INTRAPRENEUR

Accelerate your business with these expert tips on "Intrapreneurship". Analyse and discover this TIP!

INTRAPRENEUR

An intrapreneur is a person who works in a company and acts as an entrepreneur, generating and developing new ideas, products, services or business models within the company itself. Unlike traditional entrepreneurs, intrapreneurs do not create new companies, but work within an existing organisation to generate innovation and growth. Intrapreneurs are often motivated and creative employees who see opportunities to improve or expand the company's business. Often, work in specific areas of the company and have an in-depth knowledge of processes and operations, enabling them to identify areas for improvement and innovation.

Some characteristics of an intrapreneur include:

1. Creativity: have the ability to generate new and innovative ideas.
2. Autonomy: are able to make decisions and lead initiatives without the need for constant supervision.
3. Resilience: are able to accept failure and learn from mistakes.
4. Results-oriented: are focused on achieving concrete and measurable objectives.
5. Critical thinking: are able to analyse and evaluate ideas and solutions critically and objectively.

Intrapreneurs are valuable to businesses because they can help drive growth and innovation, improve efficiency and productivity, and remain competitive in the marketplace. In short, an intrapreneur is a person who works in a company and acts as an entrepreneur, generating and developing new ideas, products, services or business models within the company itself. They are creative, autonomous, resilient, results-oriented and have critical thinking skills. They are valuable to companies because they can drive innovation and growth, improve efficiency and productivity, and remain competitive in the marketplace.

What is the What are the advantages for the entrepreneur to be an intrapreneur?

There are several advantages for entrepreneurs who act as intrapreneurs in a company.

SOME OF THEM ARE:

1. Access to resources: intrapreneurs have access to the resources of the company, such as financing, personnel, technology and other tools that may be necessary to develop their ideas.
2. Risk reduction: By working in an established company, intrapreneurs can reduce the risk associated with creating a new company from scratch.
3. Occupational safety: intrapreneurs do not have to worry about the risk of losing their job or their salary, as they work within an existing company.
4. Learning opportunities: intrapreneurs have the opportunity to learn from other employees in the company and to gain experience in different areas of the organisation.
5. Company support: intra-entrepreneurs can count on the support and guidance of the company, which can be particularly valuable in the validation and development of their ideas.
6. Potential for significant impact: By working within an existing company, intrapreneurs have the opportunity to make a significant impact on the company and the industry as a whole.

Intrapreneurs have access to company resources, reduce the risk associated with creating a new company from scratch, have job security, have learning opportunities, can count on the support of the company and have the potential to make a significant impact on the company and the industry as a whole.

What is the What are the advantages of an intrapreneur for the company?

Hiring an intrapreneur can be a great advantage for a company. Some of the advantages of having intrapreneurs are:

1. Generation of new ideas: intrapreneurs can bring new ideas, products, services and business models to the company, which can help keep the company competitive and constantly evolving.
2. Innovation: intrapreneurs can help the company innovate and adopt new technologies and processes to improve efficiency and productivity.
3. Increased profitability: intrapreneurs can develop ideas and projects that increase company revenues and improve profitability.
4. Motivation and commitment: intrapreneurs tend to be motivated and committed employees, which can create a positive work environment and improve performance and job satisfaction.
5. Identification of opportunities: intrapreneurs can identify business opportunities in new or under-exploited markets, which can expand the customer base and increase revenues.
6. Promotion of entrepreneurial culture: intrapreneurs can foster a culture of innovation and creativity in the company, which can attract other employees with similar skills and create a more dynamic and collaborative environment.

In short, hiring an intrapreneur can be beneficial for the company because they can bring new ideas, innovation, increase profitability, motivate and engage employees, identify business opportunities and foster a company culture of innovation and creativity.

success stories of intrapreneurs

There are several success stories of intrapreneurs who have generated innovation and growth within their companies. Here are some examples:

1. Gmail: Gmail is a free email service that was created by Paul Buchheit, a Google engineer who worked as an intrapreneur at Google. Buchheit worked on the development of Gmail as a side project while working on other Google projects. Gmail was launched in 2004 and quickly became a very popular service.
2. Sony PlayStation: Ken Kutaragi, a Sony employee, was the creator of the original PlayStation. Kutaragi worked on the project as an intrapreneur, convincing Sony's top management that it was a viable business opportunity. The PlayStation was launched in 1994 and became a huge success for Sony, becoming one of the most popular video game consoles of all time.
3. Adobe Acrobat: John Warnock, co-founder of Adobe, developed the Acrobat concept while working at the company. Instead of creating a new company, Warnock convinced Adobe's management to invest in the project. Acrobat was launched in 1993 and became an industry standard for the creation and distribution of PDF documents.
4. Post-it Notes: Spencer Silver, a chemist at 3M, developed an adhesive formula that was not strong enough for its intended use in the aerospace industry. However, a 3M colleague, Art Fry, came up with the idea of using the adhesive to mark pages in music books and create sticky notes. Fry worked on the development of sticky notes as an intrapreneur and launched the product in 1980. Sticky notes became a huge success for 3M and remain a popular product around the world.

In short, these success stories show how intrapreneurs can generate innovation and growth within their companies, often identifying business opportunities and developing new products or services that become industry successes. Is a worker who creates a new business within the company where he/she works. He is therefore an employee. This is a feature that differentiates him from other entrepreneurs. Another fundamental aspect is that his or her activity benefits the company he or she works for. He/she is usually a very creative person who on the one hand supports the values of the organisation but also contributes to generating them through his/her activity. By using the company's resources, the cost is very low: Product development, distribution channel, brand, financial capacity, advertising and promotion, etc.

Companies benefit greatly from the work of intrapreneurs and therefore reward their work and encourage their employees to become intrapreneurs. Such is the case of Ford, which receives 3000 initiatives per year from its employees. One of these initiatives was Ford's prototype for the conversion of air condensation into drinking water and the development of environmentally friendly cookers. WL Gore spends 10% of its employees' time developing innovative ideas. Google allocates 20% of its people's time to the same end: Google News, Gmail, Adsense and Google Now are products of this policy.

Intra-entrepreneur refers to the worker able to develop a new line of business or an innovation within a company, acquiring responsibility for the project but maintaining a salary. Companies need to find and empower such people within their workforces. They are capable of taking projects forward, giving them new responsibilities and letting them lead a specific line of business that will bring new benefits to the company. Intrapreneurial workers have to be rewardedThe main objective of the project is to promote the employee, not only with promotion or a specific position, but also with recognition both in terms of salary and within the organisation.

"The 40% of future entrepreneurship will come from intrapreneurs".

Access to the first business and coworking centre in the Canaries (see+), which gives you easy access to Europe, Africa and America with the help of more than 400 experts. With MentorAdvisor we provide you with direct contact with centres all over the world. (see +). The companies installed in our centre benefit from support services, specialist advice and training.