A podcast is an audio piece (audios with still photo montages can also be considered podcasts) with a defined periodicity and a vocation of continuity that can be downloaded on the internet.

Social marketing is the process by which commercial marketing techniques are applied to modify a voluntary behaviour of our target. The aim is to improve personal and societal well-being.

Neuromarketing is the study of your customer during the buying and decision-making process or before, during and after the purchase. It is a discipline based on getting inside the consumer's head in order to understand them in depth and be able to

This is a type of online advertising that has emerged from new technologies, media and digital platforms. It consists in the fact that, contrary to the way it has been done until now, the advertiser buys audiences and not spaces. It is a type of advertising that is based on Big Data to segment the audience.

CHANNELS TO REACH YOUR CUSTOMER Accelerate your business with these expert tips on "Channels to reach your customer". Analyse and discover this TIP! Canvas communication channels are those means that are used to communicate a company's value proposition to its customers.

Call to Action or CTA, translated as call to action. This is a button or link placed on our website with the intention of attracting potential customers and converting them into end customers. Normally through a form on a landing page or landing page.

SEO es un acrónimo, de las siglas “Search Engine Optimization”. Se trata  de optimización para motores de búsquedas en español y es un sinónimo de posicionamiento web, un término que se usa con mucha frecuencia.

MARKETPLACE Accelerate your business with these expert tips about "Marketplace". Analyse and discover this TIP! A Marketplace is a platform that allows both sellers and buyers to interact with each other in order to carry out a commercial transaction. In this type of platform, buyers and sellers remain on the same platform.

INBOUD MARKETING Accelerate your business with these expert tips on "Inboud marketing". Analyse and discover this TIP! Inbound marketing is a strategy based on attracting customers with useful, relevant content and adding value at every stage of the buyer's journey. Instead of

Remarketing or retargeting consists of creating personalised ad campaigns for users who have previously visited your website or other content.