CTO, Technical Director. Digital Leader

CTO, TECHNICAL DIRECTOR.

DIGITAL LEADER

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A Digital Leader is a new breed of CTO who thinks about the best solutions for his business and his team and is not afraid to try new things to sell, to make his product known or to develop it. In many companies, it is difficult to incorporate agile methodologies to transform the culture of the organisation because, there are many people who are reluctant to make that change. 

The digital leader is the person who does have that mindset for change, and which acts catalysts, to gradually transmit their example to all the others and that, finally, those who are more reluctant to change will have no choice but to adapt, so as not to remain on the sidelines.

What agile methodologies have done over the last few years to add value in these change processes is to propose the existence of certain roles, such as Agile Coaches, Scrum Masters or, in the case of management by objectives, OKR Champions. 

These people tend to be natural leaders, in terms of their eagerness to help change things or improve the existing situation in companies. The good news is that we now have the right frameworks to facilitate their work in your company.

On the other hand, as far as transformation is concerned, we have the part of digitalisation, which is undoubtedly closely related to cultural change, what happens is that in this case, in addition to, social skills, technical skills are required, since, not only do companies need to change their management culture and ways of working, but to be competitive, they also need to make the most of technology. This is where we come across the figure of the Digital Leader.

What is a Digital Leader?

The new context in which companies are developing requires new digital leaders capable of understanding and bringing about the change that organisations need. 

The main role of the Digital Leader is to take responsibility for passing on all the learning and collecting the needs of their team in this area, at the same time as encouraging the use of digital and technological consultancies to learn about the practice of the projects. 

What differential value can a Digital Leader bring to companies?

A Digital Leader is a person who brings technology and business together, i.e. a person who has learned not by reading or listening to other people's experience but by doing; Digital Leaders have learned to use technologies in their work.

These profiles are very interesting in the no-code era because, unlike technicians, Digital Leaders are more about substance than form, that is to say, what they are looking for is to achieve business objectivesFor example, they create new distribution channels and, depending on these objectives, they propose the best technologies to reach them, in this case, it could be eCommerce, evaluating the alternatives, and it is here that they roll up their sleeves and connect the necessary pieces based on their experience and their continuous eagerness to learn. In short, Digital Leaders are ideal for surfing the no-code wave that is coming our way.

IS THIS OPTION SUITABLE FOR ANY COMPANY OR IS IT BETTER FOR A SPECIFIC TYPE OF COMPANY?

The attitude of constant learning, teamwork and the union of technology and business that characterises these profiles are ideal for most companiesThe technologies they have handled have always been very market-oriented, i.e. the technologies they have handled are mainly sales-oriented, but there is a bit of everything.

WHAT IS THE SPECIFIC LEARNING THAT A DIGITAL LEADER GAINS?

He is basically the CTO, CTO or CIO of his company, therefore, when he leaves, he is no longer a junior, but a senior who has created real projectsThe company has sold, implemented technological improvements for its equipment, for the development of new products and new services. 

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CASE STUDY OF AN ENTREPRENEUR FROM THE ACCELERATION PROGRAMME WHO SEEKS TO BECOME A DIGITAL LEADER

Lucía is an entrepreneur with a passion for technology and innovation. She has founded a healthcare software company that offers digital solutions for medical records management and doctor-patient communication. Lucia has realised that for her company to succeed and stand out in the market, she needs to become a Digital Leader.

Lucia starts by gaining technical knowledge about the latest emerging technologies in healthcare, such as artificial intelligence and data analytics. She attends conferences, takes online courses and keeps up to date on technology trends in her industry.

In addition, Lucía understands the importance of cultural transformation in her company. She implements agile methodologies to foster collaboration, communication and innovation in her team. She hires an Agile Coach to guide her team in adopting these methodologies and promote the necessary cultural change.

As Digital Leader, Lucía is in charge of leading the technology strategy of her company. She analyses the needs of the market and her clients to identify business opportunities that can be leveraged through technology. She proposes innovative solutions and uses her technology expertise and business acumen to make informed decisions.

Lucia also makes sure she stays on top of the latest trends and technological advances. She explores new technologies such as augmented reality and telemedicine to find ways to improve the user experience and differentiate her company in the market.

In short, Lucia, as an entrepreneur in the accelerator programme, recognises the importance of becoming a Digital Leader to drive the growth and success of her company. By developing technical expertise, adopting agile methodologies and pursuing business opportunities through technology, Lucía positions herself as a digital leader driving innovation and transformation in her company.

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Jaime Cavero

Presidente de la Aceleradora mentorDay. Inversor en startups e impulsor de nuevas empresas a través de Dyrecto, DreaperB1 y mentorDay.
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