INSTAGRAM

Accelerate your business with these expert tips that counts on "Instagram". Analyse and discover this TIP!

What is Instagram for an entrepreneur?

INSTAGRAM is a photo and video social network owned by Facebook that allows users to share images and videos with their audience. For an entrepreneur, Instagram is an important tool to build the brand, increase visibility and connect with potential customers.

Describe your INSTAGRAM user profile?

Instagram's user profile is made up of people of all ages and genders, but leans towards a younger audience. Instagram users tend to be more active and engaged compared to other social platforms. Instagram users are also looking for visually appealing and creative content.

Practical examples of using INSTAGRAM for new businesses:

1. Share images and videos of new or featured products.
2. Share news and updates about the company and the brand.
3. Post Instagram stories to give customers a behind-the-scenes look at the company.
4. Use relevant hashtags to increase your company's visibility and reach new customers.
5. Run competitions and promotions to increase participation and brand visibility.

How to use INSTAGRAM to internationalise a company:

1. Create a multilingual Instagram account to reach a global audience.
2. Share localised content to reach an international audience.
3. Use relevant hashtags for each target market to increase visibility and reach new customers.
4. Use Instagram ads to reach targeted international audiences.
5. Collaborate with local influencers to reach wider audiences.

Success stories of new businesses using INSTAGRAM to get customers:

1. Glossier, a beauty brand, used Instagram to share visually engaging content and build an engaged community of followers.
2. Mejuri, a jewellery brand, used Instagram to share product images and build a loyal community of followers.
3. Allbirds, a footwear brand, used Instagram to share behind-the-scenes content and build a loyal community of engaged followers.

Case study for an entrepreneur to use INSTAGRAM in his new business:

An entrepreneur could use Instagram to share product images and videos, build a community of followers and increase brand visibility. In addition, they could use Instagram ads to reach specific audiences and collaborate with local influencers to reach wider audiences.

Recommendations for an entrepreneur to take advantage of INSTAGRAM:

1. Share visually appealing and creative content.
2. Share behind-the-scenes content to build a loyal community of followers.
3. Use relevant hashtags to increase brand visibility.
4. Use Instagram ads to reach specific audiences.
5. Collaborate with local influencers to reach wider audiences.

What kind of advertising can be done on INSTAGRAM?

Instagram offers several types of ads, including photo ads, video ads, carousel ads, story ads and explore ads. Instagram ads can be targeted based on demographics and

EXTENDED EXPLANATION

What is INSTAGRAM for an entrepreneur?

Instagram is a photo and video social network owned by Facebook that allows users to share images and videos with their audience. For an entrepreneur, Instagram is an important tool for brand building, increasing visibility and connecting with potential customers. Entrepreneurs can use Instagram to promote their products or services, establish their brand and connect with their target audience. With over one billion active users, Instagram is a key platform for entrepreneurs looking to expand their online presence and reach a global audience.

Describe your INSTAGRAM user profile

Instagram's user profile is made up of people of all ages and genders, but leans towards a younger audience. Instagram users tend to be more active and engaged compared to other social platforms. Instagram users are also looking for visually appealing and creative content. In general, Instagram users are people looking to connect with others through images and videos and to discover new brands and products. Many Instagram users also follow their favourite brands on the platform and seek to interact with them on a regular basis. As a result, Instagram is an ideal platform for businesses looking to connect with their target audience and build a loyal community of engaged followers.

Practical examples of using INSTAGRAM for new businesses

Below are some practical examples of using Instagram for start-ups:

1. Share images and videos of new or featured products: Instagram is a visual platform, so it is ideal for sharing images and videos of new or featured company products.
2. Share news and updates about the company and the brand: Instagram is an ideal platform for sharing news and updates about the company and brand. Entrepreneurs can use Instagram to inform their audience about new products, events and company achievements.
3. Post Instagram stories to give customers a behind-the-scenes look at the company: Instagram stories are an effective way to share behind-the-scenes content with customers and create a more personal connection with them.
4. Use relevant hashtags to increase your company's visibility and reach new customers: Relevant hashtags can help increase a company's visibility and reach new customers on Instagram. Entrepreneurs can use hashtags that are related to their industry or product to increase their reach.
5. Run competitions and promotions to increase participation and brand visibility: Contests and promotions are an effective way to increase engagement and brand visibility on Instagram. Entrepreneurs can use contests and promotions to attract new customers and build loyalty with existing followers.

In general, Instagram is an ideal platform for startups looking to build their brand and connect with their target audience. Entrepreneurs can use Instagram to share product images and videos, share news and updates about the company, post behind-the-scenes stories, use relevant hashtags and run contests and promotions.

how to use INSTAGRAM to internationalise a company?

Here are some steps for using Instagram to internationalise a business:

1. Create an Instagram account in several languages: If a company is looking to expand internationally, it is important to have a multilingual Instagram account. This allows potential customers in different countries to access information about the company and products in their native language.
2. Share localised content: To reach an international audience, it is important to create localised content that resonates with customers in different countries. This may include adapting content for different cultures, languages and buying habits.
3. Use relevant hashtags for each target market: Using relevant hashtags for each target market can help increase the company's visibility and reach new international customers.
4. Use Instagram ads to reach targeted international audiences: Instagram ads can be highly effective in reaching specific international audiences. It is important to target ads to reach specific audiences based on interests, age, gender and geographic location.
5. Collaborate with local influencers: Collaborating with local influencers can help companies reach wider international audiences and increase their visibility in different markets.

In a nutshellInstagram can be a powerful tool for businesses looking to internationalise. By following these steps, businesses can use Instagram to reach international audiences, create localised content, use relevant hashtags, use Instagram ads and collaborate with local influencers.

Success stories of start-ups using INSTAGRAM to win customers

Here are some success stories of start-ups that have used Instagram to acquire customers:

1. Hims: a men's health and wellness company, used Instagram to reach its target audience and increase brand visibility. Hims used creative images and videos to promote its products and services and used relevant hashtags to reach new customers. As a result, Hims became one of the fastest growing health and wellness brands on Instagram.
2. Glossier: a beauty brand, used Instagram to build a community of engaged followers and increase brand visibility. Glossier shared product images and videos and created behind-the-scenes content to give customers a behind-the-scenes look at the company. As a result, Glossier became one of the fastest growing beauty brands on Instagram.
3. The Sill: a houseplant company, used Instagram to share creative images of plants and educate customers on how to care for their plants. The Sill also used Instagram ads to reach targeted audiences and increase brand visibility. As a result, The Sill became one of the most popular houseplant brands on Instagram.

In general, Instagram is a powerful platform for start-ups looking to acquire customers and increase brand visibility. By using creative images and videos, relevant hashtags and Instagram ads, startups can reach targeted audiences and build a community of engaged followers.

Case study for an entrepreneur to use INSTAGRAM in his new venture

Let's say an entrepreneur has created a company that sells organic and eco-friendly products, and wants to use Instagram to promote his brand and attract new customers.

The following is a case study for entrepreneurs to use Instagram in their new business:

1. Create an Instagram account: The first thing an entrepreneur should do is to create an Instagram account for their business. The account should be public and should include a clear description of the brand and what the company does.
2. Share creative images and videos: The entrepreneur should share creative images and videos of the company's products, showcasing natural ingredients and eco-friendly production processes. It is important that the images and videos are attractive and pleasing to the eye to attract the attention of potential customers.
3. Use relevant hashtags: The entrepreneur should use relevant hashtags to reach new potential customers and increase brand visibility. For example, you can use hashtags such as 1TP5Organic Products, #echnological, 1TP5Healthy, 1TP5Wellness, among others.
4. Use Instagram stories: Instagram stories are a great way to share behind-the-scenes content and build a more personal connection with followers. The entrepreneur can use Instagram stories to show the production process of products or give a behind-the-scenes look at the company.
5. Conduct raffles and promotions: Sweepstakes and promotions can be an effective way to attract new followers and increase brand visibility. The entrepreneur can run prize draws for organic and eco-friendly products or special promotions for new followers.

In short, an entrepreneur can use Instagram to promote their brand and attract new customers by creating an Instagram account, posting creative images and videos, using relevant hashtags, using Instagram stories and running sweepstakes and promotions.

Recommendations for an entrepreneur to take advantage of INSTAGRAM

Here are some recommendations for an entrepreneur to take advantage of Instagram:

1. Understanding the audience: It is important to understand your target audience in order to create relevant and engaging content that resonates with them.
2. Create engaging content: Creating visually appealing content is critical on Instagram. Entrepreneurs should use high-quality images and videos that are pleasing to the eye and relate to the brand.
3. Use relevant hashtags: Using relevant hashtags can help increase brand visibility and reach new customers. Entrepreneurs should use hashtags that are related to their brand or product to increase their reach.
4. Publish regularly: Posting regularly helps to keep followers engaged and increase brand visibility. Entrepreneurs should post content regularly to keep their audience interested and engaged.
5. Use Instagram stories: Instagram stories are an effective way to share behind-the-scenes content and build a more personal connection with followers. Entrepreneurs can use Instagram stories to show the production process of products or give a behind-the-scenes look at the company.
6. Interacting with supporters: It is important to interact with followers on Instagram to build relationships and increase brand loyalty. Entrepreneurs should respond to followers' comments and messages to build long-lasting relationships.

In short, to leverage Instagram, an entrepreneur must understand their audience, create engaging content, use relevant hashtags, post regularly, use Instagram stories and interact with followers.

What kind of advertising can be done on INSTAGRAM?

On Instagram, various types of advertising can be carried out to promote a brand or product, including:

1. Image advertisements: Image ads are publications with an image that are promoted to reach specific audiences and increase brand visibility.
2. Video advertisements: Video ads are publications with a video that are promoted to reach specific audiences and increase brand visibility.
3. Sponsored stories: Sponsored stories are posts in the stories section that are promoted to reach specific audiences and increase brand visibility.
4. Carousel advertisements: Carousel advertisements are posts with multiple images or videos that can be scrolled horizontally. These ads are effective for showing different aspects of a product or service.
5. Collector's ads: Collection ads are posts that allow users to view multiple products or services in a single post and click to learn more or buy.
6. Influencer ads: Influencer ads are sponsored posts by influencers on Instagram that promote a company's products or services.

In short, different types of advertising can be done on Instagram to promote a brand or product, such as image ads, video ads, sponsored stories, carousel ads, collection ads and influencer ads. Entrepreneurs can choose the type of advertising that best suits their marketing goals and budget.

Compare INSTAGRAM with other social networks

Instagram is different from other social networks because of its focus on posting visual content and its use of hashtags.

Instagram will then be compared with other social networks:

1. Facebook: Instagram is owned by Facebook, but differs from Facebook in that it is focused on posting visual content, whereas Facebook allows the posting of both textual and visual content. Instagram also uses hashtags more prominently than Facebook.
2. Twitter: focuses on posting short messages and uses hashtags prominently, but differs from Instagram in that it is not focused on posting visual content. Twitter also has a character limit for posts, whereas Instagram does not.
3. LinkedIn: LinkedIn is focused on professional networking and job search, while Instagram focuses on posting visual content and building a community. LinkedIn also uses hashtags, but not as prominently as Instagram.
4. YouTube: YouTube focuses on video publishing and is primarily used for video content creation. Instagram also allows video posting, but its main focus is still on posting static visual content.

In short, Instagram differentiates itself from other social networks by its focus on posting visual content and its use of hashtags. While other social networks also use hashtags and allow the posting of visual content, Instagram stands out for its focus on building a community around engaging visual content.

Why should an entrepreneur use INSTAGRAM instead of other social networks?

An entrepreneur should use Instagram instead of other social networks for the following reasons:

1. Focus on visual content: Instagram is focused on publishing visual content, which makes it ideal for companies that have products or services that can be presented visually. This makes it easier for companies to showcase their offerings in an attractive way and attract the attention of customers.
2. Wide range: Instagram has more than one billion monthly active users, which means there is great potential to reach new customers and grow business. In addition, Instagram has searchable features for content and hashtags that can help users discover new brands.
3. Interaction with the audience: Instagram is a highly interactive social network that allows businesses to connect with their customers and build stronger relationships with them. Customers can ask questions, leave comments and send direct messages to businesses, creating an opportunity for businesses to interact with their audience and build brand loyalty.
4. Effective advertising: Instagram offers a number of advertising options that can help businesses reach their target audience more effectively. For example, ads on Instagram can be targeted to specific audiences based on their location, age, gender, interests and behaviours.

In short, Instagram can be an effective platform for entrepreneurs who want to promote their products or services visually and connect with their audience more effectively. The platform has a wide reach, effective advertising options and close interaction with the audience that can help businesses grow and build strong relationships with their customers. Instagram is one of the social media most famous of the moment. Facebook took ownership a few years ago on the occasion of its rise in popularity. It is characterised by its focus on photography and video. It is a social network that works primarily for to give visibility to products that want to promote themselves.

In fact, many firms, take advantage of the figure of the influencer to promote their star products, through the photographs they take showing their products. It is a new venue for campaigning, with a high impact rate and results that deserve to be studied.

The main reasons why Instagram is on its way to becoming the leading platform on the Internet are digital marketing are:

1. The rise of video

Although the origin of this network is photos, the functions and new tools have been stimulating the production of video content.

2. Stories

Stories are another proof of the rise of video. "More than 400 million accounts use this tool on a daily basis, so it is also a very attractive format for brands and advertising," says the global head of datasocial.

3. Perfect for marketing

80% of Instagram users reside outside the US, making it a global platform and boosting reach with every post.

4. Focus of advertising investment

Instagram's advertising revenue could be around $11 billion this year, based on data published by e-Marketer.

5. Catalogues

Although there is a lot of talk about the effectiveness of influencer marketing on the photo and video social network, there are also other interesting options. E-commerce finds a perfect ecosystem on Instagram, thanks to the option of publishing catalogue-style content or shopping buttons.

How to create advertising on Instagram?

#1 Create your Facebook Business Manager account

Create a Business Manager account which will allow you to manage multiple advertising assets from one place. Visit your website and complete the necessary information to link this account to your main Facebook page. This will allow you to create advertising on Instagram at the same time as you advertise on Facebook.

#2 Set up and link your Instagram account with your Facebook Page

You will have to go to the "Setting up your page".You will then be directed to the "Instagram Ads" tab on the top right-hand side of our screens, where you will fill in the login details for the Instagram account associated with the brand's Facebook page.

#3 Create your ad on Instagram

You can visit create the advertisement from the "Ad Manager". where you will have several tools with which you can easily get the ad you want.

The most important steps to follow to create your ads and make your first advertising campaign on Instagram are:

• Click on "Create Campaign" and select the advertising "Target" option. Once the campaign is created, it is time to choose the campaign settings. You will need to select the "ad set" box, choose the newly created ad set and complete the following fields: 

• • Public. (Segmentation).
  • Optimisation and pricing.
  • Location. Point to the last option: Instagram. At the bottom we will see another "mobile devices" menu where we can choose on which devices we will show the advertising.
  • Daily budget.
  • Calendar. How long our campaign will last.

The last step, is the design of our Instagram ad. In the menu of advertisements, we select the one created and click on "edit" to insert the following aspects: the URL of the website to which we want the user to be directed when clicking on the "More information" button the text of the description of the desired photo.