Accelerate your business with these expert tips on "YouTube" - take a look and discover this TIP!
What is YouTube for an entrepreneur?
YouTube is a Google-owned online platform that allows users to upload, share and watch videos online. The platform is used by millions of people around the world and is one of the world's largest social networks. YouTube is a powerful tool for sharing video content with a global audience, and can be used for entertainment, education, marketing and more.
World's second largest search engine
What does the YouTube user profile look like?
YouTube's user profile is very diverse, as anyone with internet access can create an account and use the platform. YouTube's audience includes people of all ages, genders, geographic locations and with varied interests. Some users use YouTube to watch entertainment content, such as music, movies or TV shows, while others use the platform to learn new skills or learn about new topics. There are also a large number of YouTube users who use the platform as a marketing tool to promote their products and services. In short, the YouTube user profile is very diverse and depends on the purpose of each person's use of the platform.
Practical examples of using YouTube for start-ups
Here are some practical examples of how start-ups can use YouTube to their advantage:
- Create branded content: Companies can create videos presenting their products or services, which will allow them to increase brand awareness and establish an online presence.
- Publish tutorials: Companies can create video tutorials that show how to use their products or services. These tutorials can be an effective way to educate customers and improve the user experience.
- Share customer testimonials: Companies can create videos that show satisfied customers talking about their experiences with the company's products or services. These testimonials can be a very effective tool for building trust and credibility.
- Create behind-the-scenes content: Companies can create videos that show the process behind the creation of their products or services. This can be an effective way to generate interest and emotional connection with potential customers.
- Use video advertising: Businesses can use video advertising on YouTube to reach a wider audience and increase brand awareness. Video advertising can be a very effective way to promote products and services online.
Success stories of start-ups using YouTube
Here are some success stories of start-ups that have used YouTube to their advantage:
- Blendtec: The blender company Blendtec created the "Will It Blend?" video series in which they blended unusual objects in their blenders, such as iPhones and iPads. These videos went viral and helped to significantly increase sales and brand awareness.
- Dollar Shave Club: The subscription shaving company created a viral video in which founder Michael Dubin talked about his company and its offerings. The video went viral and helped the company reach one million subscribers in less than a year.
- GoPro: Action camera company GoPro has used YouTube as a platform to share videos of extreme sports and outdoor adventures filmed with its cameras. These videos have generated a large number of views and have helped the company become a leading brand in the action camera market.
- Glossier: Beauty brand Glossier has used YouTube as a tool to educate customers about its products and how to use them. The company has created video tutorials and product review videos that have helped build trust and credibility among customers.
- Casper: Online mattress company Casper has used YouTube as a platform to educate consumers about the importance of sleep and how to choose the right mattress. The company has created a series of educational and entertaining videos that have helped generate interest and engagement with the brand.
Case study for an entrepreneur to use youtube in his new venture
Imagine an entrepreneur has launched a new brand of beauty products and wants to use YouTube as part of his marketing strategy.
Here is a case study on how you could use YouTube:
- Create educational content: The entrepreneur could create video tutorials that show how to use their products effectively. These tutorials could include tips on product application, make-up techniques and skin care.
- Share customer testimonials: The entrepreneur could create videos that show satisfied customers talking about their experiences with the company's products. These testimonials can be a very effective tool for building trust and credibility.
- Use influencers: The entrepreneur could work with beauty influencers on YouTube to promote their products. The influencers can create videos featuring the company's products and talking about their benefits.
- Video advertisements: The entrepreneur could use video advertising on YouTube to promote their products to a wider audience. Video advertising can be an effective way to increase brand awareness and reach new customers.
- Share behind-the-scenes content: The entrepreneur could create videos that show the process behind the creation of their beauty products. This can be an effective way to generate interest and emotional connection with potential customers.
In short, an entrepreneur launching a new beauty brand can use YouTube to educate customers, build trust and credibility, reach a wider audience and generate interest in their brand.
Recommendations for an entrepreneur to take advantage of YouTube
Here are some recommendations for an entrepreneur to take advantage of YouTube in his or her business:
- Create quality content: It is important that the content posted on YouTube is of high quality and relevant to the audience. Content should be informative, educational or entertaining and should reflect the brand's values.
- Be consistent: It is important for the entrepreneur to be consistent in publishing content on their YouTube channel. This will help to generate engagement with the audience and increase brand visibility.
- Optimise content: It is important for the entrepreneur to optimise the content of their YouTube channel to improve SEO. This includes using relevant titles, descriptions and tags and using appropriate keywords.
- Promote the channelIt is important for the entrepreneur to promote their YouTube channel on other social media channels and on their website. This will help to increase the audience and brand awareness.
- Interacting with the audience: It is important for the entrepreneur to interact with the audience on their YouTube channel. This may include responding to comments and frequently asked questions and soliciting feedback from users on the content that is posted.
- Measuring results: It is important for the entrepreneur to measure the results of their YouTube channel using analytics and tracking tools. This will help to identify what works and what doesn't and adjust the strategy accordingly.
In short, the entrepreneur must create quality content, be consistent, optimise the content, promote the channel, interact with the audience and measure the results to get the most out of YouTube for their business.
What kind of advertising can be done on YouTube?
On YouTube, various types of advertising can be done to promote products, services or content. Here are some examples:
- Pre-roll video ads: These ads appear before a video is played on YouTube. Advertisers can choose between different types of pre-roll ads, such as in-stream ads that can be skipped after a few seconds, bumper ads that are short-lived and cannot be skipped, and TrueView video ads that are only charged if the user watches the ad in full or for at least 30 seconds.
- In-stream video advertisements: These ads appear during the playback of a YouTube video. Advertisers can choose between different in-stream ad formats, such as ads that can be skipped after a few seconds or ads that play before a video and cannot be skipped.
- Overlay ads: These ads appear at the bottom of a YouTube video and can include images, text or videos.
- Display ads: These ads appear on the right-hand side of the YouTube page, along with other related videos.
- Want ads: These ads appear in YouTube search results and may include a link to a website or landing page.
- Implementation announcements: These ads promote applications and appear on YouTube's search results page and on the application's homepage.
In short, various types of advertising can be done on YouTube to reach a wider audience and promote products, services or content.
Compare YouTube with other social networks
YouTube differs from other social networks in its focus on video content.
Below are some comparisons between YouTube and other popular social networks:
- Facebook: is a social network that focuses on social interaction between friends and family, as well as community building. While Facebook also allows the posting of video content, it is not its primary focus.
- Instagram: is a social network that focuses on posting photos and short videos, and creating visually appealing content. Although Instagram also allows the posting of longer videos, it is not its main focus.
- TikTok: is a social network that focuses on the creation and consumption of short, viral videos. Although YouTube also has short and viral videos, its main focus is on longer and more detailed videos.
- Twitter: Twitter is a social network that focuses on quick and concise communication through short text posts. While Twitter also allows the posting of videos, it is not its primary focus.
In short, YouTube differs from other social networks in its focus on video content, and is a more suitable platform for longer and more detailed video content, such as tutorials, product reviews and online entertainment. The other social networks mentioned have a different focus and may be more suitable for different types of content and marketing objectives.
Why should an entrepreneur use YouTube instead of other social networks?
An entrepreneur should use YouTube instead of other social networks if their goal is to use the power of video to promote their brand, products or services.
Here are some reasons why YouTube may be a better choice than other social networks:
- Focus on video content: YouTube is a video content-centric platform, which means that users go to the platform specifically to watch videos. If the entrepreneur's goal is to create high-quality videos to educate customers, showcase their brand or products, or entertain the audience, YouTube is a more suitable option than other social networks.
- Larger and more diverse audience: YouTube has a larger and more diverse global audience than other social networks, which means that content can reach a wider audience and potentially international customers.
- Advertising opportunities: YouTube offers a wide variety of video advertising options, including pre-roll ads, in-stream video ads and overlay ads. These ads can help entrepreneurs reach a wider audience and promote their products or services.
- Longer duration of content: YouTube allows for longer videos than other social networks, which means that entrepreneurs can create detailed and educational videos about their brand or products.
In summary, an entrepreneur should use YouTube if their goal is to create high-quality video content, reach a larger and more diverse audience, take advantage of advertising opportunities, and create more detailed and educational content. However, this does not mean that other social networks are not important in an entrepreneur's marketing strategy, but that they should be considered in conjunction with YouTube to maximise reach and brand impact. It is one of the most used and important platforms on the internet. It is a corner of the digital ocean dedicated solely and exclusively to video content, allowing users to both publish and consume audiovisual content. It is the main place to go to when looking for a document in the form of a video or to see any type of publication produced in this format. Consumers and businesses alike gather at this online venue to both consume and post videos. Given the popularity of this format, YouTube has become even more important not only as a place for entertainment, but also as an information site or communication channel.
YouTube is the second most visited website in the world.
All this makes this social network a perfect platform to make yourself known!!!
Anyone with internet access can create a YouTube channel, although not everyone succeeds in achieving their goals. It is important for brands to be aware of tricks to position your content in the best possible way. This is where the SERP, which is related to the results that appear when consulting a search engine. In this case, the The company's goal will be to include YouTube in its social media and SEO strategy to drive more traffic to its website and contribute to brand awareness and recognition.
Other tips can be followed to increase and improve the traffic achieved on the YouTube channel:
- Use titles with a maximum of 60 characters.
- Write complete and detailed metadata that follows keyword formats and strategies.
- Check that descriptions are no longer than three lines.
- Use attractive, high-resolution thumbnails.
- Create sections to organise content and a channel trailer.
- Transcribe the videos to make them easier to find on Google. It will also add value for people who are hard of hearing.
YouTube content strategy:
First of all, we need to establish our audience, define the objectives, create a core message and the tone we are going to use during the campaign in order to achieve the best possible results.
DEFINING THE BRAND TERRITORY
If we take into account that every minute 400 hours of new content are uploaded to YouTube, we can get an idea of the competition we face. Therefore, we must find, through YouTube trend tools and analysis of our competition, which is the winning audience and territory.
DEFINE THE OBJECTIVE
It is essential to be very clear about the objective that we want to achieve with our videos, how to generate sales on the website, brand recognition, influence the audience or achieve customer loyalty.
ANALYSING THE NEEDS OF THE AUDIENCE
Understanding the needs of our audience will give us a clear idea of the line in which we should make videos, such as entertainment, relevant information or creating a more direct connection.
USING THE RIGHT VIDEOS
In order to keep our audience connected, we must be right about the duration and frequency of publication of the videos on our channel, since, in some cases, uploading daily videos of 2 minutes in length will be the most appropriate, in other cases, publishing weekly videos of 20 minutes in length is what will work best for us, therefore, it is essential to know our audience well.
How to use creativity in YouTube videos?
Why do some videos go viral and others get hardly any views? Nobody knows for sure, but if we follow these guidelines, we will have a good chance of success in our strategy:
Grab attention from the first second. The first 15 seconds are crucial for success, it makes the difference between whether the user is going to watch the video or not, so we must include the most eye-catching content at the beginning, using sound, creative elements and familiar faces if possible.
Integrate the brand in a natural way in the video. We must use elements of our brand in an intelligent way.
For example: If we want to impact users who already know us, we must integrate it during the first 5 seconds to be immediately recognised. If we want to make an impact in the discovery or consideration phases, we should do it later. By supporting the product or service and reinforcing it through the audio, until the end of the video.
We must connect with the user through storytelling. Viewing time is of great importance in the final result, so we must use in our storytelling the elements that most attract the user's attention, such as: audio, creating an emotional connection through humour and suspense.
Clearly indicate to the user what you want them to do. If you have a Digital Marketing Blog, you can invite the user to visit it, watch another video from your YouTube channel, subscribe to the channel, etc. Clear calls to action, known in Marketing as "call to action", usually work very well.
Optimising SEO positioning on YouTube
One of the first steps to achieve SEO optimisation is keyword research. Just as it happens in the Google search engine.
We must find the keywords for which our audience will then find us, although we must take into account factors such as that:
- Users on YouTube search in a different way to the Google search engine.
- Google ranks videos with titles related to certain features higher.
- To perform this word search we can use Google's Keyword Planner, YouTube's search box or other similar tools to find the most appropriate words. While in Google the user would search for "Painters Madrid" in YouTube he would search for "how to paint a room".
On the other hand, it is well known that Google ranks better for videos with titles related to features such as:
- How to + Action ("How to build a homemade barbecue").
- Learn to ("Learn to play the guitar").
- Tutorial ("Guitar Tutorial").
- Relationship with sports ("Yoga class").
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