VAK ENTREPRENEUR LEARNING MODEL (VISUAL, AUDITORY, KINAESTHETIC)

Accelerate your business with these expert tips from the "VAK Learning Model for Entrepreneurs". Analyse and discover this TIP!

The learning model called visual-auditory-kinaesthetic (VAK), considers that the The way information enters (eye, ear, body) is fundamental to the preferences of the learner or teacher. For example, when you are introduced to someone; which is easier for you to remember afterwards: the face (visual), the name (auditory), or the impression as a feeling (kinaesthetic) that the person gave you? If the The objective is to sell, it is interesting to be able to know what is most comfortable and emotionally impactful for the client in order to obtain better results... It is estimated that an 42% of people are visual, 20% auditory and 38% kinaesthetic. (VAK ). The first step for learning to take place is the perception of stimuli through the senses and following the mVAK model proposed by Bandler and Grinder people have a preference for one channel or another.  

Mainly, there are 3 main systems for learning incoming information

The VISUAL representation system: preference of learning through pictures, videos, symbols, diagrams, etc. We use the visual representation system whenever we remember abstract (such as letters and numbers) and concrete images. They prefer reading to listening and take in large amounts of information just by looking, think in pictures, and visualise in detail. Summarising and outlining is a good strategy, underlining and writing in the margins of books and in general performing actions that have to do with seeing, reading, imagining, comparing images, writing, drawing... etc. The media are videos, films, books, maps, diagrams, slides, written messaging... etc.  

The AUDITORY system:

Preference for the auditory canal, their auditory memory is highly developed, and They pick up spoken information more easily, prefer to listen without having to watch. The auditory representation system is the one that allows us to hear voices, sounds, music in our minds. When we remember a melody or a conversation, when we are able to learn several languages or when we recognise the voice of a person speaking to us on the phone, we are using the auditory representation system. The most effective media for these people will be post-cassettes, lectures or recordings of lectures that they can then listen to again to enhance learning.They have a flair for languages, music!

The KINESTHESIC system:

When we remember the taste of our favourite food, or what we feel when we listen to a song, we are using the kinaesthetic representation system. Preference for grasp information through the senses  (touch, smell and taste) and through the movements. It makes it easier for them to learn by interacting with the content! They need to feel the learning: touching, feeling, moving, walking, running, jumping, cooking, performing, smelling or dancing. This type of process is the slowest of the three, taking longer than the others, but once learned it is very difficult to forget. Most of us use representational systems unevenly, favouring some and under-using others. Representation systems develop the more we use them!

The a person accustomed to selecting one type of information will absorb information of that type more readily or, the other way around, the A person who is used to ignoring information received through a particular channel will not learn the information received through that channel, not because she is not interested, but because she is not used to paying attention to this source of information. If we take this VAK model into account when passing on information to our interlocutor or when learning ourselves, then we will be able to achieve a better quality of life for our clients...!We will be able to establish much more effective teaching strategies and learning techniques! To assess which method we use most often, we can ask ourselves the question; what do you remember after being introduced to someone, their face (visual), their name (auditory) or the impression or feeling (kinaesthetic) that the person made on you? 

• VISUAL entrepreneurs:

Visual entrepreneurs learn best when they read or see the information in some way.

At a conference:

For example: They will prefer to read the films rather than follow the oral explanation, or, failing that, they will take notes in order to have something to read.

When we think in pictures (for example, when we 'see' in our mind the page of the textbook with the information we need) we can bring to mind a lot of information at once. That is why, people who use the visual representation system have an easier time absorbing large amounts of information quickly. If we are visual, we don't have to print what we see on a PC screen...

• AUDITIVE entrepreneurs:

When we remember using the auditory representation system, we do so in the following ways sequential and orderly manner. Auditory entrepreneurs learn best when they They receive explanations orally and when they are able to speak and explain this information to another person. The auditory system does not allow concepts to be related or abstract concepts to be elaborated as easily as the visual system and is not as fast. It is, however, fundamental in language learning, and, of course, music. It also has the advantage of being able to be on the phone and at the same time listen to a conversation without losing any relevant information...

• KINESTHESIC entrepreneurs:

When We process information by associating it with our sensations and movements, with our body, we are using the kinaesthetic representation system. We use this system, of course, when We learn a sport, but also for many other activities such as reading while holding a book and enjoying the contact with paper. Writing on the PC is another example of kinaesthetic learning. People who type well on the PC don't need to look where every letter is, in fact if you ask them where any letter is they may find it difficult to answer, but their fingers know what they have to do. Kinaesthetic learning it's deep!

You can learn a list of words and forget them the next day, but when you learn to ride a bicycle, you never forget. Once we know something with our body, once we have learned it by muscle memory, it is very difficult to forget it. Kinaesthetic entrepreneurs learn when they do things such as, for example, try it out for yourself by taking a tool, a catalogue, a sample, etc... A very quick way to find out the learning preferences of an entrepreneur is the key in the eyes...

BY ASKING A SIMPLE BUT THOUGHT-PROVOKING QUESTION, WE CAN UNCOVER THESE PREFERENCES:

• When the interviewee looks upwards, he/she will tend to be Visual thus searching his memories by imagining the events...
• When the interviewee looks to the side, he/she will tend to be Auditory searching for their memories at ear level trying to listen to their memories...
• When the interviewee looks down, he/she will have a tendency to be Kinaesthetic searching his memories in his guts feeling the events...

The best example of using this tool would be a radio ad with which we want to impact our entire "target market" and since 20% is auditory and listening to the radio will get their full attention, we need to design the ad for the Visuals and Kinesthetic which add up to 80% of my target market.... To advertise the enrolments of a school using the VAK (we underline the keywords) we will have to use words with which we will have the 100% of impact with the three VAK groups...