TYPES OF PITCH

Accelerate your business with these expert tips on "Types of Pitch" - Analyse and discover this TIP!

The pitch is one of the ways we have to share our project or new company with other people. It is the verbal way of transmitting our project, but we can also do it in written form (we recommend drive files that are very easy to share), with the advantage of non-verbal communication.

To improve your project you need to share it and the Pitch is a very, very good way to do this. receive feedback to enable you to identify improvements. With the Pitch we try to convince the interlocutor of something and therefore there is not only one Pitch for your project.

You really should be able to change  your Pitch, depending on your interlocutor, different depending on what you want to achieve from the interlocutor: 

Therefore, while you are elaborating the Pitch (in your head), you have to take into account the target audience, adjusting your speech to the target audience. It is not the same to talk to a bank, to the public administration or to an investor, a client, a potential partner or key worker or...

Look at these examples, how you should change the content of your Pitch depending on who the target audience is and what you expect from them.

• Pitch aimed at the bench:

Emphasise the profitability of the business so that the bank is guaranteed to get its money back.

• Pitch addressed to the Public Administration:

Emphasise the objective pursued and to be achieved. If there is one, we recommend reading the rules carefully to highlight the part that is aligned with the objective of the call.

Aimed at potential investors

• Risk capital:

Make it clear from the outset how they will be able to exit the business. Don't forget that a venture capitalist is managing other people's money and is as interested in investing it as in how to divest it.

• Business angel:

They are usually looking for involvement in the business, so it is important to highlight in the executive summary the attractiveness of the sector and the business, and that they can be involved in the company in whatever way we deem appropriate.

Once you are clear about your business modelBy identifying your customers and ensuring that your value proposition is perfectly validated, you need to be clear about the pitch of your project.

The basic idea is to condense a message that catches someone's attention in a few minutes, resulting in an interview or meeting with someone interested in our product or service for later.

THERE ARE DIFFERENT TYPES OF PITCH DEPENDING ON WHO WE ARE GOING TO ADDRESS:

1. COMMERCIAL PITCH

2. ELEVATOR PITCH

3. INVESTOR PITCH

4. PITCH DECK

As the founder of a new company, you will need to make your pitch hundreds of times to potential consumers, investors, onlookers, media, team members and more, so it is necessary to be clear about what the objective of telling the story is. pitch in front of each of them.

The key to success: practice, practice and more practice.

You only have a short time to convey a good message and arouse the interest of the person in front of you. Remember that the aim is not to "sell" you, but to generate as much interest as possible in order to get an interview or meeting with more time in the future.

Enthusiasm, conviction, security, enthusiasm..., capable of selling: convincing partners, employees and customers. If as an entrepreneur you are not able to clearly state the values of your project, its chances of success and convince that you are capable of carrying it out, the project will probably fail.