BAIT AND HOOK MODEL, FIRST FOR FREE AND THEN PAY FOR IT
Accelerate your business with these expert tips on the "Bait and Hook Model, first free, then pay". Analyse and discover this TIP!
10 types of models
That is: I deliver the product free of charge and the customer pays for the complementary services, "the snack".
From the coffee machine that gives you free coffee capsules to get you hooked, but then you pay for them, to printers that make a margin on the sale of consumables.
And beyond that, we can talk about grassroots projects technology installation of which is a nominal charge, but the maintenance is by paying rigorously for guaranteeing a necessary service to the industry.
With these tips I hope you will have a much clearer understanding of the different monetisation models you can use in your business.
The best thing to do is to validate it with experiments, with real customers, to try various ways and analyse results, Which one can you sell more with?
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