PURPOSE OF YOUR COMPANY.

THE "WHAT FOR" OF YOUR COMPANY

Accelerate your company with these tips "Purpose of your company. The "what for" of your company". Analyse and discover this TIP!

A business owner is becoming dissatisfied because his customers are not the ones he would like to reach. Customers do not understand the message of their product and this generates a lot of complaints and decreases sales. Why might this be happening? Normally, an entrepreneur starts a company thinking; how am I going to make money? Then he defines the product and then where and to whom he can sell it.

The problem is that entrepreneurs run a business "to make money - of course, and they are right! But most entrepreneurs do not understand that money is a result, not the end.

What is a purpose or a cause for!!!!

A successful company focuses its "what for" on the personal growth of the entrepreneur and also of its employees and/or customers. In this way, employees and customers will be in tune with this "what for". If the employees identify this message, they can be more effective because they work with a sense of meaning. Moreover, if the customers identify this message in the product, they will be happy and will differentiate it from other similar products.

Does your product or service support the growth of your customers? If not, you can still define it. This message must be very clear in all forms of communication, and the reader must be able to identify it easily. If you use the company for your personal growth, this growth is guaranteed. If the company closes down (I hope not), you have earned this growth which has nothing to do with money. This explains the supposed failure of entrepreneurs with many attempts who suddenly have tremendous success.

Their motivation was never money, it was something that goes beyond money, that is indestructible, something that doesn't change. Besides knowing exactly what you are working for, they connect what they do with their values, and values select your customers and your employees. Have you ever had the opportunity to start working in two different places? Why did you choose one and not the other? You felt you were a better fit for the one you chose, didn't you? This is selection by values.

On the other hand, if you open a business for money, and it closes down; what have you gained? Only the knowledge of how not to do that kind of business. What emotions are we talking about here, the ones that let you grow or take away your self-esteem? That doesn't motivate you to continue and find new opportunities that can work.

Let's imagine a company that makes glass containers for the kitchen. An entrepreneur sells it to make money and is dissatisfied because his employees work only for a salary. They work, but have no passion or motivation to improve the company. On top of that, the customers push for lower prices, so that they can earn more. The result is that it's all about money... If we don't get the results we want; what motivates us to keep going? Therein lies the problem... where does the motivation come from?

Another entrepreneur, on the other hand, knows why he makes glass containers for the kitchen, he wants to reduce plastic pollution on the planet and he makes his message very clear. Although the prices are higher than those of his competitors, everyone buys his products and is happy to be contributing to lowering pollution and even receives a higher quality product.

As his motivation is not based on direct profit from his products, it is to improve the world, even if he does not directly obtain the desired results for his company, including possible losses, his motivation continues to be to save the world. Companies are there to make money, this is crystal clear!!! To do this, we need a business plan (+) and, flow control. So far we haven't changed anything. But your motivation and the way you do your job is different, and because of that, the workers and customers you want come.

Let's get down to work! Define your "what for" and when you talk about your business, verbally or in writing, always make it clear. If you want to live with passion you need to find out what your purpose in life is. There is a lot of talk about passion. But passion alone is not enough. Passion is the fuel, it's what makes you jump out of bed wanting to eat the world. We need one more ingredient... purpose.

Everything we do has a purpose, the purpose is to achieve something. That is the purpose, if you don't have a good purpose you will run out of gas. The passion will be extinguished. It gets complicated when you realise that you can have many passions, but only one purpose.

How do you know which is which?

We will help you discover your purpose: you will create a list of your passions and we will eliminate the unnecessary. Your purpose is screaming within you to manifest!

The purpose of an enterprise is the fundamental reason for its existence, i.e. the reason for which it was created. This reason may vary according to the nature of the company and its objectives.

IN GENERAL, THE PURPOSE OF A COMPANY MAY INCLUDE ASPECTS SUCH AS:

1. Generate economic benefits: Most businesses seek to make a profit by selling products or services to their customers. These profits allow the business to grow, expand and generate employment.
2. Meeting market needs: A company can be created to meet a specific need in the market by offering innovative products or services that meet the demands of consumers.
3. Creating jobs and opportunities: Businesses also have a social impact by generating employment and professional development opportunities for people, contributing to the economic growth of a community or region.
4. Improving the quality of life: Some companies aim to improve people's quality of life through their products or services, for example by developing technologies that facilitate access to education, health or mobility.
5. Contribute to sustainable development: More and more companies are taking into account the environmental and social impact of their operations, seeking to contribute to sustainable development and the preservation of the environment.

A company's purpose is fundamental to guide its actions, set objectives and define its vision and values. In addition, a clear and well-defined purpose can be a differentiating factor in the marketplace and attract customers, employees and investors who share the same vision.

Why is the purpose of a company important?

The purpose of a company is important for several reasons, as it influences different aspects of the organisation and its functioning.

SOME OF THE REASONS WHY A COMPANY'S PURPOSE IS CRUCIAL INCLUDE:

1. Direction and focus: A clear purpose gives the company a specific direction and focus, allowing leaders and employees to work together to achieve common goals aligned with the organisation's raison d'être.
2. Motivation and inspiration: A well-defined purpose can motivate and inspire employees by enabling them to understand the impact and importance of their work in achieving the company's goals.
3. Decision-making: With a clear purpose, decisions in the company can be made more coherently and effectively, as they will be based on the organisation's objectives and core values.
4. Market differentiation: A strong and genuine purpose can help differentiate a company from its competitors, attracting customers who identify with the organisation's vision and values.
5. Attracting and retaining talent: People are increasingly looking to work for companies with meaningful purpose that aligns with their personal values. Having a clear and compelling purpose can help attract and retain talented and engaged employees.
6. Social and environmental responsibility: A purpose that takes into account the social and environmental impact of the company can contribute to sustainable development and to building a positive image in society.
7. Long-term sustainability: Businesses with a strong purpose aligned with the needs of society and the environment are more likely to be sustainable and successful in the long term, as they adapt and evolve in response to changes and challenges in the environment.

In short, a company's purpose is important because it provides direction, inspiration, coherence and differentiation, and contributes to talent attraction, social responsibility and long-term sustainability.

How can an entrepreneur define the purpose of his company?

AN ENTREPRENEUR CAN DEFINE THE PURPOSE OF HIS OR HER BUSINESS BY FOLLOWING THESE STEPS:

1. Identifying passion: The entrepreneur should start by reflecting on his or her interests and passions. The purpose of the business should be linked to something that he or she is passionate about and motivated by, as this will facilitate the dedication and effort needed to achieve success.
2. Recognise the needs of the market: It is essential to research the market to identify opportunities and unmet needs. The purpose of the business should be problem solving or to satisfy consumer demands.
3. Define the vision: The vision is a statement about the desired future of the company. The entrepreneur should consider what he wants his company to look like in the future and what impact he expects to have on society and the environment.
4. Establish core values: Values are principles and beliefs that guide actions and decisions in the company. The entrepreneur must identify the key values that he/she wants his/her company to represent and that are aligned with the defined purpose.
5. Draft a statement of purpose: With the information gathered, the entrepreneur should draft a clear and concise purpose statement describing the company's raison d'être and how it intends to make a positive impact on society and the environment.
6. Validate and refine the purpose: It is important to share the purpose statement with trusted people, such as mentors, colleagues or potential clients, to receive feedback and adjust it if necessary. In addition, the purpose may evolve over time and should be reviewed periodically to ensure that it remains relevant and meaningful.
7. Integrating purpose into business strategy and culture: Once the purpose has been defined, it is critical that it is embedded in the business strategy and organisational culture. This involves communicating it to employees and ensuring that decisions and actions are aligned with the stated purpose.

In summary, to define the purpose of his or her business, an entrepreneur must identify his or her passion, recognise the needs of the market, define the vision, establish core values, draft a purpose statement, validate and refine the purpose, and integrate it into the business strategy and culture.

Practical examples of well-known company resolutions

THE FOLLOWING ARE SOME PRACTICAL EXAMPLES OF THE PURPOSES OF WELL-KNOWN COMPANIES FROM DIFFERENT INDUSTRIES:

1. Tesla: "Accelerating the world's transition to sustainable energy." Tesla focuses on the production of electric vehicles, energy storage systems and solar panels to drive the adoption of clean and sustainable energy sources.
2. Patagonia: "Building the best product, causing no unnecessary harm and using the business to inspire and implement solutions to the environmental crisis." Patagonia is an outdoor clothing and equipment company that strives to minimise its environmental impact and promote conservation.
3. Google: "Organising the world's information and making it universally accessible and useful". Google is dedicated to developing technologies and services that enable people to access and use information efficiently.
4. IKEA: "Creating a better everyday life for the majority of people. IKEA seeks to offer a wide range of well-designed and affordable furniture and home furnishing products for most people.
5. TOMS: "Improving lives through business." TOMS is a footwear and accessories company that follows a business model based on social responsibility, donating a pair of shoes to a child in need for every pair sold.
6. Warby Parker: "Offering designer eyewear at a revolutionary price point, while leading the way for socially conscious companies." Warby Parker is dedicated to providing affordable, high quality eyewear, and for every pair of glasses sold, donates a pair to a person in need through its "Buy a pair, give a pair" programme.

These examples show how different companies in different industries have defined purposes that reflect their passions, their goals and their commitment to society and the environment. These purposes They guide them in their decision-making and help them differentiate themselves in the market.