WHY ARE YOU INTERESTED IN COLLABORATING WITH CORPORATIONS? BENEFITS AND OBJECTIVES

Accelerate your business with these tips on "Am I ready to collaborate with corporations? Analyse and discover this TIP!

As an entrepreneur of a B2B or B2B2C business model your first mission is to reach the milestone of Problem-Solution Fit. Problem-Solution. Immediately after that, you will have to pursue the next milestone, the Product-Market fit o Product-market fit.

For both milestones you have to put your customer at the centre and in the case of B2B the customer is none other than another company or corporation.

From your initial business idea that solves a problem, it is important that you go out into the market to validate if that problem is indeed as relevant and painful as you think it is. It is a privilege to understand how problems are experienced from the inside! The corporation can help you to explain their pain, what hurts more or less, ideas on how to mitigate it.What is most urgent for you to address and why. Part of the success of your product/service lies in the details of these discoveries. 

In addition, if you are able to collaborate with various corporations in a structured way: choosing sizes, sectors, industries .... you will be able to understand the real market size for your solution. Also, you will You will have a very clear idea of the adaptations, functionalities and flexibility you need to provide your solution with in order to grow in the key markets you are interested in.

The idea is that you "use" corporations to refine and pivot your product/service.

BENEFITS OF WORKING WITH CORPORATIONS

During these collaborations you will benefit from a number of things that would take you a long time to achieve on your own, without the collaboration

• Instant access to know-how of that Industry/Market/Segment acquired over years of operation and millions of euros invested.
• Support during the test or Pilot of your product/service with time and resources from others: and Capital, in this case of the corporation.
• Unexpected discoveries that can become the key to your solution or create new functionality or complementary or parallel products/services.

OBJECTIVES OF WORKING WITH CORPORATIONS

The objectives may be different depending on the maturity of your venture. Here are some of them:

EARLY STAGE

The main objective is to learning and pivoting your solution on the basis of this learning. Another objective is to validate your solution, in the real market and to understand in which industries, sectors it has a place and how it behaves.

Finally, the be able to add experiences and "logos" of real companies that have already trusted your solution. This will give you access to larger corporations and increase the confidence of early stage investors.

RUNNING AND SCALE UPS

The main objective validate your solution, offering structure, functionalities, flexibility, business model... find gaps and solve them. In addition, you will be able to incorporate new functionalities or by-products to your solution. core. It will help you to find business development models and growth drivers for your solution.

Reputation. With the The right strategy will allow you to expand your solution into customers of interest to address the business sizes, industries and territories that interest you in your expansion plan. This enhances your reputation and gives you access to better clients and better contracts.

In short, if your target customer is a corporation, your main objective is to collaborate with as many as you can from the very beginning of your venture. Of course, there are techniques and strategies, to be able to do so in a structured and planned way to achieve specific results: Learning, Discovery, Penetration, Saturation, Reputation, etc.