CANVAS CASE STUDY CANVAS CASE STUDY NESPRESSO Nespresso is one of the benchmark brands in the coffee market, specifically in the relatively new market of coffee capsules for domestic machines. It is a revolution in the coffee beverage sector, which has changed the way coffee is consumed. Without

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A tool that will help create minimum viable products in an agile and simple way. This method was created by Eric Rise, a successful Silicon Valley entrepreneur, and is designed to drive a startup through experimentation.

DISCOVER YOUR CUSTOMERS THROUGH SEGMENTATION Accelerate your business with these expert tips "Discover your customers through segmentation". Analyse and discover this TIP! A customer segment is a category of customers who share similar characteristics and common needs. In other words, it is