CTA

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Call to Action or CTA, which translates to call to action. It is a button or link placed on our website with the intention of attracting potential customers and converting them into end customers. Usually through a form on a landing page. It is the link between the regular content that the user consumes and a page (landing page) with a more interesting offer for our user, which is relevant and interesting enough to persuade them to complete our form.

The Call to Action is a indispensable element when what we are looking for is to make the user connect with us. It is very important to segment our target audience well and to know them in depth in order to choose the best Call to Action according to our objectives.

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Placement of the call to action

The AWC must be positioned in such a way that the The message is clearly received and understood by the user. There are two areas where this element can be placed. On the one hand, it can be placed at the principle of publicity. In this case we are talking about Above the Fold. Normally, the CTA element, is placed at the end of the announcementIn this way, it attracts the attention of the addressee and generates a response.

The keys to a good call to action

• TAKE INTO ACCOUNT THE TARGET AUDIENCE:

The design, number and content of your CTAs should be in line with the type of company and client. The call to action of an advertising agency is not the same as that of a software company.

• STRIKING LANGUAGE:

With imperative verbs and exclamatory and/or interrogative sentences.

• CLEARLY INDICATE THE ACTION:

What you want the user to do. You don't want to be vague, so use imperative verbs.

• INCLUDE THE DIFFERENTIAL ELEMENT:

Or why the user should heed what you ask or offer in your call to action.

• GOOD DESIGN:

Differentiation from the rest of the page is an essential aspect in order to get the user to notice the call to action.