Digital marketing or online marketing encompasses all those actions and advertising or commercial strategies that are executed in the media and channels of the Internet.
It is the process of defining and building a brand through the planned management of all the graphic, communication and positioning processes that are carried out.
Consumers are the ones to whom our value proposition provides a solution to a problem, even if our solution is not entirely perfect. They may even be able to help us with knowledge and feedback to improve the proposal.