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International online sales. International ecommerce

INTERNATIONAL ONLINE SALES. INTERNATIONAL ECOMMERCE

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International online sales are an important opportunity for businesses to expand into new markets and increase sales.

To this end, it is important to bear in mind a number of key aspects

  1. Research the market: Before launching into international online sales, it is important to research the target market to learn about its particularities. This includes aspects such as demand, competition, regulations and cultural preferences.
  2. Adapt the offer: Once the market is known, it is important to adapt the offer to the needs and preferences of potential customers. This may involve customising the website, adapting the product catalogue and adapting shipping and return policies.
  3. Platform selection: It is important to select the right sales platform for the target market. There are different options available, from large online sales platforms to platforms that specialise in certain markets or products.
  4. Marketing strategy: Once the online shop is launched, it is important to implement an appropriate marketing strategy to reach potential customers. This can include social media advertising, email marketing, SEO and collaboration with influencers and bloggers.
  5. International logistics: Logistics is a key aspect of international online sales. It is important to have an international logistics company that allows products to be shipped anywhere in the world quickly and efficiently.
  6. Multilingual support: It is important to have multilingual support in order to be able to serve customers from different countries and solve their questions or problems effectively.

In a nutshell, International online selling is an opportunity for businesses to expand their reach and increase sales, but it requires research and preparation to ensure success.

With the right strategy and the selection of the right partners, it is possible to make the most of the opportunities offered by international online sales.

International Ecommerce

International eCommerce is an excellent opportunity for businesses to expand into new markets, reach customers around the world and increase sales.

HOWEVER, IT IS IMPORTANT TO BEAR IN MIND SOME KEY CONSIDERATIONS FOR SUCCESS IN THIS AREA:

  1. Know the laws and regulations: Each country has its own laws and regulations regarding taxes, customs, data privacy, etc. It is important to know and comply with these regulations to avoid legal problems and ensure a satisfactory shopping experience for customers.
  2. Adapt the website: The eCommerce website must be adapted to international markets, including translation into different languages, currency conversion and adaptation to local cultural preferences.
  3. Choice of platforms and payment methods: It is important to select the right eCommerce platforms for each market, taking into account the payment methods preferred by local customers and regulations regarding security and privacy.
  4. International logistics: Logistics is a crucial aspect of international eCommerce. It is important to have an international logistics company that allows products to be shipped to any part of the world quickly and efficiently, in addition to managing customs procedures and shipping costs.
  5. Multilingual customer service: Customer service is essential in any eCommerce business, but in the international environment, multilingual support is required to be able to attend to customers from different countries and solve their doubts or problems in an effective way.
  6. International marketing strategy: It is important to implement an appropriate marketing strategy for each international market, including social media advertising, SEO, email marketing, collaboration with local influencers and bloggers, etc.

In a nutshell, International eCommerce is an excellent opportunity to expand a business and reach new markets, but it requires research and preparation to ensure success.

With the right strategy and the selection of the right partners, it is possible to make the most of the opportunities offered by international eCommerce.

SELLING PRODUCTS ONLINE TO OTHER COUNTRIES OUTSIDE THE EU, IF YOU ARE EUROPEAN

Selling products ONLINE to countries outside the EU can be an excellent opportunity to expand your business and reach new customers worldwide.

HOWEVER, IT IS IMPORTANT TO KEEP IN MIND SOME KEY ASPECTS TO ENSURE A SUCCESSFUL SALE:

  1. Market research: Before starting to sell in a particular country, it is important to research the local market to learn about the tastes, preferences and buying habits of customers. In addition, it is important to be aware of import and export regulations and restrictions to avoid legal problems.
  2. Selection of logistics partners: It is important to have a reliable logistics company that can handle international shipments and ensure that products arrive on time and in good condition.
  3. Adaptation of the website: It is important to adapt the eCommerce website for the local market, including translation into different languages and currency conversion. In addition, it is important to take into account local cultural and design preferences.
  4. Choice of platforms and payment methods: It is important to select the right eCommerce platforms for each market, taking into account the payment methods preferred by local customers and regulations regarding security and privacy.
  5. Multilingual customer service: It is essential to offer multilingual support in order to be able to serve customers from different countries and solve their questions or problems effectively.
  6. Tax and customs clearance: It is important to know the tax and customs regulations and restrictions of the destination country, to ensure that the goods can enter without problems and that there are no unpleasant surprises for the customer.

In short, vendering products ONLINE to countries outside the EU can be an excellent opportunity to expand your business, but it requires proper preparation and management to ensure success.

With the right market research strategy, the selection of the right logistics partners, the adaptation of the website and the selection of the right payment methods, it is possible to make the most of the opportunities offered by international e-commerce.

If you want to sell to European Union countries, the only procedure you must carry out is to register the company as an Intra-Community Operator with the Tax Authorities, which is reflected by placing the letters ES in front of the VAT number. If the sale is to private individuals, the VAT due (see+ TIP) and if it is business-to-business it will be exempt from VAT as intra-Community trade.

On the other hand, if the objective is to export through an online shop to countries outside the European Union, we must be registered in the register of Exporters and Importers EORI with the Tax Authorities, Customs Declaration and register the product in the health/food registers of the country to which we are going to export. In addition, in this case, invoices for both companies and individuals will be VAT exempt.

When exporting to another country, it must be taken into account that there is an export customs office and an import customs office, and a cost must be paid in order for the product to enter the country, also known as a customs duty or customs debt.

Knowing the cost of these tariffs for the products to be brought into the country will help to avoid problems. There are countries that do not have tariffs up to a minimum value of the product, but if there are tariffs, who bears the cost? The European Union has agreements with countries where tariffs are zero or low, as in the case of Chile.

HOW TO EXPORT ECOMMERCE?

When it comes to making the leap to international sales, you have to be well prepared, customers are looking for online shops with good prices, serious and professional, that will deliver the product to their homes without surprise customs charges that will block their order.

REQUIREMENTS FOR AN INTERNATIONAL ONLINE SHOP:

The online shop for export needs to have a payment method that guarantees security for its customers and can defend itself against possible fraud. In order to export abroad, it is essential to provide excellent customer service and perfect management of international logistics.

Customers must feel that even thousands of kilometres away there is an export company behind them that responds and attends to their doubts and needs.

How to create an online shop to sell in many countries?

Creating an online shop that can sell in many countries requires careful strategy and detailed planning.

HERE ARE SOME IMPORTANT STEPS FOR SETTING UP AN INTERNATIONAL ONLINE SHOP:

  1. Market research: Before you start building your online shop, it is important to do thorough market research to learn about the different markets you want to sell in and to understand the needs, tastes and preferences of consumers in each country. You should also consider legal and fiscal aspects, such as import and export regulations and country-specific tax laws.
  2. Select the right platform: There are many e-commerce platforms available to choose from. When choosing the right platform, make sure it allows you to configure the website for multiple languages and currencies, as well as handle multiple shipping and payment options.
  3. Adapt your website: Make sure your website is easy to navigate and has a satisfactory user experience. To do this, you should adapt the website for each specific market, including translating content, images and texts into local languages. It is also important to make sure that the design is attractive and relevant to each market.
  4. Set up logistics: Make sure you have reliable logistics partners who can handle shipping and delivery in each country. You should also consider inventory management, shipping costs and return policies in each market.
  5. Consider local laws and regulations: Each country has unique laws and regulations related to e-commerce. Be sure to research and understand the specific laws and regulations in each country to avoid legal problems.
  6. It offers excellent customer service: Make sure you offer exceptional customer service, which includes having multi-language support, as well as live chat and email options to solve any problems customers may have.

In a nutshell, Creating a successful international online shop requires a careful and strategic approach.

By carefully researching markets, selecting the right platform, adapting the website, setting up logistics, knowing local laws and regulations, and providing excellent customer service, you can succeed in selling in many countries.

The artificial intelligence (see+ TIP) can help an entrepreneur who wishes to sell online to other countries in a number of ways:

  1. Advice on the e-commerce platform: can provide advice on the different e-commerce platforms available and help the entrepreneur to choose the best platform for his specific needs.
  2. Advice on website design: can offer advice on how to adapt the website for different markets, including translating the content and adapting the design for each market.
  3. Advice on logistics: can provide information on reliable logistics partners and how to handle shipping and delivery in different countries.
  4. Advice on local laws and regulations: can help the entrepreneur understand the specific laws and regulations in each country and how to comply with them.
  5. Advice on customer service: can offer advice on how to provide excellent customer service, including multilingual support options and live chat and email options.

In short, artificial intelligence can provide expert advice and guidance to the entrepreneur to help him or her establish and manage a successful and profitable international online shop.

FOR EXAMPLE, AN ENTREPRENEUR WHO WANTS TO SELL FASHION PRODUCTS ONLINE TO OTHER COUNTRIES CAN USE ARTIFICIAL INTELLIGENCE TO:

  1. Get advice on the most suitable e-commerce platforms for your business, such as Shopify, WooCommerce or Magento.
  2. Learn how to design and adapt the website for different markets, including translating the content and adapting the design for each country or region.
  3. Know the most suitable logistics partners to handle shipping and delivery in each country and how to establish accurate shipping rates.
  4. Learn about the specific regulations in each country and how to comply with them in terms of tax, customs and other e-commerce regulations.
  5. Get advice on how to provide excellent customer service, including multilingual support options and live chat and email options.
ANOTHER EXAMPLE WOULD BE AN ENTREPRENEUR WHO WANTS TO SELL FOOD PRODUCTS ONLINE TO OTHER COUNTRIES. IN THIS CASE, ARTIFICIAL INTELLIGENCE CAN HELP:
  1. Choose the best e-commerce platforms for food products, such as Mercado Libre, Amazon or eBay.
  2. Learn how to design and adapt the website for different markets, including translating the content and adapting the design for each country.
  3. Knowing the right logistics partners for handling food products and how to handle refrigeration and proper transport of products.
  4. Know the specific regulations in each country on the shipment and import of foodstuffs, and how to comply with them.
  5. Learn about food safety and quality policies to ensure customer satisfaction and regulatory compliance.

In both cases, Artificial intelligence can provide personalised advice and guidance to help the entrepreneur succeed in selling online in different countries and regions.

APPLY THIS TIP TO YOUR PROJECT

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CASE STUDY OF AN ENTREPRENEUR FROM THE ACCELERATION PROGRAMME WHO WANTS TO SELL ONLINE TO MANY COUNTRIES AND USES ARTIFICIAL INTELLIGENCE AMONG OTHER TOOLS

Clara is an entrepreneur who joined the Acelera accelerator programme, and has an online shop selling customised clothing and accessories. Clara wants to take her business to the next level and start selling online to other countries around the world.

Clara meets with her mentor at Accelerate to discuss her goal of selling online in other countries. Her mentor advises her to use artificial intelligence to get guidance and support in her international expansion process.

With artificial intelligence, Clara learns about the best e-commerce platforms to sell online to other countries, how to design and adapt her website for different markets, how to choose the right logistics partners to handle shipping and delivery in each country, and how to comply with each country's regulations and laws.

Clara also learns how to provide excellent customer service, including in different languages, and how to set accurate shipping rates. With the support of her mentor and artificial intelligence, Clara can make informed decisions and ensure that her online shop is ready for the international market.

Finally, Clara completes her acceleration programme and launches her online shop in several countries, including the US, UK and France. With the help of artificial intelligence, Clara was able to make a successful entry into the international market and expand her business globally.

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Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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