RESUMEN

La «International Readiness Assessment Tool» (IRAT) desarrollada por R. Etterson es esencial para evaluar la preparación de una empresa para la internacionalización, abarcando capacidades financieras, de producción, marketing, recursos humanos y gestión. Proporciona un puntaje que refleja la aptitud para entrar en mercados internacionales y señala áreas de mejora. Es crucial para las empresas seguir un proceso de autoevaluación detallado, identificando factores clave e implementando estrategias para potenciar su capacidad global. Herramientas como GlobalScan 3.0 y el Modelo CAGE ofrecen análisis adicionales, ayudando en la planificación estratégica para una expansión internacional exitosa.

Este enfoque integral, combinado con la autoevaluación y la adaptación estratégica, es fundamental para cualquier empresa que considere la expansión internacional. Al implementar el IRAT y otras herramientas complementarias, las empresas pueden obtener una comprensión profunda de su preparación para la internacionalización, identificando oportunidades y desafíos específicos para una expansión global exitosa.

IRAT

R. Etterson's tool for measuring internationalisation potential is called the International Readiness Assessment Tool (IRAT). It is a a tool designed to help companies assess their capacity and readiness to enter international markets. The IRAT assesses a variety of factors, including financial capacity, production capacity, marketing capacity, human resource capacity and management capacity.

The tool consists of a questionnaire with detailed questions on each of these areas. After completing the questionnaire, a total score is obtained that indicates the company's ability to internationalise. In addition, a detailed analysis of each area assessed is provided, allowing the company to identify strengths and weaknesses and develop a plan to improve its internationalisation capacity.

The IRAT is a useful tool for companies considering internationalisation, as it helps them to assess their current capacity and determine which areas need to be improved before entering international markets.

How can a company measure its internationalisation potential?

For an entrepreneur to apply R. Etterson's tool to measure the internationalisation potential of his company.

The following steps must be followed:

Identify the key factors:

The entrepreneur must identify the key factors that determine the internationalisation potential of his company, such as market demand, competition, production capacity, financial resources, etc. (see box).

Evaluate each factor:

Once the key factors have been identified, the entrepreneur must assess each of them to determine their degree of importance and their ability to affect the internationalisation potential of the company.

Assign scores (1 to 5 maximum potential):

After assessing each factor, the entrepreneur must assign scores to each factor based on its importance and its impact on the internationalisation potential of the company.

Add up the scores:

Once scores have been assigned to each factor, the entrepreneur must add them together to obtain a total score that reflects the internationalisation potential of the company.

Analyse the results:

With the total score obtained, the entrepreneur can analyse the results to determine whether the company has a high, medium or low internationalisation potential and to identify the key factors that need to be improved to increase the company's internationalisation potential. Compare your score with that of your peers in the accelerator programme.