PODCAST

A podcast is an audio piece (audios with still photo montages can also be considered podcasts) with a defined periodicity and a vocation of continuity that can be downloaded on the internet.

WHAT IS IT FOR?

Serves for those people who need to access content of interest to them without having to log on to a website to read an article or watch a video. Because of its format, the listener can listen to it anywhere and at any time of the day.

And for the Podcaster, you won't have to spend as much money as you would if you were creating videos. You also have the opportunity to bring text to life, bringing readers and potential customers of a business interested in your products or services even closer to you.

A podcast is a type of content, like a post or an ebook, but in a different format, with the following characteristics:

• It is a digital audio which can combine voice, music and sound effects.
• It usually occurs in mp3 or wab format.
• The podcast recordings are hosted on a website where they can be downloaded and often played live.
• It allows a rich content: news, tutorials and other didactic content, radio pieces, etc.
• Does not require a large investmentonly a basic digital recording system.

Some ideas for the use of podcasts in online marketing are as follows:

Try to make the podcast complementary (expand information) in relation to the text content, without limiting ourselves to repeating what we have already written in an article.
A format that is highly appreciated by the public is the response through a podcast to questions, suggestions or complaints from followers or customers.
Another good idea is to collaborate with experts on a given topic or influencers in a given sector.

When it comes to optimising the use of this format, it is advisable to follow a series of tips:

• Podcasts should always be published with a title and a description with the appropriate keywords, following SEO parameters, as currently search engines are not able to perform a proper audio search.
• At the strategic level, you should try to focus podcasts on branding (branded) and try to position ourselves as experts on a certain set of topics or in a certain sector.
• Although the creation of a podcast is quite simple, we must not neglect aspects such as the audio quality and, in some cases, the use of music and effects to make it more attractive.

Decisive steps to take before you start recording:

• Identify your ideal listener.
• Before launching a podcast you need to define, identify and get to know your target audience as precisely as possible possible.
• Organise a editorial calendar for your podcast.
• You need to define what value you will bring to those people and, specifically, what content you are going to share.

What are you going to talk about in your podcast?

• You will need to prepare a list of contents that capture the interest of your ideal listener
• Builds a solid structure for your podcast
• Apart from who presents the podcast, the structure consists of of an introduction, a development and a conclusion where we usually introduce a call to action to convert listeners into subscribers or buyers.

The frequency of your podcast

You can design a frequent podcast with several episodes a week or opt for something more relaxed, for example an episode every two weeks.
Once the listening habits of your audience have been consolidated, What you must not do under any circumstances is to fail your audience or miss an appointment with your listeners.

THE LAST STEP IN THE PROCESS OF PLANNING YOUR PODCAST IS TO DESIGN:

• The title of your podcast needs to be both attractive and descriptive. It is advisable to include one or more keywords related to your podcast. market niche because podcasts are also indexed in Google.
• The description of your podcast has to be the key point that convinces listeners to give you a chance. It is advisable to include basic information such as the format of the programme, your experience or the publication schedule.
• Finally, the COVER IMAGE or the cover of your podcast serves to capture the attention of potential listeners and should evoke both the style of the programme and the personality of the presenter.

Learn more about here some of the best apps to start recording your podcasts!