HASHTAGS. HOW TO USE THEM TO SELL MORE ON SOCIAL NETWORKS?

Accelerate your business with these tips on "Hashtags - how to use them to sell more on social media". Analyse and discover this TIP!

Before it became a common word in our vocabulary, it referred to the symbol "#". They are used by many people and the keyword is popular. In 2007, la herramienta más útil, tuiteó sobre el mismo tema o destacó los tuits más populares en este momento. Son hashtags o, también llamadas, etiquetas y consisten en utilizar el símbolo # «hash» seguido de una palabra o «tag».

Si bien las redes sociales (ver+ TIP) Current websites use algorithms to adjust what they show us to our tastes or preferences, hashtags have paved the way for creating spaces that make it easier for a user to search for topics of interest to them. En el año 2007, fueron nacidos los hashtags en Twitter, con el tiempo se fueron extendiendo a todas las redes sociales, aplicando características propias a cada plataforma.

Por ejemplo, en Twitter, it is recommended that you use one or two hashtags, as using too many hashtags can overload your tweets. This is also the case with Instagram, where too many hashtags cover the screen and prevent us from seeing the videos properly.

WHY USE A HASHTAG?

There are several reasons why you should use these hashtags, but here are three of them:

• INCREASE INTERACTION

  • Use hashtags and you will notice a significant increase in interaction and perception (compared to companies that don't use them).
  • They have a positive impact on the number of retweets.

• BUILDING YOUR BRAND

  • Good way to build the brand when it is being used to promote material, to generate interest in the business and to advertise products.

• FIND YOUR AUDIENCE

  • It helps in finding the target audience, hashtags make the audience find you!!!
  • If they search for a hashtag you have used you will appear in that category.

WHAT HASHTAGS CAN I USE?

If you're using the wrong hashtags, they won't have any impact on social media posts.

Here are some tips to help you choose the best ones:

• BE SPECIFIC

  • The more you narrow down your target market, the more customers you can attract.
  • Focus on attracting a passionate community with a common interest - a more targeted audience brings better interactions!!!

• FOLLOW THE TRENDS CONSTANTLY

  • A thorough scan of your entire niche can guide you to the hashtags you should be using.
  • Whenever there is a trending topic or hashtag, take note!!! to increase the perception of your brand.

• USE UNBRANDED (BUT RELEVANT!) HASHTAGS

  • You shouldn't mention the name of your brand, but you should mention the values!!!
  • They are excellent for contests and generating content, usually by the users themselves.

• ADAPTS THE HAHSTAGS

  • El uso es variado dependiendo de cada canal y el tipo de publicación.

• PAY ATTENTION TO INFLUENCERS

  • Look at the posts of influencers in your niche and they will give you a clear idea of which hashtags work best.

HOW TO USE HASHTAGS ON EACH SOCIAL NETWORK?

• TWITTER (VER+ TIP)

  • Optimal number of hashtags: 1 - 2.
  • Make sure your hashtag is relevant to your message. Don't use a trending hashtag just to boost your brand - this is an easy way to make users hate you!!!

• FACEBOOK (VER+ TIP)

  • Optimal number of hashtags: 1 - 2.
  • Since most people do not share their profiles, their ability to extend their reach is much lower.

• LINKEDIN (VER+ TIP)

  • Optimal number of hashtags: 1- 2.
  • Since it is a business network, it is recommended to keep the hashtags much more direct and professional.

¡¡QUE SEAS VIRAL ES CUESTIÓN DE SUERTE!!

There is no magic formula! We use hashtags to categorise the content we share on the web, but they can also be very useful for businesses. By using hashtags intelligently, you can attract potential customers and get them to become followers. In May of this year, it was reported that 48% of the profiles that respondents follow are from brands, only 5% behind influencer accounts!!!

EL OBJETIVO DE TODOS LOS «COMMUNITY MANAGER» SE ALCANZA EL MAYOR NÚMERO DE INTERACCIONES POSIBLES, COMO DIJO DANIEL BORREGO:

"If you want to go viral you have to generate a lot of good quality content and one of your posts will eventually spread very quickly. Trying to make content viral in the end usually results in poor quality content. I don't recommend focusing on virality, but on the quality of the content".

WORDS THAT ARE RELEVANT TO THE PUBLICATION SHOULD BE USED:

Lorena Sánchez, social media specialist at digital marketing agency Elogia, distinguishes between four types of hashtags of interest to businesses: branded, generic, trending and thematic hashtags.

TYPES OF LABELS:

• BRAND HASHTAGS

It serves to differentiate the brand from the competition by evoking the name of the company itself or some value related to it. Ideally, users should enter to find branded content, as well as related content generated by the users themselves.

• • FOR EXAMPLE: 

• • • #RedBull.

• THEMATICS

They help categorisation of content and are more general. They help positioning and reach. A good hashtag should reflect the category of the post, establish what you are talking about and have the highest possible search volume to maximise your reach.

• • FOR EXAMPLE: 

• • • #sports #makeup

• TREND

These are the trending topics on Twitter or Tik Tok challenges. This includes those that also refer to specific days. In this case, the tags are given, so the company's job is to analyse which trends are most convenient for it in order to join them in the most natural way possible.

• • FOR EXAMPLE: 

• • • #BlackFriday

• GENERICS

They are used on platforms to maximise the reach of the post and impact more users. They may not be related to the brand at all. 

• • FOR EXAMPLE: 

• • • #instamood