1. Practice with everyone. Take advantage of every moment to engage in a conversation with anyone: friends, family, strangers, etc. Limit yourself in time and you will see how you will improve your speech and you will see the results in the receiver's reaction.
  2. Make scripts. You have to do some work before the scripts. You should work on your scripts beforehand so that you can organise and internalise the different parts of your elevator pitch and be able to communicate in a more organised and clearer way.
  3. Practice in other channels. The best thing is that you can apply the elevator pitch technique to other channels: email, video, telephone, etc. Change channels and adapt your speech to them.
  4. Originality. You must be original, able to attract attention and evoke positive feelings in the recipient.

"The Elevator Pitch is not a sales-oriented commercial speech, it is our business card, which should contain the best image of our project".





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Jose Navarro

Activating creativity and innovation through gamification.
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