Long Tail Keywords

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What is a long tail keyword?

Long tail keywords are longer and more specific search phrases than common keywords, which tend to be more general and competitive. These more detailed and specific phrases are used to capture more qualified and targeted traffic in search engines. Some advantages of long tail keywords are: less competition, higher conversion probability and better traffic quality.

What is the advantage of using long tail keywords in an SEO strategy?

The main advantage of using long tail keywords in an SEO strategy is that they allow you to focus on more specific and detailed keywords that have less competition in search results. By using long tail keywords, you can improve the relevance of your content to a specific audience and increase the chances of your website appearing in the top search results. In addition, long tail keywords can also help drive higher quality traffic and increase conversion rates, as users searching for more specific terms have a clearer search intent.

How to find relevant long tail keywords for a website?

There are several ways to find relevant long tail keywords for a website. Here are some of them:

Analyse users' search intentions: is about understanding what people are searching for in relation to your website's topic or industry. From there, you can create content focused on those needs and use relevant long tail keywords.
Use keyword tools: There are free and paid tools that can help you identify relevant long tail keywords for your website. Among the most popular are Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, among others.
Observe the competition: you can analyse which keywords your competitors use to drive traffic to their website and find opportunities to use relevant and less competitive long tail keywords.
Analyse frequently asked questions: If your website has a FAQ section, you can review them to identify specific questions that users are asking and use those questions as a basis for creating relevant content and long tail keywords.
Use Google Suggest: When you search on Google, the search engine offers suggestions for related searches that can be used as long tail keywords.

It is important to keep in mind that long tail keywords must be relevant and related to the content of your website in order to have a positive impact on your SEO strategy.

Why is it important to optimise content for long tail keywords rather than just general keywords?

It is important to optimise content for long tail keywords rather than just general keywords because long tail keywords are more specific and detailed, which means they have less competition and are therefore easier to rank for in search engines. By targeting long tail keywords, you can also reach a more specific and targeted audience, which increases the likelihood that the traffic your website receives will be relevant and interested in what you have to offer. In addition, users who search for long tail keywords generally have a clearer and more specific search intent, which means they are more likely to convert into leads or even customers. In short, optimising content for long tail keywords can significantly improve a website's visibility, traffic and conversions.

What tools can be used to research and analyse long tail keywords?

There are several tools that can be used to research and analyse long tail keywords, among which we can mention:

Google Keyword Planner: It is a free tool that allows you to find keywords related to a topic and to know their monthly search volume, competition and cost per click (CPC).
Google Trends: It provides insight into search trends for a particular keyword or topic, which can help identify opportunities to use relevant long tail keywords.
SEMrush: It is a paid tool that allows a complete SEO analysis of a website, including the identification of relevant long tail keywords and their competition.
Ahrefs: This is another paid tool that allows you to perform keyword research and analyse keyword competition in search results.
Keyword Tool: This free tool allows you to find long tail keywords related to a keyword and to know their monthly search volume in various search engines.
Answer The Public: It is a free tool that allows you to generate long tail keyword ideas by displaying questions and searches related to a particular topic.
Ubersuggest: It is a free tool that allows you to find relevant long tail keywords and find out their monthly search volume, CPC and competition level.

One of the processes that entrepreneurs should be most concerned about when positioning their website on the Internet is the search for keywords.

The reasons are obvious

search engines use keywords to identify the user's intentions. In addition to this, other criteria such as profile, search history, geolocation etc.., but it is the keywords that define our visibility. When a user makes a query in a search engine, he does so by entering "his" keywords. But it does not use single words, as it did a decade ago, but whole sentences. This means that the users have learned to "refine" their searches, on the basis of a more specific need. The logical answer to these more sophisticated criteria are the so-called "Long Tail Keywords". This is why, inhe keyword research process should require the entrepreneur's full attention.

A widespread error is that of believe that users, in general, vThe same keywords that we use may be used. That's why SEO experts, have a lot of tools at their disposal to identify the most popular searches - these should be the ones we use!!! In order to fix concepts the keyword search aims to identify key words relevant in order to position the pages of a website in search engines. It is about generate visits (traffic) in the first instance and then conversions of various kinds according to the pre-established strategy (purchases, registrations, etc.).

What are long tail keywords?

The literal translation into English would be long tail keywords. In reality, it should have been called "key phrases", but, in any case, what is fundamental is that we are talking about a This aspect is of great importance when it comes to SEO and content management, as they contribute to improving the process of attracting traffic to our website. Indeed, Long Tail keywords offer the advantage over general keywords that facilitate the search process, since, allow for greater concreteness. Another advantage is that, reduce the scope for localisation of competitors.

LET'S LOOK AT AN EXAMPLE:

If we want to make a digital marketing plan. A good example of a Long Tail keyword is: "How to make a marketing plan in social media". Long Tails are usually counted from 3 or 4 words upwards. The Short tail keyword are more difficult to position, because they have more traffic and, perhaps, higher competition. On the other hand, long tail words are easier to rank for because they have fewer monthly searches. The keyword "marketing" has about 22,200 monthly searches in Spain compared to 700 searches for the Long Tail Keyword "social media marketing". Surely, most companies in your sector will want to position themselves for the same short tail words and you will also be interested in positioning yourself for them, however, I would not rule out the long tail ones because they respond to more specific searches and, therefore, of a more qualitative user. (See +).

PROCESS TO BE FOLLOWED:

When developing an SEO strategy, you should first choose the Short Tail and then the Long Tail derivatives. If you've just launched a blog, for example, and your domain authority (DA) is still low, I would recommend starting with the Long Tail ones because it will be easier for you to position yourself. In the end, the ideal, is to combine both keywords in order to find the right balance between the volume of visits (which will come from Short Tail Keywords) and qualitative traffic (from the Long Tail).

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