Timing. The window of opportunity

TIMING. THE WINDOW OF OPPORTUNITY

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The timing of opportunities is very limited. Opportunities are like windows that open for a very short period of time. If we do not seize the moment, it closes again and we will have missed it. Unfortunately, opportunities are not permanent, they "expire".

An opportunity is a window of opportunity that opens for a certain period of time and as an entrepreneur you have to know how to take advantage of it!!!

Opportunities have a limited window of time in which to take advantage of them. The "Right Timing is the right time to execute a business idea and make a profit from it.

The time factor is of decisive importance for the opportunities

  • Arriving too late:

When someone spots the same opportunity as us and overtakes us in the market, the opportunity may no longer exist or at least has lost some of its attractiveness. 

  • Arriving too early:

It is also often the case that the entrepreneur launches a business model for which the market is not ready, because he or she is too early. For example, environmental ventures were not successful just a few years ago. Today there is a greater sensitivity and these same projects are accepted. 

  • Getting too far ahead of an opportunity is just as bad as being late:

Reaching a market too early forces you to invest a lot of effort so that the customer recognises your solution to their problem. In business, he who gives first does not always give twice.

The fourth criterion for evaluating opportunities is timing. You cannot do what a project entails too early or too late. You have to ask yourself whether now is the right time for this to happen. Many studies of business failures indicate that timing was the main cause... and in my particular case when I look at all the projects I have failed in, I totally agree. Entrepreneurs have to demonstrate to the investor in some way -and before that to themselves that they are going to be able to do it at this very moment for whatever reason: because a technological window of opportunity has opened up, because a certain breakthrough has made it possible to do what was not possible before, for whatever reason. That means knowing the previous attempts and having found out why they did not succeed, where they failed and, therefore, what they are going to do so that it is no longer impossible. 

Timing refers to the coincidence of an innovative idea with a market that is willing and available to receive it. This includes factors such as the availability of key technologies, business culture and economic and social trends. Timing is crucial for the success of a start-up, as an excellent idea can fail if it is launched at the wrong time. On the contrary, A mediocre idea can be successful if it is launched at the right time. It is important to research and monitor the environment to determine when is the right time to launch a start-up. Poor timing can result in lack of market interest, lack of funding, increased competition and failure to reach the right customers. A startup that comes too early to market may have difficulty finding its niche market and developing a solid customer base. On the other hand, If a start-up arrives too late to the market, it may face fierce competition that is difficult to overcome.

Timing refers to the opportune moment when a business opportunity presents itself. It is important for entrepreneurs to be able to identify the right time to launch their project on the market, because if they do it too early or too late, they may miss the opportunity. The window of opportunity is the period of time in which the business opportunity is viable and can be exploited. This window can be very short in some cases, so it is essential for entrepreneurs to be alert and ready to act at the right time. There are different factors that can affect the timing of a business opportunity, such as market developments, the emergence of new competitors, changes in technology, changes in regulation, among others.

It is important for entrepreneurs to carry out a detailed analysis of the market and trends to identify the right moment to launch their project in the market. It is also important to be prepared to act quickly when the opportunity arises. In a nutshell, Timing is a key factor for the success of a business project, and entrepreneurs must be prepared to identify and take advantage of windows of opportunity at the right time.

How do I know if it is the right time to start a company with an identified business opportunity?

IN ORDER TO KNOW WHETHER IT IS THE RIGHT TIME TO SET UP A COMPANY WITH AN IDENTIFIED BUSINESS OPPORTUNITY, THE FOLLOWING ASPECTS CAN BE TAKEN INTO ACCOUNT:

  1. Market analysis: it is important to assess the market for the product or service you want to offer. If there is unmet demand, a market opportunity or a favourable trend, it may be the right time to launch the business.
  2. Resources: assess the resources needed to launch the business, including financing, infrastructure, personnel, etc. If you have the resources to launch the business, it may be a good time to do so. If you have the necessary resources to launch the business, it may be a good time to do so.
  3. Competence: it is important to assess the existing competition in the market and how the company can differentiate itself from the competition in order to gain a competitive advantage.
  4. Sector trends: It is important to be aware of trends and changes in the sector you want to enter. If there is a favourable trend or an opportunity for innovation, it may be a good time to launch the company.
  5. Networking: It is important to have a network of contacts that can provide support and resources to the business. If you have a valuable network of contacts, it may be a good time to launch your business.

It is important to assess a number of factors to determine whether it is the right time to set up a company with an identified business opportunity.

Factors that can affect the timing of a business opportunity

THERE ARE A NUMBER OF FACTORS THAT CAN AFFECT THE TIMING OF A BUSINESS OPPORTUNITY, AMONG THEM:

  1. Market trends: the market can have a great influence on the business opportunity, so it is important to analyse market trends to determine if it is the right time to launch the product or service.
  2. Competence: the presence of strong competition can influence the timing of a business opportunity, as it may be more difficult to enter the market or gain market share.
  3. Availability of resources: Access to resources such as capital, technology or talent can affect the timing of a business opportunity. If the necessary resources are not available, it may be necessary to wait until they become available.
  4. Regulatory changes: Regulatory changes can affect the viability of a business opportunity, so it is important to be aware of laws and regulations in the sector.
  5. Product or service life cycle: The timing of a business opportunity can be affected by the life cycle of the product or service being offered. It is important to determine what stage the product or service is at and whether the market is ready for it.
  6. Economic situation: the economic situation can also influence the timing of a business opportunity. In times of economic downturn, it may be more difficult to obtain financing or for customers to be willing to spend money on new products or services.

Why do investors look at the timing of a business opportunity to decide whether to invest in a startup?

Investors often analyse the timing of a business opportunity to determine whether it is an appropriate time to invest in a start-up and whether it is likely to succeed in the market. If the timing is not right, even if the idea is innovative and promising, the startup is not likely to succeed. In addition, timing can affect the profitability and return on investment for investors, making it a critical factor in making an investment decision. Therefore, it is important for entrepreneurs to consider timing when seeking investment for their startup.

HE TIMING OF THE BUSINESS OPPORTUNITY IS ONE OF THE REASONS FOR THE FAILURE OF MANY STARTUPS.

It is true that the timing of a business opportunity is a critical factor that can determine the success or failure of a startup. If it is launched too early, the market may not be mature enough or consumers may not be ready to adopt a new solution. If it is launched too late, the competition may have already taken over the market or consumers may have adopted other solutions. That is why it is important for entrepreneurs to carefully assess the timing of their business opportunity before launching a startup. This involves understanding the market and consumers, identifying trends and anticipating opportunities and threats in the business environment. Investors also tend to pay close attention to timing when evaluating a start-up, as they want to ensure that the management team has a solid understanding of the market and that the business opportunity is sufficiently attractive to justify the investment.

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Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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